Jay z – ’99 problems’
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- The music video for Jay-Z's song "99 Problems" depicts stereotypical gangster and urban imagery including scruffy outfits, gangs, police, violence, and a run-down neighborhood. - The visuals in the video literally illustrate and synchronize with the lyrics of the song, telling a story about Jay-Z getting pulled over by police and the 99 problems associated with the gangster lifestyle. - Camera movements and cuts are fast-paced and sync with the dense beat and bass of the song, making it difficult to take in all the details on the first view.
Jay z – ’99 problems’
- 1. Jay-Z – ’99 Problems’http://www.youtube.com/watch?v=WwoM5fLITfk
- 2. Genre characteristics- Hip hop-Outfits (Scruffy 'Gangsta' look)-Gangs-Police-Fighting-Half naked women (Prostitute lookalikes)-Street dance-Violence-Urban setting (Brooklyn, NY. Run-down neighbourhood)-Stereotypical (White Police officer, a white man in a suit, black people are in jail/on the streets)-Shooting at the end, reflects image of gangster cool.
- 3. Lyrics and visuals-The song is about being a gangster life style. The video images illustrate this.-Synchronous relationship through the song, images reflect the lyrics sometimes specially/literally e.g 'God' - image of crucifix, 'Bitch' - women/dogs. etc.- Story about getting pulled over by police is literally illustrated through the visuals show some of the 99 problems.- 'From the hood' Jay-Z pulls hood down.
- 4. Music and visuals-Camera movements are Jerky and constant which matches the rise and fall of the beat.-Cuts are in sync with the bass, especially at the beginning.-Lots of cuts and many different images make it hard to see everything on first view, similar to the song, which is also dense with themes imagery narratives.
- 5. Demands of the record label-Lots of low angles and close up shots of Jay Z makes him appear powerful desirable image to promote within the hip-hop industry.-Fewer shots of him than you might expect - seems like he is being modest or that he's the top do/elusive on the streets. Also, reflects fact that he is a well established artist and doesn't need his face all over the video.
- 6. Notions of looking/voyeurism-Looking at the police in the wing mirror -Various shots of women which are very sexualised-Looking through bars into the prison-Video of Jay-Z outside subway station-Looking through fingers a lot of the time-X-ray vision shot through the boot of the car.
- 7. Inter textual reference- Jay-Z getting shot at the end can associate with any action movie.