Uploaded byAlex F. Oliveira
Jim Moran Institute Digital Marketing & Social Media 2021
The document outlines essential strategies for effective marketing, emphasizing the importance of storytelling, audience analysis, and campaign measurement. It highlights the necessity of a strong digital marketing strategy, leveraging social media, and adapting to user behavior trends to enhance website engagement and customer interaction. Key takeaways include creating compelling content, optimizing website performance, and understanding the specific social media platforms suitable for the business.
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Jim Moran Institute Digital Marketing & Social Media 2021
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- 4. How Do You ShopFor Products & Services? How About Your Customers?
- 6. What Kind ofMarketing, Sales or Customer Service Challenges Do You Face?
- 8. Make a CommitmentTo Implement World Class Marketing
- 9. 1. Your Brand. YourStory. 2. Marketing Objectives 3. Analyze Current & Past Campaigns 4. Create Plan/Team & Budget/Time 5. Launch Campaign 6. Measure Success Create a Realistic Digital Marketing Strategy Using a System
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- 40. Is Creativity a ChallengeFor You?
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- 46. 1. Create aCompelling Story 2. Be Clear On Your Objectives 3. Understand Your Customers 4. Decide Where To Promote 5. Create an Irresistible Offer 6. Learn What Tools To Use 7. Optimize Website/LP 8. Create Useful Content 9. Decide Your Budget/Time/Team 10. Measure Your Results Key Takeaways
- 49. Part II: Leveraging the Internetand Social Media
- 50. “Google’s latest researchshows that the chance of a bounce increases 32% when the page load time goes from 1s to 3s. 1s to 5s increases the chance to 90% and if your site takes up to 10s to load, the chance of a bounce increases to 123%.”
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- 56. Why People Why People StopUsing Social Media Social Media Fake News & Information Hate Groups Toxic Politics Privacy Concerns Poor Results Lack of Attribution
- 57. It depends onthe following: Are you B2B, B2C or D2C? What Industry or Vertical are you in? How Compliant is your industry? Where do your current customers go? Are your competitors dominant? What Social Media Platforms Should My Business Be On?
- 60. Set up KPI’sand analyze regularly for success. 01. METRICS Great tool for storytelling with motion and sound. 04. STORIES Create a community and engage with your fans. 03. GROUPS To succeed on Social you’ll need to run ads. 02. ADS & LEADS Video will help you grow your audience. 05. VIDEO
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- 68. Parents of kids5-13 years old
- 69. Parents of allkids
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- 79. Did you know? Thereare over 1.8 billion Facebook Group.
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- 82. The Youtube Stories feature iscurrently in beta and available to all eligible channels with over 10,000 subscribers.
- 83. Pinterest has begun testinga new version of stories, called Story Pins, with US creators
- 84. 05. Videos • How-ToVideos • Product Videos • User-Generated Testimonial Video • Customer Testimonial Videos • Live Video
- 86. 02 01 STRATEG Y 02 02 CREATE 02 04MEASUR E 02 03 DISTRIBU TE How To Create a Plan For Success On Social Media