Information Strategy & Management



           Shri Deshpande
IS & M (304)

    •   Introduction
    •   Why I am here
    •   How can we go about it
    •   About IS & M




http://www.radiantminds.co.in
IS & M

    •   What is Business ?
    •   What is Information ?
    •   What is Strategy ?
    •   What is Management ?
    •   Why IT strategy is require ?
    •   Typical Business units and IT
    •   Case 1 - Just Dial
    •   Case 2 - Book My Show




http://www.radiantminds.co.in
Business Pyramid


               Owner            Vision




       Board of Directors       Strategy




            Employees            Execution



http://www.radiantminds.co.in
What is Business

    • Business – Any activity consisting of Purchases,
      Sales, Mfg. , Processing, Marketing of any
      product and/ or services. It exists for
      profits. It is reward for risk taking.

    • Factors affecting the Business




http://www.radiantminds.co.in
Objectives of a business

    • Valid purpose of a business is to create
      customers or market

    • Typical Stages in Business

       Survival                > Efficiency
       Stability               > Profitability
       Growth
        Innovation



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Components of Business Env.
              •Local &                                  •Legislation &
               Global                                    regulation
               Economy



                                Suppliers   Buyers




                            Competition     Lifestyle


              •Technology                               •Population &
                                                         Demography




http://www.radiantminds.co.in
Business Environment
    •   Complex
    •   Dynamic
    •   Different brains
    •   Demanding customers
    •   Competition
    •   Globalization
    •   Environmental Changes
         ( Quick & Timely decision making is the key)




http://www.radiantminds.co.in
Case Study - SIU

    • ERP Implementation




http://www.radiantminds.co.in
Environmental Scanning

    • Customers
        – Who are the customers / Consumers
        – What benefits are they looking for
        – What are their buying patterns
    • Competitors
        – Who are the competitors
        – What is their present strategy & Objectives
        – Who are the most aggressive




http://www.radiantminds.co.in
Environmental Scanning
    • Market
        –    Cost structure of the market
        –    Price Sensitivity
        –    Technological structure
        –    Distribution system
        –   Population size
        –   Geographic Location
        –   Ethnic Mix
        –   Income distribution system




http://www.radiantminds.co.in
Environmental Scanning
    • Economic Environment
        –    Shift to a service economy
        –    Level of disposable income
        –    Interest & Tax rates
        –    Govt. budget deficit
        –    Consumption Pattern
        –    Demand Shift pattern
        –    Price Fluctuation
        –    Stock market trends
        –   Inflation rate




http://www.radiantminds.co.in
Environmental Scanning
    •   Political & legal environment
        – Government
        – Legal Business
        – Political
    • Social – Cultural environment
        –    Social concerns
        –    Social attitudes
        –    Family Structure, Role of woman in society
        –   Educational Levels




http://www.radiantminds.co.in
Information Strategy

    •   Where the data is getting generated
    •   How the data is flowing through the system
    •   Are the system interacting with each other
    •   Are they interfacing with outside world
    •   What type of technological changes are there
    •   How quickly information is available
    •   Is there any prediction from the previous data




http://www.radiantminds.co.in
Life Cycle

    • Strategy Formulation
        –    Develop vision, mission and set objectives
        –    Make stakeholders aware
        –   Define timelines
        –   Risk identification and Mitigation
        –   Technology Selection
    • Strategy Implementation
    • Strategy Evaluation




http://www.radiantminds.co.in
Case Study

    • Effects of Globalization on Business

    •   Case Studies ….

    • What Next …




http://www.radiantminds.co.in

ISM-1

  • 1.
    Information Strategy &Management Shri Deshpande
  • 2.
    IS & M(304) • Introduction • Why I am here • How can we go about it • About IS & M http://www.radiantminds.co.in
  • 3.
    IS & M • What is Business ? • What is Information ? • What is Strategy ? • What is Management ? • Why IT strategy is require ? • Typical Business units and IT • Case 1 - Just Dial • Case 2 - Book My Show http://www.radiantminds.co.in
  • 4.
    Business Pyramid Owner Vision Board of Directors Strategy Employees Execution http://www.radiantminds.co.in
  • 5.
    What is Business • Business – Any activity consisting of Purchases, Sales, Mfg. , Processing, Marketing of any product and/ or services. It exists for profits. It is reward for risk taking. • Factors affecting the Business http://www.radiantminds.co.in
  • 6.
    Objectives of abusiness • Valid purpose of a business is to create customers or market • Typical Stages in Business  Survival > Efficiency  Stability > Profitability  Growth  Innovation http://www.radiantminds.co.in
  • 7.
    Components of BusinessEnv. •Local & •Legislation & Global regulation Economy Suppliers Buyers Competition Lifestyle •Technology •Population & Demography http://www.radiantminds.co.in
  • 8.
    Business Environment • Complex • Dynamic • Different brains • Demanding customers • Competition • Globalization • Environmental Changes ( Quick & Timely decision making is the key) http://www.radiantminds.co.in
  • 9.
    Case Study -SIU • ERP Implementation http://www.radiantminds.co.in
  • 10.
    Environmental Scanning • Customers – Who are the customers / Consumers – What benefits are they looking for – What are their buying patterns • Competitors – Who are the competitors – What is their present strategy & Objectives – Who are the most aggressive http://www.radiantminds.co.in
  • 11.
    Environmental Scanning • Market – Cost structure of the market – Price Sensitivity – Technological structure – Distribution system – Population size – Geographic Location – Ethnic Mix – Income distribution system http://www.radiantminds.co.in
  • 12.
    Environmental Scanning • Economic Environment – Shift to a service economy – Level of disposable income – Interest & Tax rates – Govt. budget deficit – Consumption Pattern – Demand Shift pattern – Price Fluctuation – Stock market trends – Inflation rate http://www.radiantminds.co.in
  • 13.
    Environmental Scanning • Political & legal environment – Government – Legal Business – Political • Social – Cultural environment – Social concerns – Social attitudes – Family Structure, Role of woman in society – Educational Levels http://www.radiantminds.co.in
  • 14.
    Information Strategy • Where the data is getting generated • How the data is flowing through the system • Are the system interacting with each other • Are they interfacing with outside world • What type of technological changes are there • How quickly information is available • Is there any prediction from the previous data http://www.radiantminds.co.in
  • 15.
    Life Cycle • Strategy Formulation – Develop vision, mission and set objectives – Make stakeholders aware – Define timelines – Risk identification and Mitigation – Technology Selection • Strategy Implementation • Strategy Evaluation http://www.radiantminds.co.in
  • 16.
    Case Study • Effects of Globalization on Business • Case Studies …. • What Next … http://www.radiantminds.co.in