Introduction to Corporate Social Responsibility

Introduction to Corporate Social Responsibility

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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL CORPORATE SOCIAL RESPONSIBILITY AN INTRODUCTION
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL DR. MARK R. WILLIS Experience • 15 Years in the Medical Device / Pharmaceutical Industry • 5 Years in the Financial / Global Communications Industry • Graduate Level Professor of Project Management & Regulatory Affairs, Northeastern University • Under Graduate Professor of Health Economics, Massachusetts College of Pharmacy & Health Sciences • Project Management Lecturer, Harvard University School of Business Education • Notre Dame University - BS Economics • Northeastern University - MS Regulatory Affairs for Drugs, Biologics, and Medical Devices • Northeastern University – Doctorate, Law and Policy Achievements • Certified: PMP, cSQE, cTFL, cQA, cQM/OE • ISO 2012 Colleague of Distinction Award Winner • ISO Standards Board Member – Quality Management Chair (2009 – 2012) • ISO Standards Board Member – Software Chair (2010 – 2013) • ISPE Standards Board Member (2013) • Participant in ISO 9001 update
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL WHAT IS CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility (CSR) refers to corporations taking an active approach to ensuring they interact ethically and responsibly in the society in which they interact. CSR is not just a regulatory requirement, it’s a social responsibility.
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL WHAT DOES CORPORATE SOCIAL RESPONSIBILITY LOOK LIKE
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL VALUE OF CORPORATE SOCIAL RESPONSIBILITY
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL BOOST EMPLOYEE ENGAGEMENT • Employees like working for a company that has a good public image and is constantly in the media for positive reasons • Happy employees almost always equal better output • Nearly 60% of employees who are proud of their company’s social responsibility are engaged at their jobs • When companies show that they are dedicated to improving their communities through corporate giving programs, they are more likely to attract and retain valuable, hardworking, and engaged employees Takeaway: Corporate Social Responsibility helps attract and retain engaged and productive employees
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL EMPLOYEES CARE
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL IMPROVE PUBLIC IMAGE • Companies that demonstrate their commitment to various causes are perceived as more philanthropic than companies with non-existent CSR programs • A corporation’s public image is at the mercy of its social responsibility programs • Corporations can improve their public image by supporting nonprofits through monetary donations, volunteerism, in-kind donations or products/services, and strong partnerships Takeaway: Positive social responsibility improves a company’s public image and relationship with consumers
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL INCREASES MEDIA COVERAGE • It doesn’t matter how much your company is doing to save the environment if nobody knows about it • Ensure you’re forming relationships with local media outlets so they’ll be more likely to cover the stories you offer • How much good a company can do in its local communities or beyond sheds positive lights on your organization Takeaway: Having a strong CSR program can increase the chances that your company gets new coverage
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL WHY DO WE CARE ABOUT MEDIA & SOCIAL MEDIA?
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL ATTRACT & RETAIN INVESTORS • Investors who are pouring money into companies want to know that their funds are being used properly • Not only does this mean that corporations must have sound business plans and budgets, but it also means that they should have a strong sense of corporate social responsibility • When companies donate money to nonprofit organizations and encourage their employees to volunteer their time, they demonstrate to their investors that they don’t just care about profits Takeaway: Investors care about corporate social responsibility just are much as they care about increased profits
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL IS CSR WORTH IT?
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL LONGEVITY OF CSR
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL  Many corporations will view investing into Corporate Social Responsibility (CSR) as “sunk” costs  Corporations that do invest in a solid CSR program have developed a foundation for the longevity of the company  Both employees and investors care about the social responsibility aspect of the corporation  Corporations will see a return on investment (ROI) from their CSR program driven from new investors, increased positive social media coverage, and decreased operational expenses LESSONS LEARNED
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  Intro to CorporateSocial Responsibility © Copyright Willis QS Consulting 01 Jan 2019 STRICTLY CONFIDENTIAL If you would like to know more about Corporate Social Responsibility, reach out to Willis QS Consulting for more information. Willis QS Consulting can help you with all of your CSR needs. Dr. Mark R. Willis [email protected] +1 (508) 272-9647 CONTACT