IT consulting focuses on advising businesses on how to use IT to meet objectives. IT consultancies implement, deploy, and administer IT systems for businesses. The IT consulting industry can be viewed as consisting of professional services firms, staffing firms, and independent consultants. With increased technology adoption, global spending on IT services has outpaced world GDP growth since 2004. India's IT services industry is export-dependent, with over 3/4 of revenue coming from exports. India is the most favored offshore location for IT services.
Focuses on using IT for business objectives. Describes three-tier IT consulting system: Professional services, Staffing firms, and Independent consultants.
IT services spending growth outpacing World GDP growth from 2004-2007. CAGR for IT services at 5.8% compared to World GDP at 4.3%.
Indian IT industry relies heavily on exports for revenue. Domestic market is in nascent stage with growth from FY03 to FY11E showing significant CAGR of 31.6%.
India ranked top for offshore IT services due to cost competitiveness and skilled talent pool. Source: A.T. Kearney.
Discussion on market size and competitive landscape. Mentions five forces analysis and market shares.
Valuation of IT consulting services through revenues from various aspects. Introduces 7 P’s of marketing mix in IT.
Highlights critical IT consulting services: Strategy, Governance, Architecture, Risk Management, etc.
Pricing based on whether consulting is Onshore or Offshore.
Classification of services into Onshore and Offshore based on location and outsourcing.
Companies exploring Internet to boost service and product delivery efficiency.
Benefits from consulting services on architecture and system strategy. Indian firms improving quality globally.
Segmentation of IT services into Outsourced services and Captive Units.
Insights from SITE experts on value-driven IT approaches and user engagement.
Describes a 5-step method for formulating corporate business strategies with client collaboration.
Wide range of services including website development, software, technology support, and strategy formulation.
Credits presentation to Lalit Pandey, MBA, Batch 2007-09.
It is afield that focuses on advising businesses on how best to use information technology to meet their business objectives. IT consultancies implement, deploy, and administer IT systems on businesses' behalf. IT consulting industry can be viewed as a three-tier system: Professional services firms Staffing firms Independent consultants
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(Source: IMF, NASSCOM)With an increase in adoption of technology by businesses and individuals, spending on IT services (excluding BPO, hardware and software) has outpaced the growth in World’s GDP in past. (In USD Bn) 2004 2005 2006 2007 CAGR(2004-07) World GDP 58,051.1 61,300.0 64,242.4 67,711.5 4.3% Worldwide IT services 418 441 467 467 5.8% As % of World GDP 0.72% 0.72% 0.73% 0.73%
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Size of IndianIT services industry (Source: NASSCOM, CRIS INFAC) Ф The domestic IT market is at a nascent stage (compared with the global IT industry), as most users in India are in the initial stages of IT development. Hence, Indian IT service industry is dependent on export for more than 3/4th of its total revenue. (USD in Bn) Exports Domestic Total CAGR % FY03 5.5 2.4 7.9 FY07 18.1 5.6 23.7 31.6% FY11E 40 10 50 20.5%
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Ф Indiais the most favored offshore location for IT Services (Source: - AT Kearny Global Services Location Index 2007). The same is evident from the increase in dominance of India in total offshorable IT services market. Ф Dominance of India in offshore market is because of financial attractiveness (i.e. cost competitiveness) as well as availability of abundant suitable talent pool. (Source: NASSCOM)
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Detailed information isincluded on market size, measured by value and/or volume. Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape. Market shares are covered by manufacturer and/or brand.
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Product Price PlacePromotion Physical Evidence Process People The IT consulting and other services market is valued as the revenues accrued from provision of information technology and systems integration services, information technology consulting, and information management services. The 7 P’s which is covered under the marketing mix of IT consulting services are:
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IT Strategy andGovernance Architecture and Technology IT Process and Service Management Master Data Management Infrastructure Services Quality Assurance and Testing Performance Engineering Solutions Information Risk Management
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Pricing can bedone according to the Onshore or Offshore or both proposals, the consulting firms may get.
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Considering the locationfrom where service is provided, the market can be classified into ‘Onshore’ services and ‘Off-shore’ services. Off-shore’ services are those services which are outsourced outside the home country. Offshore locations leverage their strength in availability of skilled talent at relatively lower cost to provide cost effective services.
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Companies continue toexplore ways in which the Internet can help improve the efficiencies and effectiveness of their service and product delivery.
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Helps in fulfillingthe need of the technical architecture for the organization’s system strategy. With a software development specialist advice can be a real benefit for the activities of your company and a business model that can help in improving the system. In the past few years, Indian IT consulting companies have equipped themselves to provide high quality services for a variety of clients settled all over the world.
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IT Services marketcan be segmented based on execution responsibility into ‘Outsourced services’ and ‘Captive Units’ (in-house). Independent service providers provide ‘Outsourced services’, undertaking delivery responsibility for a price.
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Strategic IT Effectiveness(SITE) experts. Experienced professionals with bold, value-creating approaches to IT. User Groups Discussion Forums Company Blogs Research Labs Customer Advocate Progra m
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Done by Strategyformulation. Working with the clients to formulate a corporate business strategy following a 5-step method. 5-step method Defining the goals Identifying the scope Formulating an aggressive strategy Keeping provisions for internal arrangements, and Operations
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Website Designing Website Development Software Development Flash Scripting & Gaming Online Promotions Product Development IT Strategy Formulation Technology Support and Dev elopment Product Management Internet Marketing Technology Consulting Product Testing