Io t loraalliance-marketingday_vfinal
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The LoRa Alliance document outlines the significant growth and potential of the Internet of Things (IoT) market, forecasting substantial investments and advancements in connected devices. It emphasizes the importance of Low Power Wide Area Networks (LPWAN) in enabling smart cities and various applications such as smart agriculture, predictive maintenance, and emergency management. The document showcases the transformative impact of IoT technologies on product design and customer experience, promoting an open ecosystem that encourages collaboration and innovation.
![LoRa-Alliance.org - 15
Waste Collection for Smart Cities
-20% Kms,
-40% Collection time,
[35-60%] increase containers’ lifetime
Ref: 400K inhabitants, 900Km2, 2400 probes](https://image.slidesharecdn.com/iot-loraalliancemarketingdayvfinal-161119100925/85/Io-t-loraalliance-marketingday_vfinal-15-320.jpg)
Io t loraalliance-marketingday_vfinal
- 1. LoRa-Alliance.org - 1 LoRa Alliance, Inc. Confidential. This material should not be shared with people outside the LoRa Alliance without express written permission The LoRa™ Alliance “Beyond Marketing Disruption, new Design paradigm” Thierry Lestable, Ph.D, Vice-Chair
- 2. LoRa-Alliance.org - 2 The 4th Industrial Revolution 500 billion Euros invested into IoT worldwide by 2020 (Source : Accenture) 30 to 212 billion Connected objects by 2020 (5 billion today) (sources IDC, Institut Montaigne, Accenture) 27 % Of all Data are generated by connected objects in 2020. (Source : IOC-The Digital Universe of Opportunity-2014) 74 billion euros Of value creation in France itself by 2020 (source : Institut Montaigne) $7,1 Trillion Global Market (sources McKinsey)
- 3. LoRa-Alliance.org - 3 Overall IoT Market Forecast by 2025 Source: McKinsey, June 2015 The industrial IoT Global Market is massive, and requires appropriate solutions NOW. Most of early Market focus for non-LPWAN LPWAN will represent +26% of IoT
- 4. LoRa-Alliance.org - 4 Towards Smart Nations LoRa Alliance Confidential – see title page for instructions Source: Libelium IoT LPWAN Technologies enable Smart Cities, and eventually Smart Nations to take-off for the benefit of both Customers, and Citizens
- 5. LoRa-Alliance.org - 5 The LoRa™ Alliance “ENABLING THINGS TO HAVE A GLOBAL VOICE” Democratization & Acceleration of IoT Services LoRaWAN LoRaWAN LoRaWANLoRaWAN LoRaWAN LoRaWAN
- 6. LoRa-Alliance.org - 6 LoRaWAN™ nationwide Networks Roll-out status 23 announced nationwide IoT deployments LoRaWAN clearly contributes to Building a Digital Single Market, beyond pan-European! « Nobody should be excluded from access to at least basic connectivity » Andrus Ansip Full Roaming & Switching (No SIM Cards) EoY’16
- 7. LoRa-Alliance.org - 7 IoT Impact on Competitive landscape LoRa Alliance Confidential – see title page for instructions Source: Michael Porter, Harvard Business Review “The basis of competition thus shifts from the functionality of a discrete product to the performance of the broader product system, in which the firm is just one actor. The manufacturer can now offer a package of connected equipment and related services that optimize overall results. Thus in the farm example, the industry expands from tractor manufacturing to farm equipment optimization” towards Systems of Systems 1 - Product 2 – Smart Product 3 – Smart, connected Product 4 – Product system 5 – System of systems Sensors/computing
- 8. LoRa-Alliance.org - 8 Smart Agriculture Optimization of Irrigation Optimization of Fertilizer Consumption Joint Automatisation of Irrigation & Fertilization • Improved reactivity (e.g. Sprinkle switched-Off as soon as rain) • Increased efficiency of ManPower Costs savings Water Consumption Reduction: 10-15% / year Fertilizer Consumption Reduction: 20% / year
- 9. LoRa-Alliance.org - 9 Smart Agriculture & Environment illustrations: Towards Global Digital Market Solar powered air quality sensor in Cotonou, Benin, sending data via SMS Solar-powered, Wi-Fi enabled soil moisture node at the Asian Institute of Technology in Bangkok LPWAN LoRaWAN™ ensures viability & sustainability of those models
- 10. LoRa-Alliance.org - 10 IoT Transforming Product Designs LoRa Alliance Confidential – see title page for instructions Source: Microsoft “Design has progressed from the design of objects to the design of systems and on to the design of complex adaptive systems” Source: Joichi Ito’s Research Statement, June 12, 2016 Director, MIT Media Lab GDPR Friendly - Security, Privacy & Trust
- 11. LoRa-Alliance.org - 11 Sagemcom – SICONIA™ End Devices Volume: 20cm3 IP65 Multi-sensors embedded for multi-usage White Label for B2B
- 12. LoRa-Alliance.org - 12 Predictive Maintenance: White Goods Remote Predictive Maintenance • Identification of malfunctions BEFORE failure : • Decreasing number of After-sale calls • Increasing the Life/duration of the product Insightful Information regarding the Customer behavior/usage • Optimized Maintenance of Legacy/exising Products • Enhanced Design for New Products Amazon Dash button Is outdated already
- 13. LoRa-Alliance.org - 13 Tracking Solutions LoRa Alliance Confidential – see title page for instructions Child Care Elderly & Disabled Care Disaster Management Vehicle Tracking Fleet Management Parcel, Bags Tracking Pets & Animals Tracking Tracking capability is THE Key Disruptive Enabler in IoT, fueling Innovative Marketing services!
- 14. LoRa-Alliance.org - 14 GeoFencing, GeoTargeting, GeoPositioning, Tracking…
- 15. LoRa-Alliance.org - 15 Waste Collection for Smart Cities -20% Kms, -40% Collection time, [35-60%] increase containers’ lifetime Ref: 400K inhabitants, 900Km2, 2400 probes
- 16. LoRa-Alliance.org - 16 Smart Parking for Smart Cities Magnetic & ultrasonic detection (>99.8% vehicle detection, +10 years battery Life) Driver Guidance Historical Data Analytics Enforcement Alerting & Policy Optimization Real Time Data Acquisition
- 17. LoRa-Alliance.org - 17 Street Lighting for Smart Cities Optimization of Lighting intensity & kindling frequency : • Energy Consumption Reduction: 70-85% / year • Example of Oslo : 10 000 lamps deployed for 70% Energy Consumption Monitoring & Predictive Maintenance : • Maintenance Costs Reduction: 30-50% /year
- 18. LoRa-Alliance.org - 18 Emergency & Disaster Management – Early warnings & Tracking American Red Cross.: installation of a smart home sensor network for fire detection in informal settlements in Nairobi, Kenya. regional travel patterns in West Africa based on mobile phone data and demonstrates how anonymized call detail records (CDRs) can inform healthcare response activity in the event of an outbreak of infectious disease, such as Ebola Flood detection, Forest Fires, Avalanche… Open Data & Open platforms should be encouraged for those Domains !
- 19. LoRa-Alliance.org - 19 IoT is all about Data LoRa Alliance Confidential – see title page for instructions From building a good product to providing & deploying a good Solution Data Monetization
- 20. LoRa-Alliance.org - 20 Big Data, Machine Learning (ML) & Artificial Intelligence (AI) LoRa Alliance Confidential – see title page for instructions “It’s the power to send relevant, timely, and engaging content to every customer, every time, at any scale” Source: Boomtrain Next stage is to connect A.I. to CRM - New Design rules - After-sale services - Marketing - Human Resources - Strategy Marketing needs to get involved
- 21. LoRa-Alliance.org - 21 Iterative IoT Product Design: Virtuous Circle LoRa Alliance Confidential – see title page for instructions User/ Device Network Platform Big Data, Analytics, ML Designer/ CUX Know/Identify quickly if product experience is up to expectations, or if it requires adjustments!
- 22. LoRa-Alliance.org - 22 CUstomer eXperience (CUX) Benefits & Opportunities LoRa Alliance Confidential – see title page for instructions (Ultimately) No longer requires the use of: Accurate insights can be gathered thanks to massive data collected directly from Devices used by, or in relation (context) with the User/Customer Better Understanding of CUX Direct evaluation of Needs/Usages Eliminate the Need for Surveys, or similar Time- consuming Market data collection Better Targeting Advertising more relevant & accurate to Customer Needs Wider & more diverse Ecosystem Cross-selling & Brand consolidation Banner Ads & pop-ups Benefits Opportunities
- 23. LoRa-Alliance.org - 23 Predictive Social Media • IoT is Social Media Friendly, thanks to Platforms • Thanks to A.I automated posts/contents on Social Media could be regularly generated through platforms • IoT Ecosystems IoT Communities beyond Developers Adopters — Could be centered around Service/Solution OR particular Device — Increase the Scope & Reach out to Communities beyond the initial usage LoRa Alliance Confidential – see title page for instructions Automated & Reliable social Media strategy/campaign Increased Diversity of Communities & easier to predict their development
- 24. LoRa-Alliance.org - 24 LoRaWAN™ IoT ECOSYSTEM – Multi-source/Multi-Vendor value chain Open Ecosystem, with Interoperability & Certifications Bootcamps, Hackathons and very soon a Community Forum Supporting & Helping IoT Developpers Innovation & Adoption End-to-End Solutions
- 25. LoRa-Alliance.org - 25 LoRa™ Alliance – Worldwide Community LoRa-Alliance.org +400 Member Companies 49 countries APAC LATAM M.E N.A Thriving IoT Ecosystem: Consolidation Worldwide +50Trials(approx) Maximize Marketing benefits!
- 26. LoRa-Alliance.org - 26 Thank You…. LoRa Alliance Confidential – see title page for instructions