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Introduction to User Experience and case studies from Pakistan
This document discusses user experience (UX) design. It defines UX as how a person feels when interacting with a product or system, such as a website, app, or game. It emphasizes that UX design should focus first on making products useful and usable before focusing on aesthetics or beauty. The document recommends following a user-centered design process that involves understanding users' needs through research and testing prototypes with users.
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Similar to Introduction to User Experience and case studies from Pakistan
Introduction to User Experience and case studies from Pakistan
- 1. USER EXPERIENCE THE MISSINGINGREDIENT EBTIHAJ
- 2. WHAT IS USER EXPERIENCE? Simplyput, user experience is how a person feels when they are interacting with your product or system. Campaig n Website Software Social media Microsite Brand site Portals Mobile apps Games Platforms Happy? Confused? Delighted?
- 3. How do we“design” user experience? So, if user experience is a feeling
- 4. IMAGINE WE AREGIVEN
- 5.
- 6. SOME OF USMIGHT DessertFork DinnerFork FishFork FondueFork OysterFork SaladFork ButcherKnife ButterKnife CheeseKnife DinnerKnife FishKnife BreadKnife SteakKnife CoffeeSpoon DessertSpoon SoupSpoon SundaeSpoon TableSpoon TeaSpoon WoodenSpoon
- 7.
- 8. IN A BROADWAY
- 9. IN A BROADWAY Content Usability UI Design User Interaction UX
- 10. Let’s talk abouta real life scenario If you were to visit your University’s website what would you like to see?
- 11. THINGS ON THEFRONT PAGE OF A UNIVERSITY WEBSITE THINGS PEOPLE GO TO THE SITE LOOKING FOR ● Campus photo slideshow ● Message/Letter from VC ● Aim and Goal of the University ● Alumni of the university ● Campus events/promotion ● Press releases ● Faculty Members ● Application procedure ● Scholarships ● Contact Numbers ● Departments ● Facilities
- 17. Design is acontinuous process 1. Gather Diverse Inputs 2. Sketch, try things, fail 3. Narrow in on solutions
- 18.
- 19. Typical design processshould be Design first starts with USEFUL, then focus on USEABLE
- 20. And then focuson making it BEAUTIFUL
- 21. Focus on BEAUTIFULfirst And you end up with something UNUSABLE!
- 22. Like a teapotthat can’t pour tea!
- 26. Online design culturefocuses largely on aesthetics!
- 27. Designers are sharinggorgeous looking pixel perfect interfaces!
- 28. No matter howbeautiful they look USEFUL & USEABLE should always come first
- 29. Now we knowwhat a great user experience entails HOW DO WE ACHIEVE IT?
- 30. Definitely not thisway! I think the users... My gut tells me... Users probably think... Design Decision Client likes it! YesNo Done Revise
- 31. Because then thishappens! What client explained How the project team understood it How the designer designed it What the programmer developed What beta testers receive How the customer was billed When was it delivered What the client really wanted
- 32. USER CENTERED DESIGN 1 2 34 5 Empathy Define IdeatePrototype Test Searchfor rich stories and find some LOVE User + Need + Insight= Point of view YES! And… YES! And… YES! And… YES! And… YES! And… YES! And… Build to Last Learn Show, dont tell!
- 33. One Last Word! RELEASEEARLY, RELEASE OFTEN FAIL EARLY, FAIL OFTEN