Little Data, Big Decisions: The Path to Data Enlightenment Keynote - San Francisco

Little Data, Big Decisions: The Path to Data Enlightenment Keynote - San Francisco

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  #RPWTSydney • London• São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
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  #RPWT#RPWT Scott Roth Return Path ChiefMarketing Officer @rothscott
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  #RPWT#RPWT Sao Paulo October 14,2015 London October 13, 2015 Paris November 5, 2015 Sydney October 8, 2015 Los Angeles November 5, 2015 San Francisco November 3, 2015 New York October 29, 2015 Chicago October 27, 2015
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  #RPWT#RPWT Little Data, BigDecisions: The Path to Data Enlightenment Keynote 3:30 - 4:00 Using Return Path Data to Promote Your Brand: Marketing/Research Breakout Session 4:45 - 5:30 Speakers: Ash Valeski, Sr. Product Manager, Return Path 4:00 - 4:45 Real Data, Real Results: Customer Showcase & Panel Discussion 4:45 - 5:30 Using Return Path Data to Protect Your Brand: Security Breakout Session 5:30 Networking and cocktails Please join us as we wrap up the day! Casey Swanton, Director Response Consulting, Return Path Scott Roth, Chief Marketing Officer, Return Path
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  #RPWT We are aglobal data solutions provider that helps the world’s leading companies promote and protect their brand. 2,500+ Clients 100+ ESP & ISP Partners 500 Employees 12 Global Offices
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  #RPWT The inbox knowsa lot about consumer behavior
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  #RPWT Today’s Consumer WHO DO YOU TRUST?WHODO YOU TRUST? WHO DO YOU TRUST?
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  #RPWT#RPWT Today’s Marketer How doyou build stronger, safer connections with your customers? Today’s Security Professional
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  #RPWT#RPWT The Path toData Enlightenment Today Awareness Clarity Connection
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  #RPWT#RPWT Promote Your Brand Awareness Understandingwhat happens after you hit send 1 OUT OF 5 commercial emails fail to reach the inbox Clarity Determining the root cause of problems and opportunities for consumer engagement Engaged subscribers can tolerate up to 5 MESSAGES PER WEEK Connection Deriving unique insights from data and delivering amazing customer experiences Optimizing send time for each subscriber can INCREASE READ RATE BY +25%
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  #RPWT#RPWT
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  #RPWT#RPWT Protect Your Brand Connection Proactivelyblocking threats before they reach your customers Customers are 42% LESS LIKELY to interact with your brand after being phished Awareness Gaining visibility into vulnerabilities your brand and customers face Average consumers can only SPOT 1 IN 4 FRAUDULENT EMAILS Clarity Understanding the extent and methods through which fraud is happening Over 40 days, 40 top brands saw 750,000+ FRAUDULENT EMAILS spoofing their brand
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  #RPWT#RPWT
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  #RPWT We have unpresentedvisibility into the inboxWe have unprecedented visibility into the inbox
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  #RPWT We have unprecedentedvisibility into the inbox PROVIDER NETWORK Data Examples: Mail logs, spam traps, complaints, deliverability stats, IP authentication, SPF/DKIM/DMARC records 70 Providers 2.5B Inboxes with CONSUMER & DEVELOPER NETWORK and 2M+ Consumers eCommerce receipts from over 5,000 Retailers Data Examples: Message arrived, message read, message deleted, subject line, creative, purchase receipts, travel notifications
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  #RPWT •  One ofthe most comprehensive sources of data from the email ecosystem •  Consists of inputs from more than 70 mailbox and security providers representing 2.5 billion email accounts •  Offers in-depth behavioral insights from the inboxes of more than 2 million individual consumers #RPWT
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  Reach the RightInbox: Reach the maximum number of consumers by avoiding costly delivery and reputation problems With the Right Message: Build relationships and trust with consumers through the right strategy, creative, content, and subject lines At the Right Time: Better engage with consumers by controlling the timing and frequency of communications #RPWT
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  Email Governance: Minimizethe time and effort required to implement authentication across your legitimate email channels Advanced Threat Detection: Real- time detection of spoofing and phishing attacks targeting your brand Managed Services: Additional insights and proactive fraud blocking in partnerships with ISP’s and takedown vendors #RPWT
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  Behavioral Insights: Consumer preferencesand purchase behavior from millions of real email users Purchase Insights: SKU-level purchase data from over 5,000 global retailers Travel Insights: Bookings data for airlines, hotels, and ground transportation (Uber, Lyft, etc) #RPWT
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  Sydney • London• São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris