Lesson Objective:
to understand the 3 approaches
to postmodernism
• to understand the difference
between modernism and
postmodernism
• to know the basic theories of the
postmodern
•
What is postmodernism?
 You have 10 minutes to research the term
postmodernism.

 Make a note of all definitions you find, ready to
feedback to the class.
Postmodernism is a notoriously
difficult concept to define.
There are 3 approaches:
 Historical
 Stylistic
 Theoretical
Historical
Postmodernism is a reaction to modernism.
Therefore to understand postmodernism from a
historical point of view, we need to first
understand modernism.

So …
What is modernism?
 Experimenting with representations of reality
 Early part of the 20th century
 Value judgments (e.g. High culture= good, low
culture = bad)

 A lot of what is generally accepted as ‘the
norm’
Think…architecture
The
simplification
of form and
the elimination
of
ornament/decorativ
e
TV
Our 'window on
the world'
representation
of people, places,
events
Nuclear family
So is that’s modernism, what is
postmodernism?
Think…
architecture…
playing with
the idea of
conventions of
buildings –
making us
think about
how it is
constructed
TV
Reality & Media
representations have
merged, become
confused – are these
'Real' people or
actors?
Alternative models in society
e.g. family
So how can we define
postmodernism?
Subject of postmodern media texts:
 Postmodern texts embody scepticism towards the
ideas and ideals of the modern era, especially the
ideas of progress, objectivity, reason certainty,
personal identity and grand narratives (more on this
later)
Style of postmodern media texts:
 Postmodernism takes pleasure in playing with
convention, pointing out nature of how everything is
a construction.
Where did it develop?
Modernism believed that the lives of people would
improve thanks to science and a world based
on logic.
It was a time of optimism and carried over from
Victorian Era, through the Edwardian and right
up to 1914…
The turning point…
The terrible carnage of the First World War sowed
seeds of doubt as to whether the world was
becoming a better place.
The fact that science was turned to creating
weapons of mass destruction and killing on an
industrial scale as a trademark of the war, a
wave of pessimism swept across Europe.
The birth of post-modernism
This idea of a loss in the goodness
of people and a suspicion of
science and a world of logic and
order was compounded by two
main events of the Second
World War…
The Holocaust

The dropping of Atomic bombs on Japanese cities.
The birth of post-modernism
These events brought about the movement and
theories which are loosely titled post-modernism
and post-modernist.

By 1968 these ideas reached fruition.
Some distinctions…


Modernists believe that people were capable of original
thought.



Post-modernists that the majority of the world basis its
views on what is presented to them through the media –
this is called “hyper-reality” – a reality mediated
through media.



Modernists believed that culture bears a universal truth
or meaning.



Post=modernists believe that cultures are open to many
different interpretations.
Theoretical Approach
Main theorists:
 Lyotard
 Baudrillard
 Jameson
These 3 theorists offer interpretations of
postmodernism which will help us in considering
postmodern media.
10 mins to research theorists
 Find

out what postmodern
theories these theorists came
up with.
Jean-François Lyotard
(1924-1998)

 Rejection of ‘grand or meta-narratives’
 These are large-scale theories and philosophies of

the world, such as the progress of history, the knowability of everything by science, and the possibility of
absolute freedom.

 Therefore, all ‘grand narratives’ should be viewed
with suspicion.

 The truth therefore needs to be ‘deconstructed’ so

that we can challenge dominant ideas that people
claim as truth.
Jean Baudrillard
(1929-2007)

 There is no longer a distinction between reality
and its representing image, or simulacrum.

 Hyperreality – there is only surface meaning;

there is no longer any original thing for the sign
to represent; the sign is the meaning.
Frederic Jameson (b. 1934)
 Historical viewpoint – postmodernism is a development
of modernism.

 Postmodernist works are often characterized by lack of

depth, which has been replaced by a surfeit of surface.

 Jameson catalogs key features of postmodern culture,
as self-referentiality, irony, pastiche, and parody.

 Jameson refers to this cultural recycling as historicism—
the random cannibalization of various past styles –
erasing historical depth.
Stylistic Approach
 Postmodernism comprises of a set

of core ideas and key concepts
that work collaboratively to shape
it.

 The more of these ideas and key

concepts it embellishes, the more
of a post-modern text it becomes;
these are largely derived from the
above theorists.
Key concepts
 generic blurring

 eclecticism

 intertextuality and

 death of representation

bricolage

 playfulness e.g. parody
and pastiche

 hyperreality
 hyperconciousness



uncertainty and the loss of
context
Some definitions.


Hyperreality - a hypothetical inability of
consciousness to distinguish reality from fantasy,
especially in technologically advanced postmodern
cultures.



A parody; also called send-up , spoof or lampoon), in
contemporary usage, is a work created to mock,
comment on, or make fun at an original work.



A pastiche is a literary or other artistic genre that is a
"hodge-podge" or an imitation.



http://www.youtube.com/watch?v=HyfcOriVKBM
So why is post-modern useful in
analysis?
A s part of your film and TV analysis a consideration of
whether a text is post-modern and in what sense is
fundamental and will gain marks.

To consider whether a text is ‘postmodern’ or not we will
largely rely on a stylistic approach, which themselves are
a product of historical and theoretical approaches.
We will also keep the other approaches in mind and look
at how a postmodern viewpoint, from either a historical
or theoretical point of view affects the way in which the
audience and the industry produce and consume the
media.
From what you have learnt today,
which texts do you think could be
described as ‘postmodern’?

Introduction to 3 types of pomo

  • 1.
    Lesson Objective: to understandthe 3 approaches to postmodernism • to understand the difference between modernism and postmodernism • to know the basic theories of the postmodern •
  • 2.
    What is postmodernism? You have 10 minutes to research the term postmodernism.  Make a note of all definitions you find, ready to feedback to the class.
  • 3.
    Postmodernism is anotoriously difficult concept to define. There are 3 approaches:  Historical  Stylistic  Theoretical
  • 4.
    Historical Postmodernism is areaction to modernism. Therefore to understand postmodernism from a historical point of view, we need to first understand modernism. So …
  • 5.
    What is modernism? Experimenting with representations of reality  Early part of the 20th century  Value judgments (e.g. High culture= good, low culture = bad)  A lot of what is generally accepted as ‘the norm’
  • 6.
  • 7.
    TV Our 'window on theworld' representation of people, places, events
  • 8.
  • 9.
    So is that’smodernism, what is postmodernism? Think…
  • 10.
    architecture… playing with the ideaof conventions of buildings – making us think about how it is constructed
  • 11.
    TV Reality & Media representationshave merged, become confused – are these 'Real' people or actors?
  • 12.
    Alternative models insociety e.g. family
  • 13.
    So how canwe define postmodernism? Subject of postmodern media texts:  Postmodern texts embody scepticism towards the ideas and ideals of the modern era, especially the ideas of progress, objectivity, reason certainty, personal identity and grand narratives (more on this later) Style of postmodern media texts:  Postmodernism takes pleasure in playing with convention, pointing out nature of how everything is a construction.
  • 14.
    Where did itdevelop? Modernism believed that the lives of people would improve thanks to science and a world based on logic. It was a time of optimism and carried over from Victorian Era, through the Edwardian and right up to 1914…
  • 15.
    The turning point… Theterrible carnage of the First World War sowed seeds of doubt as to whether the world was becoming a better place. The fact that science was turned to creating weapons of mass destruction and killing on an industrial scale as a trademark of the war, a wave of pessimism swept across Europe.
  • 16.
    The birth ofpost-modernism This idea of a loss in the goodness of people and a suspicion of science and a world of logic and order was compounded by two main events of the Second World War…
  • 17.
    The Holocaust The droppingof Atomic bombs on Japanese cities.
  • 18.
    The birth ofpost-modernism These events brought about the movement and theories which are loosely titled post-modernism and post-modernist. By 1968 these ideas reached fruition.
  • 19.
    Some distinctions…  Modernists believethat people were capable of original thought.  Post-modernists that the majority of the world basis its views on what is presented to them through the media – this is called “hyper-reality” – a reality mediated through media.  Modernists believed that culture bears a universal truth or meaning.  Post=modernists believe that cultures are open to many different interpretations.
  • 20.
    Theoretical Approach Main theorists: Lyotard  Baudrillard  Jameson These 3 theorists offer interpretations of postmodernism which will help us in considering postmodern media.
  • 21.
    10 mins toresearch theorists  Find out what postmodern theories these theorists came up with.
  • 22.
    Jean-François Lyotard (1924-1998)  Rejectionof ‘grand or meta-narratives’  These are large-scale theories and philosophies of the world, such as the progress of history, the knowability of everything by science, and the possibility of absolute freedom.  Therefore, all ‘grand narratives’ should be viewed with suspicion.  The truth therefore needs to be ‘deconstructed’ so that we can challenge dominant ideas that people claim as truth.
  • 23.
    Jean Baudrillard (1929-2007)  Thereis no longer a distinction between reality and its representing image, or simulacrum.  Hyperreality – there is only surface meaning; there is no longer any original thing for the sign to represent; the sign is the meaning.
  • 24.
    Frederic Jameson (b.1934)  Historical viewpoint – postmodernism is a development of modernism.  Postmodernist works are often characterized by lack of depth, which has been replaced by a surfeit of surface.  Jameson catalogs key features of postmodern culture, as self-referentiality, irony, pastiche, and parody.  Jameson refers to this cultural recycling as historicism— the random cannibalization of various past styles – erasing historical depth.
  • 25.
    Stylistic Approach  Postmodernismcomprises of a set of core ideas and key concepts that work collaboratively to shape it.  The more of these ideas and key concepts it embellishes, the more of a post-modern text it becomes; these are largely derived from the above theorists.
  • 26.
    Key concepts  genericblurring  eclecticism  intertextuality and  death of representation bricolage  playfulness e.g. parody and pastiche  hyperreality  hyperconciousness  uncertainty and the loss of context
  • 27.
    Some definitions.  Hyperreality -a hypothetical inability of consciousness to distinguish reality from fantasy, especially in technologically advanced postmodern cultures.  A parody; also called send-up , spoof or lampoon), in contemporary usage, is a work created to mock, comment on, or make fun at an original work.  A pastiche is a literary or other artistic genre that is a "hodge-podge" or an imitation.  http://www.youtube.com/watch?v=HyfcOriVKBM
  • 28.
    So why ispost-modern useful in analysis? A s part of your film and TV analysis a consideration of whether a text is post-modern and in what sense is fundamental and will gain marks. To consider whether a text is ‘postmodern’ or not we will largely rely on a stylistic approach, which themselves are a product of historical and theoretical approaches. We will also keep the other approaches in mind and look at how a postmodern viewpoint, from either a historical or theoretical point of view affects the way in which the audience and the industry produce and consume the media.
  • 29.
    From what youhave learnt today, which texts do you think could be described as ‘postmodern’?

Editor's Notes

  • #3 At end of slide, feedback – this will probably be very confused – that is as expected.
  • #22 Students research a theorist and their theories of postmodernism individually and report back to class
  • #27 Explain terms – help on glossary sheet