Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
SEO for Mythbusters
Ruth Cheesley – Virya Technologies
HELLO!
WELCOME, MYTHBUSTERS!
WHAT IS SEO?
VISIBILITY, AUTHORITY, RELEVANCE
ā€œSCIENTIFICā€ GUESS-WORK!
Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 1
The top three listings get the highest
click-through rates
THE ULTIMATE CHALLENGE
WHAT ABOUT VISIBILITY?
RELEVANCE AND AUTHORITY
ā€œSOCIAL PROOFā€
Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 2
The most important aspect of SEO is
link building – having as many links
to and from your site as possible
MYTH 2 – LINK BUILDING
TRUST & CITATION FLOW
ā€œNATURALā€ LINK BUILDING PROFILES
HELLO PENGUIN!
Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 3
If my site has a large number of
articles, it's going to rank well
IS ALL CONTENT ā€œGOODā€?
QUALITY OVER QUANTITY
HELLO PANDA!
THE MIDDLE WAY!
STAND OUT FROM THE CROWD
Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 4
Social media isn't about SEO
A MYTH WITHIN A MYTH!
GOOGLE+ IS A WEBSITE
Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley
Myth 5
Do not learn Black Hat SEO
LEARN FROM IT
KNOW YOUR ENEMY
Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley

Joomla!Day Switzerland 2013 - Ruth Cheesley - SEO for Mythbusters