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Introduction to Social Marketing
The document provides an overview of social media marketing, emphasizing its importance for small businesses and detailing various platforms such as Facebook, LinkedIn, and Twitter. It outlines key strategies for content creation and engagement, highlighting the necessity of a targeted online presence and effective use of marketing channels. The Sierra Business Development Center is mentioned as a resource for small businesses seeking assistance in navigating these marketing efforts.
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Introduction to Social Marketing
- 1. 1 Introduction to Social MediaMarketing View this presentation online at: http://www.coryon.com/sbdc-social-2015 Coryon Redd [email protected] Coryon.com
- 2. 2 Beware: Big Box ofText to Follow
- 3. 3 The Center issponsored through the cooperative efforts of the U.S. Small Business Administration, California State University Chico Research Foundation, and the Sierra Business Council. A Small Business Advisory Board made up of business, government and educational representatives provides guidance and up-to- date information on issues that impact small businesses. Serving the El Dorado, Placer, Plumas, Nevada, Sierra, Lassen and Modoc counties; the Center utilizes a network consisting of resource partners, business development programs, and professionally trained consultants. Our consultants identify specific needs and provide guidance to small business owners that assist them with achieving profitability and long term sustainability. About the SBDC
- 4. 4 SBDC Mission Our missionis to help emerging and existing businesses become successful utilizing one-to- one business consulting, workshops, a reference library and resource partners. To accomplish this we assist our clients with job creation/retention, capital infusion, increased revenue, increased profitability and long term business sustainability. Learn more at SierraSBDC.com
- 5. 5 Scary Copyright Warning ©2011 -2015 by the Sierra California Small Business Development Center - Truckee. All rights reserved. No part of this publication may be reproduced or used in any form or by any means, graphic, electronic or mechanical, including photocopying, recording, taping, or information storage and retrieval systems without written permission.
- 6. Can Online Marketing GrowYour Business?
- 8.
- 9. 9 Here’s What! Marketing 101(in 1 slide) Who is your Market? Branding What is your Mission? - Why Are You in Business? Manage your Message – Takes Time and Effort Features vs. Benefits Marketing is Not Selling!
- 10. Targeting Your Market SurveyYour Market Create Personas Keyword Research SocialMention.com Research Competitors Tools to Research Your Market:
- 11. How Are YouReaching Your Market? Traditional Advertising (Print, Radio, etc) Customer Referrals Networking and Joint Ventures Cold Calling and Sales Internet Marketing Marketing Channels:
- 12. What is OnlineMarketing?
- 13. 13 Let’s Start withthe Basics • Start with a Persuasive Website • Website Visits from Many Sources Search Engines (SEO) Social Media Pay for It – Facebook, Sponsored Search Video Email Lots More Options…
- 14. 14 SBDC Mentor, Entrepreneur &Teacher Founder of batteries4less.com and Coryon.com Internet Marketing Over 15 Years on the Top of Google Solar Consultant at SunPower by AES Who is Coryon Redd?
- 17. What is ContentMarketing?
- 18. Audience Focused Communication Branding Relevant andValuable Informative and Interesting Content Marketing is: Content Marketing isn’t:
- 19. 19 Social Networking Sites: •Facebook, Linkedin, Google+ Micro Blogging- Twitter Video and Multimedia • Youtube, Pinterest, Instagram, Flicker Local • Google Local, Yelp, Foursquare Social Media Platforms
- 20. 20 Why do socialmarketing? • Find business leads and advice • Look Professional, Look Good • Build prestige – Content is King • Tie social media together • Participate in Groups, Blogs & Forms • Ask questions, answer questions • Build your business network • Ask your connections to introduce you Social Media Marketing and your Business
- 21. 21 Why Bother? • IsYour Market on Facebook? Is your Business Engaging? • Can You Create Good Content? • Can You Answer Questions? • Can You Post Regularly? Facebook – The Big Picture
- 22. Facebook Basics Post Interesting,Valuable Content Post Regularly Plan Out your Content Use Pictures and Video Promote in Social Media
- 23. 23 Do you Havea Strategy? • Make a Plan and Keep at it Can Facebook be an Easy Addition? • Facebook Can Be Simple • Post Regularly and Comment Do Likes Really Matter? • Not Really, Unless You are Marketing to Them Facebook Strategy
- 24. 24 • Hashtags connectyour posts to a topic • #organic, #grassvalley, #etc • Democratic Organization System of Content • Well Established on Twitter and Growing on Facebook • Tagging – Link to Pages and Friends • @Coryon Redd – Links to a Friend • @Grass Valley, California – Links to Any Public Page Hashtags and Tagging
- 25. 25 Facebook References The Basics– Facebook Help from Facebook facebook.com/marketing facebook.com/help/382987495087424/ - Pages help Facebook Marketing Bible gold.insidenetwork.com/facebook-marketing-bible/ Facebook Marketing Series from Mashable – Many good articles mashable.com/category/facebook-marketing-series Article with Good Tips to Get Started – Includes Examples blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/ Facebook Marketing for Small Businesses socialmediaexaminer.com/facebook-marketing-for-small-business/ The Sizes for All Images on Facebook jonloomer.com/2014/01/20/facebook-image-dimensions/
- 26. 26 • Linkedin isFacebook for business • Social interactions and networking • Key Parts – Profile, Messages, Updates, Groups • Over 200 million members worldwide… and growing • Linkedin profiles act as resumes in the digital age • Free for most features and paid membership adds features • Learn more: learn.linkedin.com/what-is-linkedin/ What is ?
- 27. 27 • Easy todo • Find expert advice and build your tribe • Very large network of prospects, experts and employers • Generate leads and business by sharing your expertise • Answer questions to show your expertise • Improve SEO – Google is paying attention Why do ?
- 28. 28 • Sign upfor a free account • Optimize your profile • Import connections from email • Search for your business interest in groups • Set up a Company page Getting Started
- 29. 29 • A LinkedinProfile is like a resume! • Good profile picture •Head should fill most of frame • Include past job and education history • Use headline to sell yourself – 120 char • Fill out profile completely • Use keywords and get FOUND • Ask for recommendations and endorsements Setting Up & Optimizing Your Profile • Set your public profile to show everything
- 30. 30 • Import contacts– Email & Facebook • Don’t invite non-users to join Linkedin • Look through Linkedin recommendations • Connect with people you meet in business and events • Use Linked Groups to meet people • Thank new connections with a brief message • Learn more: www.socialmediaexaminer.com/linkedin- tips-business-building/ Building Connections
- 31. 31 • Linkedin Groupscan be set up by any member • Easier to find groups than to start a new one • Look at Group Statistics •Members, Demographics & Activity • Ask to join all relevant groups • Contract Group owner – Nicely! •Ask about group and usage Find Groups and Participate
- 32. 32 • Go towww.linkedin.com/company/add/show to add a company page • Add Admin users to help • Add Products & Services – Name, category, image, and description • Request recommendations for products or services • Learn more: learn.linkedin.com/company-pages/ or www.youtube.com/watch?v=WLVZ2fselyo Set up a Company Page
- 33. 33 Linkedin References The Basics– Linkedin Help from Linkedin http://help.linkedin.com/app/home/ Hubspot – Lots and lots of Linkedin resources http://www.hubspot.com/linkedin-for-business-marketing-hub/ Marketingprofs – Another big list including articles, webinars and blog posts http://www.marketingprofs.com/topic/all/linkedin B2B Marketing on Linkedin vs. Facebook http://unbounce.com/social-media/facebook-vs-linkedin-10-b2b-marketing- resources/ Local Linkedin Consultant, Christine Hueber - http://christinehueber.com/category/linkedin/ Linkedin Now Over 200 Million Users http://blog.linkedin.com/2013/01/09/linkedin-200-million/ Character limits in Linkedin Profile http://community.linkedin.com/questions/4568/maximum-characters-counts- for-2013.html
- 34. 34 Why Bother? • IsSEO Important to your Business? • Another Channel to Share your Content Is your Market on Google+ • It’s Growing (Google’s behind it) • Spend Some Time Consuming Google+ Google’s Version of Facebook
- 35. 35 What the Heckis Twitter? • Microblogging – 140 Char • High Volume, More Informal • Hashtags and Mentions – Highly Networked • Find and Connect with your Market, Content, and Business Partners Twitter Share your Message in 140 Characters
- 36. 36 Is Twitter Rightfor my Business? • Start by Using it • Search for things related to your business • Distribution Channel for your Content • Join in the Networking – Tag, Retweet, Mention, Hashtag Twitter How to Use It
- 37. 37 Yelp – TheBasics • Kinda like the Yellow Pages • Profile of your Business • Customer Reviews – Let Others Build Your Brand • Reviews Help Google Rankings Yelp Reviews for Local Businesses
- 38. 38 Get Seen withYouTube • Create a Business Channel • Upload Videos • Second Largest Search Engine • Owned by Google • Answer Questions your Market is Asking • Helps with Google Rankings YouTube Video Marketing is Huge
- 39. Consider Blogging asHub to Online Marketing
- 40. The Lens ofSEO Sharpens All of Your Internet Marketing
- 41. Should I Blogfor Business?
- 42. 42 Here’s Why! Blog Marketingto Achieve Business Goals Generate Traffic, Leads and Sales Build Audience and Influence Link Bait for SEO Answer Questions
- 43. Blogging Basics Blog ShouldBe On your Website Use Keywords in your Blogs (Don’t go nuts) Set a Goal for Frequency of Posts Plan Out your Content Check Spelling and Grammar Promote in Social Media
- 44. Content Creation vs.Content Curation Source: http://pinterest.com/coryonredd/infographics/
- 45. 45 Blogging and SMMReferences Create compelling content for your blog – Lots of ideas http://www.copyblogger.com/ Blogging glossary http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic- blogging-terms/ 21 Tactics to increase blog traffic http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic 7 tips to increase your blog comments http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/ Tips and lots of links for small business owners http://www.successfulblogging.com/essential-blogging-tips-from-2010/
- 46. 46 More Blogging andSMM References Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html Blog Commenting to increase PageRank http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to- increase-page-rank/ How to find dofollow blogs: http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/ Ad Age list of top marketing blogs http://adage.com/power150/ 2011 review of best blogging software http://blog-software-review.toptenreviews.com/
- 47.
Editor's Notes
- #7 Let’s stop here a moment and make sure we are clear on what I mean by Internet marketing.
- #8 How do you feel about Internet Marketing?
- #13 Blogs, social media or videos. Create compelling marketing so that people subscribe to your content and share it with their friends.
- #14 Other options – Display advertising shopping feeds, mobile ads, partnerships, affiliate marketing
- #16 How do you feel about Internet Marketing?
- #17 Don't fear. When you understand the concepts I'll be sharing with you you'll learn how the internet creates many directions of opportunity.
- #18 Blogs, social media or videos. Create compelling marketing so that people subscribe to your content and share it with their friends.
- #19 Ties together Editorial, marketing, PR, SEO and social
- #20 Show graph search to demonstrate market research
- #23 Post Regularly – as often as 2
- #25 24
- #27 26
- #28 27
- #29 28
- #30 29
- #31 30
- #32 31
- #33 32
- #35 Show graph search to demonstrate market research
- #36 Show graph search to demonstrate market research
- #37 Show graph search to demonstrate market research
- #42 Blogs, social media or videos. Create compelling marketing so that people subscribe to your content and share it with their friends.
- #43 What is Interesting, Important and Sharable? Share insights into your company Provide information and news Reduce customer service calls Promote new products and services
- #44 Repeated because it will likely be first slide of second session
- #45 You don’t have to be the best writer in the world to create content Show your expertise with what you think is interesting and worth sharing