Introduction Slides - Social Media Residency
1 like745 views
This document outlines the agenda for a Social Media Residency program at Mayo Clinic from October 15-16, 2012. It introduces various social media tools like blogs, RSS, podcasts, social networks, Wikis, YouTube, Twitter, and more. The residency will teach participants how to use these tools strategically through hands-on experience posting on social media platforms like Twitter, blogs, and YouTube.
Introduction Slides - Social Media Residency
- 1. Social Media Residency at Mayo Clinic Mayo Clinic Center for Social Media Rochester, Minnesota October 15-16, 2012
- 4. Intro to Social Media Tools Blogs RSS Podcasts Social Networks Skype YouTube Wikis Twitter Slideshare uStream
- 5. Blogs • Just an easy-to-publish Web site that allows comments • Blogs in Plain English - Lee LeFever • You read them all the time without even knowing it
- 6. RSS = Really Simple Syndication • Lets you easily track dozens of blogs or other Web sites without surfing • Truly opt-in “email” • RSS “baked in” to IE 7, Safari • Google Reader a free Web option
- 7. Podcasts • TiVo for Audio (and now video) • Don’t need an iPod to use • Series of segments to which you can subscribe via RSS • iTunes free for PC or Mac
- 9. Wikis • Collaborative editing tools • Wikipedia the most famous • 4 million articles in English • Definitive stories quickly on • 35W Bridge Collapse • Virginia Tech shooting
- 12. YouTube • World’s second largest search engine • Google bought for $1.65 Billion • “The world has voted, and we want to watch videos on YouTube.” - Andy Sernovitz, SocialMedia.org
- 13. A Story from Twitter
- 17. Other Important Platforms • Slideshare.net: YouTube for PowerPoint • uStream.tv: Your own global TV channel • Pinterest.com • Mix, Match and Link
- 18. Tools Unfamiliar, Not Unfathomable http://leeaase.me/WhatIsTheInternetAnyway
- 20. Ground Rules and Expectations • Pre-requisites completed • Learning the tools by using the tools • Twitter - #SMinMN • Social Networking • YouTube • Blog • Strategic framework
- 24. Mayo Clinic CEO Dr. John Noseworthy at Mayo Clinic Social Media Summit - Oct. 2011
- 25. Mayo Clinic CEO Dr. John Noseworthy at Mayo Clinic Social Media Summit - Oct. 2011