How Personalized Marketing and the Internet of Things Will Transform Retail
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The document outlines strategies for improving operational efficiency through monitoring device state, location, and health using IoT and predictive analytics. It emphasizes the importance of analyzing and visualizing device data to identify patterns that can inform real-time decision-making. Additionally, it discusses opportunities for partnership and revenue generation by combining IoT data with advanced analytics.
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How Personalized Marketing and the Internet of Things Will Transform Retail
- 1. Rules and alerting to improve operational efficiency Monitor and track device state, location and health Connect devices and monitor telemetry Things
- 4. Operationalize insights to improve things and processes in real time Discover patterns in device data using predictive analytics Analyze and visualize data from devices Things
- 6. New partnership opportunities Expand into new adjacent businesses Combine IoT & other data with advanced analytics to power new services and revenue streams Things