Introduction to New Product Development
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This document introduces new product development. It discusses how marketers' task is to solve consumer problems and that creativity alone is not enough, with only 10-15% of new products successful. It then asks two questions: 1) How to create a successful solution by optimizing six key success factors related to market, time, cost, competitors, company and socioeconomics; and 2) What type of strategy to use, whether disruptive or breakthrough. The document encourages listening to a video discussing problems and solutions.
Introduction to New Product Development
- 1. Introduction to New ProductNew Product DevelopmentDevelopmentDevelopmentDevelopment By Aj.Thamonwan Theerabunchorn For International Student of Innovative Management School
- 2. Have You Ever Got !!!Have You Ever Got !!! THESETHESE PromblemssPromblemss Hurt Your Heal ?Heal ?Your Heal ?Heal ?
- 3. Have You Ever Got !!!Have You Ever Got !!! THESETHESE PromblemssPromblemss Feeling Annoy ?Annoy ?Annoy ?Annoy ?
- 4. Have You Ever Got !!!Have You Ever Got !!! THESETHESE PromblemssPromblemss Too SLOWSLOW ??
- 5. MARKETER task is… “we are born and liveborn and live to solve consumersolve consumer PloblemPloblem” And with Creativity of US we collaborate all units in the firm talking about “How and What”“How and What”“How and What”“How and What” We can Developing Improving Modifying or Disrupting An existing Product as “a SOLUTION” for them“a SOLUTION” for them Let’s see NOW and make a sound “WOW” together!
- 6. HERE COME!!!HERE COME!!! New Product DevelopmentNew Product Development Feel like a touch of Nature WOW
- 7. HERE COME!!!HERE COME!!! New Product DevelopmentNew Product Development Don’t have to worry About your Running Nose WOW About your Running Nose anymore
- 8. HERE COME!!!HERE COME!!! New Product DevelopmentNew Product Development Sure! It’s Faster Than Ever. WOW
- 9. Surprise!!! 10 – 15% of New Product Development Success Only Creativity is NOT ENOUGH EFFORT GOT QUESTION ???GOT QUESTION ??? 8585--9090% F=A=I=L% F=A=I=L
- 10. “How and What”“How and What” We can Developing ImprovingWe can Developing Improving Modifying or even Disrupting An existing Product as “a“a SUCCESSSUCCESS SOLUTION” for themSOLUTION” for them
- 11. Question NO.1HOW TO DO aa SUCCESSSUCCESS SOLUTIONSOLUTION : Optimizing key success factors, 6 things to aware 1. Market/Marketing 2. Time 3. Cost Unmatch culture Miss understand needs Wrong position Fragile market 3. Cost 4. Competitor 5. Company 6. Socioeconomy Too fast Too late Incurred cost from marketing Incurred cost from R&D Incurred cost from production Shorten PLC Imitate Harm evironment illegal No support Team Unmatch culture No differentiation Need Your help to match the color!!
- 12. Question NO.2WHAT TO DO aa SUCCESSSUCCESS SOLUTIONSOLUTION NPD Strategy Disruptive orDisruptive or BreakthroughBreakthrough
- 15. TODAY THE WOLRDTHE WOLRD IS MOVEDIS MOVED through Disruption Listen and Discuss about what is the problem – solution Between Mark and Michael https://www.youtube.com/watch?v=VQaCv52DSnY&t=321s
- 16. THANK YOUTHANK YOUTHANK YOUTHANK YOU