Jeff Bezos founded Amazon in 1994 with a vision to be Earth's most customer-centric company. Amazon started as an online bookstore and has since expanded into many other product categories. Through strategic acquisitions and innovations like the Kindle e-reader and Amazon Web Services, Amazon has disrupted multiple industries and become the largest online retailer in the world. Jeff Bezos prioritizes obsessive customer focus, innovation, and long-term thinking, which have driven Amazon's continued growth and made it one of the most valuable companies in the world.