IT Leadership Branding

IT Leadership Branding

• 1.
  Building Your Leadership JeffreyHurley Photo Credit: Ganzer, Rupert. "Brand." Flickr. Yahoo!, 17 Feb. 2011. Web. 18 Feb. 2015.
• 2.
  Personal Development andCareer Management • Make brand definition part of your personal development plan • Use the social media tools available to you • Contribute to the conversation • Help others and build a reputation
• 3.
  Join Toastmasters International •One of the best personal development organizations • Provides a safe environment to learn at your own pace • Learn to speak quickly on your feet • Learn to speak to large and small groups • Learn to lead • Learn leadership
• 4.
  A Paradigm Shift •Building your brand requires a shift in your thinking • Building your brand will require getting out of your comfort zone
• 5.
  So Many OptionsSo Little Time • LinkedIn • Tumblr • Google+ • Facebook • Pinterest • Instagram • Twitter • And so on….
• 6.
  What Should YouDo • Be the real you • Be consistent • Showcase what you can do • Build relationships • Keep up to date • Be a service, a giver 20:1 Ratio • Don’t count your followers • Proactively call out your brand (when you meet people, get interviewed, do a guest post, etc.) • Have a next step in mind so that people can engage
• 7.
  Michael Hyatt’s TenReasons Every Leader Should Have a Blog • To improve your communication skills. • To create a repository for your best thinking. • To provide thought leadership to your industry. • To raise your organization’s visibility. • To share your organization’s vision. • To network with people who can help you. • To build trust with prospective customers. • To build authority in your niche. • To gather feedback from your constituents. • To mentor the next generation of leaders Hyatt, Michael. "#093: 10 Reasons Every Leader Needs a Blog [Podcast]." Michael Hyatt. Michael Hyatt, n.d. Web. 22 Dec. 2014.
• 8.
  Why a Podcast •Develop expertise in your industry • Demonstrates consistency and reliability • Easy for the audience to consume • A tool for recruiting • Global audience • Low cost barrier to entry • Increase your personal and professional network Jackson, David. "David Jackson – Podcast Consultant and Coach – 20 Reasons Why You Should Start Podcasting in 2013." David Jackson Podcast Consultant and Coach. David Jackson, 2013. Web. 22 Dec. 2014.
• 9.
  Why Audio overVideo • Lower cost of entry • Less work on editing • Video requires the consumer to watch a screen limiting viewing option • Requires more than just turning the camera on and speaking into it
• 10.
  The Experts Say •Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon • “Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi- permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” – Tim Ferriss, Author of the 4-Hour Work Week • “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson, CEO Virgin • “Life isn’t about finding yourself. Life is about creating yourself.” – George Bernhard Shaw, Author • “Too many people over value what they are not and undervalue what they are.” – Malcolm Forbes, Publisher • “Be Yourself, Everyone Else is Already Taken”. – Oscar Wilde, Author and Playwright
• 11.
  • Start workingon your brand today • Contribute to the conversation • Select the social media platforms most relevant to you and participate • Help answer questions Become An Expert
• 12.
  End Notes • Backgroundphoto: Ganzer, Rupert. "Brand." Flickr. Yahoo!, 17 Feb. 2011. Web. 18 Feb. 2015. • Ten reasons every leader should have a blog, Michael Hyatt: http://michaelhyatt.com/093-10-reasons- every-leader-needs-a-blog-podcast.html • The First Step to Building Your Personal Brand, Megan Marrs • 20 Reasons Why you should start podcasting in 2013: http://davidjackson.org/2012/12/10-reasons-why- you-should-start-podcasting-in-2013/ • Reinventing Work, the Brand You 50 by: Tom Peters: http://www.slideshare.net/JoshYams/the-brand-you- 50-tom-peters • The BrandYou50 cheat sheet: https://docs.google.com/document/d/1iw- 9PJzSkLTtuVawrahswykhLvASsLR_3T0Z3JDv_nI/edit • Dp Good Guide, Branding yourself for personal and career success: http://blog.lib.umn.edu/vegax004/myblog/branding_yourself_for_personal_and_career_success_pdf.pdf • Personal Branding Examples: http://www.navidmoazzez.com/personal-branding-examples/ • Personal Branding Tips: http://www.navidmoazzez.com/personal-branding-tips/ • 7 examples of kick-ass personal branding: http://socialmouths.com/blog/2010/05/17/7-examples-of-kick- ass-personal-branding/ • Top 10 Personal Branding Quotes from People Who Made It: http://jorgensundberg.net/top-10-personal- branding-quotes-those-who-made-it/ • 6 website ideas for your personal brad: http://theonramp.com/marketing/6-website-ideas-for-your- personal-brand/ • The top 10 secrets to mastering your personal brand: http://www.reliableplant.com/Read/13342/top-10- secrets-to-mastering-your-personal-br