AN INTRODUCTION
TO GENRE

Media Studies
A genre has characteristic
features that are known to and
recognised by audiences.

Media Studies
A genre has characteristic
features that are known to and
recognised by audiences
The same formula is
applied time and time again.
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Westerns
War films
Soap operas
Crime drama
are obvious examples
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Game shows
News bulletins
Documentaries
Reality TV, etc.

are also genres
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There are also subgenres
within genres.

Spaghetti westerns
Hammer horror films
James Bond
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What makes genre
attractive
to audiences?

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What makes genre
attractive
to audiences?
Expectations are fulfilled
and they can predict what
will happen next.
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Why do producers like to
work within a genre?

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Why do producers like to
work within a genre?

Communication with the
audience is instant…
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Why do producers like to
work within a genre?

..as key components are easily
recognisable (see stereotypes)
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Why do producers like to
work within a genre?

…no need to set up
characters and plots.
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The audience
will know what
to expect

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For a genre to become
established, certain
conventions need to
become identifiable in
the general consciousness
of the audience.
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KEY COMPONENTS
of GENRE

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KEY COMPONENTS
• Stock characters

Media Studies
KEY COMPONENTS
• Stock characters
• Stock plots, situations, issues
and themes

Media Studies
KEY COMPONENTS
• Stock characters
• Stock plots, situations, issues
and themes
• Stock locations and backdrops

Media Studies
KEY COMPONENTS
• Stock characters
• Stock plots, situations, issues
and themes
• Stock locations and backdrops
• Stock props

Media Studies
KEY COMPONENTS
• Stock characters
• Stock plots, situations, issues
and themes
• Stock locations and backdrops
• Stock props
• Recognisable music

Media Studies
KEY COMPONENTS
• Stock characters
• Stock plots, situations, issues
and themes
• Stock locations and backdrops
• Stock props
• Recognisable music
• Generic conventions
Media Studies
KEY COMPONENTS
• Stock characters
• Stock plots, situations, issues
and themes
• Stock locations and backdrops
• Stock props
• Recognisable music
• Generic conventions
• Familar narrative structure
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DISADVANTAGES of GENRE

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DISADVANTAGES of GENRE
• formulaic media texts

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DISADVANTAGES of GENRE
• formulaic media texts
• texts that do not fall into line
have problems getting shown

Media Studies
DISADVANTAGES of GENRE
• formulaic media texts
• texts that do not fall into line
have problems getting shown
• texts that are not easily
categorised are difficult to sell

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SUMMARY

Genres function
according to sets of
rules and conventions

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SUMMARY

They respond to these
rules and conventions
by developing
formulas and patterns.
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SUMMARY

Over time, these formulas
and patterns may begin to
dominate the way we the
world about us.
Media Studies
Introduction to Genre

Introduction to Genre