Introduction to Social Media
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This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
Introduction to Social Media
- 2. House-keeping • Fire alarm/exits • Mobile Phones • Breaks • Lunch • Resources
- 3. Handouts Top Tips – Twitter, Facebook, YouTube Exercise – Social Media Strategy Copy of slides will be circulated
- 4. What is social media? For you? What are your concerns?
- 5. Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. You may have heard of, or use, some of the more popular Social Media channels. Such as …
- 6. Social Media Characteristics: – Participation – Openness – Conversation – Community – Connectedness
- 7. What social media isn’t • Quick sure-fire way to more sales, bookings, tickets, etc • Effortless - but it is easy • Shouting! – “It Isn’t about selling, its about helping people to buy”
- 8. Why Use Social Media? • Build relationships • Connect with passionate customers, supporters, partners, influencers • Develop a personality • Access customer feedback • Listen to your customers and stakeholders • Enjoy a global platform • Compliment other marketing campaigns • Build links for SEO
- 9. An Internet Minute • 320+ new Twitter acounts • 100,000 Tweets • 20 million photo views • 6 million Facebook view • 2 million seaches • 1.3 million video views • 47,000 app downloads • 204 million emails • • In 2012 there as many networked devices on the planet as there are people! (and by 2015 there will be 2x global population)
- 10. In the UK? • 31,415,640 Facebook users • Average age? • 10,000,000 Twitter users • Average age? • % mobile active?
- 11. The power of social media
- 13. Which works best? • Overall Strategy • Understand where social media fits • Plan and implement
- 14. SM Strategy • What are your goals? • Who are you trying to reach? target audience? • How will you attract – followers, friends, likes, re-Tweets, links? • How much time do you have? • How will you manage reputation?
- 15. SM Strategy GOALS AUDIENCE PLAN
- 16. • Complete the questionnaire • Discussion – what are the main issues in developing your plans?
- 18. Blogs • What is a blog? – A micropublishing platform – A series of entries or posts to an online journal, posted in a chronological order • Where can you do it? – Two popular free platforms are www.blogger.com and www.wordpress.com • How often should you do it? – Regularly! (Can be daily, weekly or monthly) • What should it contain? – Relevant and interesting content with keyword rich titles
- 19. Huffington Post Guardian Monday 7 February 2011 •The Huffington Post, the ground- breaking online news and opinion site founded by Arianna Huffington on a shoestring budget, is to be bought for $315m by AOL in a move sure to stun new media sceptics and believers alike.
- 20. 10 Benefits of the Business Blog? 1. Creates Exposure for your Business 2. Increases Traffic and Subscribers 3. Improves Search Rankings 4. Results In New Business Partnerships 5. Generates Qualified Leads 6. Reduces Overall Marketing Expenses 7. Improves Sales 8. Educates 9. On-line Research Tool 10. Creates and Hones Expertise
- 21. 18 Types of Blog Posts Instructional Case Studies Informational Profile Problem Post Collation Events Response Lists Debate Listing resources or tips. Contrasting two Diary Hypothetical Research Involvement Inspirational Anything with a killer Interviews headline
- 22. Keyword rich content and titles “The secret of great weddings” “Top tips for choosing your wedding venue” “Things you never knew about organising a “wedding “Mountain Biking in North Devon” “Award Winning B&Bs on Exmoor”
- 27. Lets write a Blog Post www.wordpress.com
- 30. Dashboard
- 40. Embed video Paste the URL on a line by itself in your post/page editor: Click Save Draft and then Click Preview
- 42. General Settings • Site Title • Blog Picture (or Blavatar ) • Tagline • Language • Email Address • Timezone • Date Format • Time Format • Week Starts On
- 43. Settings
- 44. Other Thoughts! • Get inspiration from other Blogs. • Use Google Blog Search to find them (Try it!) • Reply promptly to comments • Links from blog to web site
- 45. Use Google to find Blogs
- 47. Google Reader
- 48. Founded by Mark Zuckerberg in 2004 as college networking site ‘thefacebook’
- 49. Facebook Facts… • 800 Million Global Users • Third-largest country in the world • 55 minutes every day logged on to Facebook • Average Facebook User – Has 130 Friends – Likes 2 Pages per Month
- 51. What is Facebook • A web site for registered users • Post news, status, events, videos, photos and Polls • “Like” businesses and organisations • ‘Friends’ updates appear in your news feed • Join common-interest user groups, organized by workplace, school etc
- 52. Three Facebook Types • Facebook Profile • Facebook Page • Facebook Group
- 53. Facebook Profile A profile is for an individual, not a group. Each person may create one profile. Once you create a profile, you can become friends with other people, post things on your wall and on friends’ walls, post information about yourself, join groups, like pages and post notes.
- 54. en en d no d s m no t s,, m tiiffiic e s e a s ca t ss a o g tiio n ag e s s ns es , ,
- 55. 1. Post -
- 56. 2. Like, comment & share
- 58. 4. Chat Type Type here here Double click Double click on the friend on the friend listed right listed right
- 60. Facebook Page Pages are for public figures, businesses or non-profits that want to keep their fans updated on current news, products or other information. Pages are public anyone can ‘like’ it Pages don’t show your identity… Multiple admins
- 68. Facebook Group A group is ideal for a group of people who want to maintain a discussion. A group can be open, closed, or secret. You can share documents with a group, and allow other group members to edit them. Members of the group can send an email to all the other members via a single email address.
- 73. Facebook • Plan • Be available – check wall, posts, messages regularly & respond • Interact – positive engagement • Analyse – review – evaluation - action
- 74. Facebook for Business • News & Events • Photos & Videos • Announcements • Showcase local ‘Culture’ • Recruitment • Feedback • Discounts – secret codes • Launch new products
- 75. How to use it • Tell customers news and updates • Market your service – posting events, news discounts and deals • Share rich media content and links to your website, Blog and YouTube channels • Targeted advertising campaigns • Create Polls to gauge opinion and feedback • Extra pages of content
- 78. Create a Facebook Page • http://www.facebook.com/pages/create.php • Or go to another “Page” and click the “Create page” button
- 79. Create a Facebook Page for your business http://www.facebook.com/page
- 89. Welcome to our Facebook Page….
- 92. Take The Tour
- 99. Use Facebook As Page
- 100. Switch
- 101. It’s Live… Help!! Start the conversation….
- 102. Start the conversation…. Your Facebook business Page really comes to life when you start to engage with your fans. Here are some tips for getting started:
- 108. 6 week social media calendar
- 109. Twitter
- 110. Twitter 230,000,000 Tweets per day 100,000,000+ active users
- 111. What is Twitter? Twitter is an information network. Millions of people, organizations, and businesses use it to discover and share new information. On Twitter, anyone can read, write and share messages of up to 140 characters. These messages, or Tweets, are public and available to anyone interested in them. Twitter users subscribe to your messages by following your account. Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to.
- 112. Twitter Best Practices Build your following, reputation, and customer's trust with these simple practices: •Share •Listen •Ask •Respond •Reward. •Demonstrate wider leadership and know-how •Champion your stakeholders •Establish the right voice.
- 115. 1. Search - twitter.com/search
- 116. Try These Searches - East Devon Exeter “Does anyone know” #Plymouth Journorequest #Politics #Devon #MP #Commons #lgovsm @Lord_Sugar From: Lord_Sugar
- 119. 2. Follow (key influencers)
- 120. Who to follow
- 121. 3. Reply and Retweet With mouse pointer hovering over Tweet
- 122. Reply
- 123. Retweet
- 124. 4. Tweet
- 125. Tweet
- 126. Add a Picture
- 127. Add a Location to your Tweets
- 132. What to Tweet • Ask questions • Speak to people • Reply to questions • Tell people what you are doing • New products/services – test out • Ask for help • Spread the word • Support others
- 133. Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg:
- 134. How to get People to Follow you on Twitter • Use of Hashtags #devon #honiton #agrichat #journorequest #devonbusiness #cosmicuk What about for your business – run a few searches to find hastags usiness: #jobs, #business, #networking, #retail, #shoppers, #consumer, #sales, #economy, #technology, #luxury, #news, #internet, #mktg, #marketing, #webmarketing
- 136. How else? • A well written Biography • Follow Me buttons on your Blog & Website • Twitter Feeds on your Blog and Website • Ask for usernames at Networking events and tweet/follow them later
- 137. Other ideas? • Publicise your Twitter profile and Twitter name on business cards, adverts, email signatures, van signs etc – http://twitter.com/cosmicmentor6 – @cosmicmentor6 • When you follow people. Some people may follow back • Recommend people on #FF • Try #SBS Theo Paphitis
- 139. Try These Searches #NDevon Holiday #NDevon near:”Bideford Uk” within:10mi “Does anyone know” #Plymouth “Does anyone know” #Craft “Looking for a plumber“ Jobs Devon @Lord_Sugar From: Lord_Sugar
- 140. Search Operators twitter search containing both “twitter” and “search”. This is the default operator “happy hour” containing the exact phrase “happy hour” love OR hate containing either “love” or “hate” (or both) hilarious filter:links containing “hilarious” and linking to URLs beer -root containing “beer” but not “root” nonprofit –rt containing “nonprofit” but not “rt” #socent containing the hashtag “socent” from:cosmic_uk sent from person “CosmicUK” to:cosmic_uk sent to person “CosmicUK” @cosmic_uk referencing person “CosmicUK”
- 142. Saved Searches
- 143. Twitter – Hands On
- 144. How To Sign Up To Twitter
- 149. How To Tweet
- 150. Post Your First Tweet
- 151. Post Your First Tweet
- 152. Add a Picture
- 153. Add a Location to your Tweets
- 158. Mention Alert Email
- 159. A mention on Twitter
- 160. Delete A Tweet
- 162. With mouse pointer hovering over Tweet
- 163. Reply
- 164. Retweet
- 165. Favorites
- 166. Open
- 167. Listen first • Read Tweets from people you follow • Follow their links to see what they share • Search for and read Tweets relating to your business type • Monitor Saved Searchs for Tweets of interest to your business
- 168. Engage • Network • Communicate • Inform and be informed • Update and be updated • Promote your Blog • Be engaging and sociable • Focus on your niche
- 169. Getting People To Follow You • Add "Follow Me on Twitter" on your blog, website and email signature • Twit interesting tweets, retweet other peoples tweets that you find interesting • Fridays are "Follow Friday" days #FF. It is a good way to find out about people from your followers and also for you to be nice by pitching your followers to other people
- 170. How to get People to Follow you on Twitter • Use relevant Hashtags • A well written Biography • Follow Me buttons on your Blog & Website • Twitter Feeds on your Blog and Website • Ask for usernames at Networking events and tweet them later • Publicise your Twitter profile and Twitter name on business cards, adverts, email signatures, van signs etc – http://twitter.com/cosmic_uk – @Cosmic_UK • When you follow people. Some people may follow back • Recommend people on #FF • Try #SBS Theo Paphitis
- 171. Etiquette
- 174. Making Twitter easy
- 175. Saved Search
- 176. YouTube
- 178. www.youtube.com • Sign up for a free account – link via an existing Google Account if you have one • Make a video, edit and upload • Engaging video clips usually 3 – 5 minutes • Mentions in the video to your website, email phone • Think about your brand/name e.g. “Cornwall Museum Presents ….” • Add useful descriptions
- 181. http://www.youtube.com/user/CambridgeUniversity?feature=edu
- 183. www.youtube.com • Monitor content on other YouTube channels and post links, comments • Tweet, Facebook and Web commentary about Youtube content • Develop high quality content and encourage others to share
- 184. How can I use Social media? What do I want to achieve? How much time do I want to spend?
- 185. Social media engagement ladder Community building Content Forum creation Facebook Participation You Tube LinkedIn Blog Newsletter Twitter Flickr Facebook Virtual worlds Listen iTunes Twitter Google Alerts Twitter Twitter Search Google Reader Less time More time
- 186. Promoting your Social Media Channels
- 199. Why digital reputation? • Meet up with a new client/consultant? – Google them • Booking a holiday/hotel/campsite? – Look for reviews • Buying a new car? – Research it first – what car? • Getting a builder? – Check them out online • Dating someone new? – Check out on 192.com
- 200. “In a recent report, 53% of consumers revealed that they had decided against making a purchase based on an online recommendation."
- 201. What is digital reputation? • What appears when you type in a keyword search…. – First Name Surname (if unique) – First name Surname, Location – First name, surname, Party – Business name? • Reputation = – First page of Google results + Reviews + real time social media
- 204. Digital reputation
- 206. Have you Googled yourself recently? • What’s there? • Any confusion with people of the same name? • Any personal/professional crossover (winning a fishing competition, planning notice?) • Any bad news stories? • Any bad reviews?
- 207. What about images?
- 208. Google Alerts • Monitor – Your name – Your brand – Your Directors – Set up queries – Once a week
- 209. • Set up searches in Twitter • Respond and retweet • Include advanced searches – Locations – within 15 miles – Several words and/or
- 210. Be in control • Manage your presence – Dominate your real estate – Audit your Social Media accounts – Use Social Media
- 211. Dominate your real estate • Develop more content – Include more web pages about you – Upload more photos, title your name – Include history of the business – More information about you – Press releases (in text format) • Get listed in directories
- 212. Audit your Social Media • Remember Social Media ranks highly Set up and fully populate (in your name and business name) • LinkedIn profile (and business) • Twitter profile – Bio is really important • Facebook Page – any old pages? Delete or claim • Tag yourself in Flickr
- 213. LinkedIn Twitter ACCOUNT Flickr photo tag
- 214. How can you manage your online presence and digital reputation to make the most of the opportunities that reviews present?
- 217. Any Questions? Social Media Clinic Dates
- 218. A Glimpse of the Future
- 223. • Maximise your presence • Get customers involved • Monitor reputation and engage reviewers • Take the rough with the smooth • Best foot forward • Be honest
- 237. #agrichat
- 241. Blogs and Blogging
- 242. Blogs • What is a blog? – A micropublishing platform – A series of entries or posts to an online journal, posted in a chronological order • Where can you do it? – Two popular free platforms are www.blogger.com and www.wordpress.com • How often should you do it? – Regularly! (Can be daily, weekly or monthly) • What should it contain? – Relevant and interesting content with keyword rich titles
- 243. 10 Benefits of the Blog? 1. Creates Exposure for your Museum 2. Increases Traffic and Subscribers 3. Improves Search Rankings 4. Results In New Opportunities/Partnerships 5. Generates Qualified Leads 6. Reduces Overall Marketing Expenses 7. Improves Sales 8. Educates 9. On-line Research Tool 10. Creates and Hones Expertise
- 245. Use Google to find Blogs
- 246. Google Reader • Or collate blogs and keep up to date using Google Reader
- 247. Other Thoughts! • Get inspiration from other Blogs. • Use Google Blog Search to find them (Try it!) • Reply promptly to comments • Links from blog to web site
- 248. Other Thoughts! • Sign up, choose your title wisely • http://yourtitle.wordpress.com • Choose your theme
Editor's Notes
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