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Isobar Global Creds March 2011
The document discusses an agency that brings people and brands together in new ways through creative ideas, planning, and technology. It provides services across advertising, design, content creation, production, data, and measurement. The agency has over 2,200 employees working in 32 global markets for clients like Toyota, Visit Sweden, Fiat, Nokia, and Adidas.
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Isobar Global Creds March 2011
- 1. Like never beforeOur credentials | 1st March 2011
- 2. Viartril-s X ResearchInstitute | China What we are A modern communications agency of over 2,200 people in 32 markets
- 3. The Sun 4.0| United Kingdom Who we are The finest digital pioneers matched with the smartest marketing talent
- 4. Toyota Get YourEnergy Back | United Kingdom What we do We bring people and brands together like never before
- 5. Visit Sweden TrollSpotting | United Kingdom How we do it A culture that can’t be faked open, honest and collaborative
- 6. Our global networkA single front door to a team right for you
- 7. Technology has transformedevery aspect of marketing EVERYTHING IS DIGITAL . EVERYTHING IS SOCIAL . EVERYTHING IS MOBILE . adidas The Power of the Red | Spain
- 8. Like never before means...
- 9. Thinking 365not just 360 Fiat Mio | Brazil
- 10. Nokia Signpost |Sweden Creating time not just buying time
- 11. Being irresistiblenot just big The Green Party | United Kingdom
- 12. Uniting creativityand data adidas MiCoach | United States
- 13. We create communicationideas that combine... CREATIVE PLANNING TECHNOLOGY DATA
- 14. We can helpjoin the dots across all media... SOCIAL APPS BRAND PAGES ONLINE ADVERTISING SEM RETAIL STORES LOYALTY SCHEMES MAGAZINES WEBSITES MOBILE SITES MOBILE APPS SEO VIRAL USER GENERATED CONTENT PR INFLUENCER MARKETING TELEVISION OUTDOOR / PRESS RADIO FACEBOOK ADS YOUTUBE ADS SOCIAL ADS BLOG POSTS & COMMENTS FAN PAGES BOUGHT OWNED EARNED TRADITIONAL DIGITAL SOCIAL
- 15. With all ofour work we aim to... GENERATE EMOTION GET TALKED ABOUT START AN ACTION 1 2 3
- 16. Unique Type |Brazil Partners on a journey to make the complex simple
- 17. 2011 년 General manager 대리 / 과장 승진 like never before...
- 18. GENERAL MANAGER inIsobar Korea General Manager in Isobar Korea Jin choi Key roles : Operational efficiency Project tracking & load balancing RFP management - BD Congratulation !!
- 19. 2011 년대리 / 과장 승진 공고 UX team 과장 : 이진택 , 이명희 , 곽혜정 대리 : 한송이 , 이송이 , 반세리 , 김재선 , 박혜민 IT team 과장 : 한주미 대리 : 백대선 MKT 대리 : 유병곤 Congratulation !!
- 20. Work like neverbefore...
- 21. Standard content pageMIO http://www.vimeo.com/17031004
- 22. Bringing people andbrands together like never before Thanks very much!
- 23. 당부의 말씀 for 2/4 in 2011
- 24. Our offer anddisciplines MEASUREMENT FOR ENDURING BRAND RELATIONSHIPS AND POSITIVE BUSINESS PERFORMANCE CREATIVE OPEN AND IRRESISTIBLE IDEAS PLANNING CREATING TIME AND PROPAGATION TECHNOLOGY ON-DEMAND INTERACTION OUR VISION TO BRING PEOPLE AND BRANDS TOGETHER LIKE NEVER BEFORE
- 25. From disciplines tostructure ACCOUNT & PROGRAMME MANAGEMENT WORLDSOURCING CREATIVE ADVERTISING VISUAL DESIGN EXPERIENCE DESIGN CONTENT CREATION STUDIO PRODUCTION PLANNING AUDIENCE PLANNING INNOVATION AND INSIGHT PROGRAMMING AND PROPAGATION TECHNOLOGY INTEGRATED PLATFORM & SERVICE DESIGN TECHNOLOGY STRATEGY USER EXPERIENCE DEVELOPMENT MEASUREMENT DATA LISTENING & MONITORING TRACKING & REPORTING ANALYTICS
- 26. A few ofour global clients
- 27. Transforming how brandsare built full service media transforming communications full service media start from a different place creative + content bringing people and brands together like never before performance media everything that can be clicked and measured out of home physical presence to physical experience
Editor's Notes
- #2 Hello! We are Isobar. Let us tell you a little bit about what we do and who we are. In this document we’ll show you some of the work that we create, how we go about it, why we’re unique and how we can help you identify and secure greater value for your business with the help of some smart creative thinking. [These charts are your basic outline for presenting a common set of credentials to our clients and potential clients around the world. They are here for you to use and be useful. As far as possible try to stick to the copy on each of the charts, but you can customise and adapt individual charts to better reflect your market and add in additional charts as you need to reflect the particular service offering within your market. These notes are for guidance and you’ll want to adapt them to your own needs. If you can present without them then that is great, but equally don’t feel you need to read out every word - make these slides your own. That includes changing the case studies to best reflect your local market if you feel that would work better. We’ll assume you’ll want to translate these slides into your local language, but again try do so without changing the underlying meaning. If in doubt just ask us for some advice and we can help you out. Best of luck, enjoy, and may they bring you lots of success.]
- #3 Isobar is a new breed of modern communications agency network with digital at its heart. We’re led by ideas, technologically advanced, and media enabled, built for today’s convergent consumer world. Rather than replicate what has come before or follow the same course as some of today’s established digital networks, we’re creating a thoroughly modern network by harnessing our unique understanding of the changing consumer landscape, and delivering across the full power of bought, owned and earned media.
- #4 Isobar has a proud history of being able to attract the most regarded pioneering digital talents and we match them with the smartest marketing talent from all from of traditional practice; from media to direct, advertising to design and everything in between. We hope to be seen as the natural home for the world’s finest digital pioneer; a magnet for talent. We marry this with the best skills from traditional communication and media, with the latest and best talent from the digital and technology worlds. As digital continues to transform all communications, growing a network with a digital heart ensures we’ve grown up cultivating exactly those skills that are in most demand today across all media.
- #5 What we do is very simple. We bring people and brands together, like never before. The world has become increasingly fragmented. Broadcast media doesn’t work in quite the way it used to. Fortunately we understand how to re-join the dots. We can help reconnect brands with their fans and customers. And we can do this in ways that just weren’t possible before. Like never before is our mantra. You’ll find it painted in 10ft high letters around our walls.
- #6 The strongest cultures can’t be faked. They define who we are, they are why we come to work everyday, they are why we’re able to do what we do. Within Isobar you’ll find a committed diverse group of talent and that’s reflected in the work we undertake and the way we work. We believe in open, honest collaboration between individuals, companies, customers and brands, in working side-by-side with our clients in partnership, undertaking new adventures and digital journeys together.
- #7 Our global network is active in 30 markets around the world and is made up of over 2,000 talented individuals. Our headquarters in London and we have four other global hubs in Paris, Boston, Sao Paulo and Shanghai. Each hubs provides direct access to world-class strategy, creativity, technology in key regions through one door, allowing us to establish bespoke systems and teams based around your nees. We believe our approach is truly unique, and we combine these skills on a scale unprecedented around the world.
- #8 We do what we do because technology has changed every aspect of marketing and communications - everything today is to some degree digital, social and mobile. To exclude these elements from any communication program would be like leaving out the water when baking bread. in fact these elements are becoming THE main ingredients to many modern communication initiatives.
- #9 The need to act ‘Like Never Before’ is driven by our four key beliefs that we see transforming the marketing and communications industries:
- #10 We believe that the days of 360 degree integration, with their campaigns of ‘matching luggage’ are behind us; whilst a its not enough that every part of every campaign just looks the same. A clear look and feel is often important, but its no substitute for an original view of the world. Instead we need to increasingly think of how we can optimise a brands continuous activity over 365 days. Few advertisers have the luxury of being ‘on-air’ every day of the year, so our task is to create programs of activity that allow the customer to engage at a time of their choosing. This requires continuous listening and continuous iterations and approaches to planning and how content is programmed. [YOU CAN INSERT YOUR OWN CASE STUDY IN HERE FOR YOUR MARKET]
- #11 We believe in creating time, not just buying time. We believe in planning for and creating situations that people will actively choose to spend time with us, where ideas can propagate actively and freely over the full extent of bought, owned and earned media. We believe in sustaining ideas that are born to live, not born to die. [YOU CAN INSERT YOUR OWN CASE STUDY IN HERE FOR YOUR MARKET]
- #12 We believe that whilst ‘big ideas’ made sense in a broadcast world, when media was scarce and controlled, in today’s fragmented and increasingly social world only ‘irresistible ideas’ will do. Irresistible ideas demand a response, they invite a next step, and hopefully take on a life of their own, becoming self-financing and self-perpetuating, they are more likely to get picked up and passed on, they make it inevitable that fans will choose to get involved. We believe that ideas which are remarkable, that get talked about, that are irresistible, are THE most powerful tools at our disposal to change behaviour, culture and business. [YOU CAN INSERT YOUR OWN CASE STUDY IN HERE FOR YOUR MARKET]
- #13 We believe that whilst creative and data were in the past not easy bed-fellows, today they’re inseparable. Data must be at the core of all that we do. Data provides us with unparalleled strategic knowledge and understanding, informed by intelligence, captured through obsessive observation and structured through creative analysis; data ensures we’re placed to intimately know the customer better than anyone else. Even whilst we’re swamped with data at every level, rather than become a commodity, we have the insights to make data, intuitive, useful and effective. Data is the raw material that allows us to create successful, effective, category defining work. We see data as an instrument of change, an enabler of progress and competitive advantage. [YOU CAN INSERT YOUR OWN CASE STUDY IN HERE FOR YOUR MARKET]
- #14 We create ideas and manage programs of communications which combine; creative crafts, strategy and planning, technology strategy and development, data and measurement tracking and reporting. Together these skills encompass the fullest range of needs for modern communications thinking and creation. Our approach and team structure allow us to apply our thinking to both short term campaigns and to emerging space of longer term communication programs and services.
- #15 You’ve heard us talk about how to we see the world through the lens of bought, owned and earned media. It’s important to realise that you can in fact find examples of bought, owned and earned within digital media, as much as in traditional media and even within the new realm of social media. BOUGHT MEDIA: Every type of media that you pay money directly to secure, from TV spots, posters to online advertising, search marketing and ads on Facebook or YouTube. OWNED MEDIA: This covers everything from your own web or mobile site, to your social media presence, apps you might create all the way to your high-street stores or own brand magazines. Think of the broadest possible definition here. EARNED MEDIA: This as an old PR term and its still valid for all form of PR (both on and offline) today, as well as influencer marketing, as well as viral marketing or a the broad field of user-generated or co-created content and can be extended to include all sorts of comments, blog posts and fan pages. No one agency can create and manage all of this, but what we believe is absolutely critical is that we understand how all of this fits together. How to better connect and manage interactions across all forms of media, and how best to work together, sometimes leading, sometimes collaborating with other agencies, partners and of course clients in order for this to happen to best advantage Digital touches nearly every element of a consumer journey we have to understand and define the roles for communication across that journey.
- #16 The old rules still apply and everything we have shown you - our approach, our skill set, our vision - ensures that we are focused on creating work that generates emotion, that ensures your brand get’s talked about and we can wrap all of this up by ensuring we create action; a purchase, an enquiry, an interaction, a message, a moment of time. Ultimately, whatever we’re tasked with doing, our focus is about creating real value for your business.
- #17 This environment throws up more complexity - more channels, more ways to identify consumers and more ways to make transactions. Having all of these choices can make it even harder to know how and when to act. What you choose not to do can often have as much impact as what you do choose to do. We can help you join the dots with our understanding of all media. We can help you make the right choices. Hopefully you’ll now have had a good insight into what drives us as an agency, what we believe in and most importantly what we might be able to do for you. To bring people together with your brand, like never before.
- #18 Let’s go through a few examples of our work in more detail that we think you’ll be interested in, are relevant for your business and show how we’ve brought people together with our clients brands, like never before.
- #21 Let’s go through a few examples of our work in more detail that we think you’ll be interested in, are relevant for your business and show how we’ve brought people together with our clients brands, like never before.
- #22 [Add in your own case studies here] You can use a number of combinations for these case study pages including full page images, text bullets and 2 or 3 column layouts for long-hand presentations.
- #23 Isobar We bring people and brands together, like never before. Thanks very much! Don’t forget to leave your contact details to get back in touch.
- #24 Let’s go through a few examples of our work in more detail that we think you’ll be interested in, are relevant for your business and show how we’ve brought people together with our clients brands, like never before.
- #25 EXTRA SLIDE Our Vision, to bring people and brands together like never before is made possible through the unique way we combine our skills from creative, planning and technology, all underpinned by a strong culture of measurement. We create ideas that are born to live, not born to die. That are open to collaboration and co-creation. We create ideas that are irresistible not just big, that people want to believe in and be part of. We mix traditional planning skills with the strategies and tactics required for our ideas to propagate and be passed on, to create time not just rely on buying time, to exploit the full extent of bought, owned and earned media. Our use and understanding of technology allows us to create on-demand interaction, to be responsive and actively driven by data.
- #26 EXTRA SLIDE An overview of the individual disciplines and services that we offer
- #28 EXTRA SLIDE Aegis Media is made up of five global networks, each with their view on how to transform how brands are built, but each built upon a common chasis of digital, media, consumer and data understanding.