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Introduction to App Publish by Inmobi
The document discusses InMobi's App Publish, a tool designed to simplify app distribution for Android developers beyond Google Play. It highlights challenges in using alternate app stores and outlines how App Publish addresses these issues, offering features like a single platform for multiple store submissions and automated management. Additionally, it emphasizes benefits such as reduced competition, global reach, and cost-effectiveness for developers.
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Introduction to App Publish by Inmobi
- 1. Introduction to InMobiApp Publish Simplifying App Distribution for Android Developers Ujjwal Kabra 4 April 2013
- 2. About me • Joined InMobi in June 2009 • In Bangalore • Engineering & Product • Involved with App Publish for the last year
- 3. ‣ Why are Alternate App Stores important? ‣ Challenges in distributing Agenda through Alternate App Stores ‣ How App Publish Solves these challenges? ‣ Demo ‣ Questions
- 4. Advanced users arelooking at alternate sources Poor local / regional support Why look beyond Google Play? Not available on all devices User mindshare - 800k apps competing for attention
- 5. Alternate App Stores…How Many? 200+ Android App Stores! 5
- 6. Closed Doors –No direct developer programs Complex Laws & What are the Agreements challenges in publishing to alternate app Increasing Efforts / Low ROI stores? Reporting & Settlements
- 7.
- 8. What Publish –what we do for developers App App Publish does Android Apps Alternative App Channels (or widgets, wallpapers, (Independent, Operator, OEM) utilities) Downloads
- 9. WhatApp Publishdoes The AppPublish Difference NORMAL APP SUBMISSIONS PROCESS (different for each store) Android App Stores Apps Single platform lets you submit to multiple stores at the same time
- 10. Marketing translations acrossall required languages Single portal makes submission management easier Automated Image Manipulations to satisfy 100s of Image requirements
- 11. The best partis… .. single dashboard to check reports & settlements
- 12.
- 13. 4 Reasons forDevelopers to use App Publish 1. Intense competition in Google Play, App Publish changes this 2. FREE to use NO SDK and all downloads deliver a $ value to Developer 3. Global reach, access to over 300m Android users in over 150 other stores 4. Estimating over 1b downloads to target with reduce competition
- 15. Thank Ujjwal Kabra Product Manager [email protected] you. www.inmobi.com/app-publish [email protected] facebook.com/inmobi twitter.com/inmobi
Editor's Notes
- #2 Start 15secs after start of the broadcast (make sure the recording is launched)Hi everyone,My name is Francois Deschenes from InMobi, you can call me Frank.Today we’ll talk about mobile conversion trackingIf you have questions, please type them in the Q&A box and my colleague Andy will be asking them for you during the Q&A sessionsWe’ll have a Q&A session in the middle of the presentation, and one at the endIf you need to drop off for any reasons, note that the presentation is being recorded, and we’ll send you the link later this week.
- #3 Been with InMobi for 2 years, as a Sales Engineer and Product ManagerBeen involved with mobile conversion tracking since I joinedFrench name, actually French Canadian now based in LondonSpend lots of time in our Indian offices (photo – Diwali last year in Bangalore)
- #5 So tracking conversions on mobile allows you to:Know exactly where your users/customers are coming fromUnderstand what inventory segments are the most valuableOptimise your spend to the most valuable inventory segmentsAnd all this in real time
- #7 So tracking conversions on mobile allows you to:Know exactly where your users/customers are coming fromUnderstand what inventory segments are the most valuableOptimise your spend to the most valuable inventory segmentsAnd all this in real time
- #15 As a reminder: If you need to drop off for any reasons, note that the presentation is being recorded, and we’ll send you the link later this week.
- #16 Call to Action:We’ll be sending you the slides and recording laterFor more information about InMobi Ad Tracker, feel free to visit the site.. If you have any questions please do not hesitate to get in touch with me at…