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![In all my years of working in technology, I
recall no other time with such a great
scale and rapidity to change…… And
there is great opportunity to get ahead of
the game. Directors shouldn’t leave
innovation to chance […] It needs to be
supported by proper processes and
organisational structures to truly work.
“
“
David Thodey AO, FAICD
Chairman, CSIRO](https://image.slidesharecdn.com/innovation-for-cowards-james-sugrue-small-171109225526/85/James-Sugrue-s-AFK-presentation-at-Mumbrella360-Asia-3-320.jpg)
![In all my years of working in technology, I
recall no other time with such a great
scale and rapidity to change…… And
there is great opportunity to get ahead of
the game. Directors shouldn’t leave
innovation to chance […] It needs to be
supported by proper processes and
organisational structures to truly work.
“
“
David Thodey AO, FAICD
Chairman, CSIRO](https://image.slidesharecdn.com/innovation-for-cowards-james-sugrue-small-171109225526/75/James-Sugrue-s-AFK-presentation-at-Mumbrella360-Asia-3-2048.jpg)
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- 1. INNOVATION FOR COWARDS Howto ride on the coattails of technology.
- 3. In all myyears of working in technology, I recall no other time with such a great scale and rapidity to change…… And there is great opportunity to get ahead of the game. Directors shouldn’t leave innovation to chance […] It needs to be supported by proper processes and organisational structures to truly work. “ “ David Thodey AO, FAICD Chairman, CSIRO
- 4. Great new ideasthat are turned into hard cash “ “
- 5. The Innovation Radar KelloggSchool of Management
- 6. Virtual Reality Augmented Reality GestureControl Cryptocurrency Gamification *
- 7. How do weride the disruptive waves at AFK? Find emerging technologies on the ‘slopes of enlightenment’ on the hype cycle Build prototypes for these technologies but deliberately push boundaries Ensure we gain as much learnings as possible - becoming 'experts' of the emerging technology
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- 10. Touch Technology MarketForecast 2016 (f) 2018(f) 0 10 20 30 40 2006 2008 2010 2012 2014 2016 2018 2020 2020(f) RevenueBillions The touch-module market forecast calls for rapid advances through at least 2020. Source: Touch Display Research, Inc., 2014.
- 11. Haus of Balloons InternalAFK project https://www.youtube.com/watch?v=zPOJqlQJ94M
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- 14. Myths & LegendsVR Internal VR experience https://www.youtube.com/watch?v=b86r8bebsv4
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- 21. $5.7B E U RO P E $24.7B A S I A $6.9B N O R T H A M E R I C A $2.4B L A T I N A M E R I C A $0.8B R E S T O F T H E W O R L D
- 22. OVER $40B G LO B A L
- 23. GABE LEYDON CEO, MachineZone https://www.youtube.com/watch?v=oXBqzpExvrk
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- 25. RAINBOW REEF AFK INTERNALPROJECT https://www.youtube.com/watch?v=kEt4yJCHv2Q
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- 28. Don’t know howto do something? Don’t try to.01. Does your company courier its own packages? Generate its own electricity? Thought not. You may find you need a partner for innovation, just as you partner with many other firms in other areas.
- 29. There is noright size for innovation.02. When most people think of innovation they think of startups. App makers, or fintech. We forget that big companies such as Procter and Gamble, 3M, and IBM have managed to stay on top for decades. And they’ve done that by innovating.
- 30. Break norms andbe first movers on tech03. Procter & Gamble's tech leadership helped propel their product disposable diapers into the US market using a learning based preemption to help invest in low priced European fiber, which helped keep costs down and allowed for selling the diapers profitably at a cheaper price.
- 31. Embrace change nomatter how uncomfortable - look for short term gaps04. Uber saw a gap in food service and leveraged existing strengths to close it with streamlined delivery options. Its short term Uber Eats program gave it an edge every other company overlooked.
- 32. Change the cultureto incorporate an innovative mindset05. Lots of examples here but my favourite is "Empower champions to push back against bouncers". Big businesses have large employee bases with clear reporting lines. Brett Bishop, a Managing Design Strategist for Capital One, explained how he beat the system. "We went to people who were too busy to pay attention. We got our quick wins while no one was paying attention, then had the proof point to do more".
- 33. Never Fail tofail06. "Google is known for YouTube, not Google Video Player. The thing is people remember your hits more then your misses. It's ok to fail as long as you learn from your mistakes and correct them fast. Knowing that it's ok to fail can free you up to take risks. And the tech industry is so dynamic that the moment you stop taking risks is the moment you get left behind". Susan Wojcicki, CEO YouTube
- 34. Don't worry be Crappy.07. GuyKawasaki Better to ship 75% of the right solution to the market then waiting till you have 90% complete and miss the opportunity.
- 35. Polarise People08. Most companieswant to appeal to all demographics, but this guarantees mediocracy. Make segments of people happy. Piss people off, great things polarise people.
- 36. Dip a Toe09. Afraidof wasting money? Don’t spend much. Just dip a toe in the water. Then you’ll feel a lot more confident if you do need to make a big investment decision, further down the line. That’s what R&D is for.
- 37. Hit your Passions10. It’soften harder to get innovative projects moving, because you don’t have the processes in place to make them happen. So try innovating in a part of your business that’s a particular passion area. That way, it’s much more likely to see the light of day... magic may happen… plus you’ll enjoy it!
- 38. DIGITAL • MEDIA• EXPLORATION