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Joyce Banda News: The Beauty Of Fashion
The document explores the evolution and significance of fashion, detailing its origins, psychological needs, and social impacts. It highlights key historical milestones from traditional clothing to modern trends across different decades, emphasizing the influence of iconic designers, cultural shifts, and the globalization of fashion. It also discusses the fashion cycle, terminology, and the intricate process of designing fashion collections.
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Joyce Banda News: The Beauty Of Fashion
- 1. The beauty of Fashion The what,why, who, where and when of fashion. Javed Mohammed [email protected] A K2Vista Production
- 2. What is fashion? It’swhat designers create for a select population which later becomes a trend.
- 3. Why People Wear Clothes? •Traditionally clothes primarily worn for protection from the environment, for privacy and to enhance beauty.
- 4. Why People Wear Clothes? Why Clothing? PhysicalNeeds •Protection •safety Psychological Needs •Identity •Adornment •Cultural identity Social Needs •Affiliation/ fitting in •standards
- 5. Good fashion= Good design Acombination of: • Line • Shape • Color • Texture • Pattern
- 6. Cycle of fashionlasted decades • In early traditional cultures, styling of clothes did not change or if it changed stayed for a long period.
- 7. Travel changed this •From Baghdad to Moorish Spain; Turkey to Middle East and Central Asia.
- 8. Paris: Where fashion began •Paris, France from 1600s became center of fashion, where French royalty and affluent used designers to outfit them.
- 9. Haute culture • Startedafter the French Revolution (1789), haute couture design firms grew. French for “Fine Tailoring” High- fashion, individually designed, original, handmade garments for the elite, $2K-$40K.
- 10. A little history 1900s-1950s •US magazine Vogue in 1909 helped spread the word in fashion • Manufactured fabrics, included nylon and rayon • Looser fitting, functional clothes, especially for workforce • Long hair, Long hemlines, corsets, hats
- 11. 1920s and chanel •Chanel liberated women from "corseted silhouette" and popularized the acceptance of a sportive, casual chic as the feminine standard.
- 12. chanel • Her influence wentbeyond clothing into jewelry, handbags, and Chanel No. 5 fragrance.
- 13. Women’s liberation • Shorterhair, disbandoned Victorian era clothes • Shorter skirts • Nylon (cheaper hosiery) • Corsets abandoned • Alternating long hem lines, narrow shoulders and tightly fitted bodices with long, full, or narrow skirts.
- 14. 1960’s • Hippie style– liberal fashion with influence from the east, using bright colors, peasant embroidery, cheesecloth, and safari jackets.
- 15. 60’s continued • Clothescame in brighter colors • In 1966, Mary Quant came up with the idea of the miniskirt • Pants become commonplace for women • The mod and hippie subcultures emerged • Twiggy become a fashion icon
- 16. 1970’s • Influence ofdisco, punk, and feminist movement included: torn clothing, pant suits for women, and influence of white, neon and after-glow.
- 17. 1980’s • Business casualwith the power look and health conscious. High price not linked to high fashion and more use of easy to care synthetic fibers. Rebellious, colorful, and crazy.
- 18. 1990’s • In USdress-down leads the way to informality, comfort and athletic look override business attire. Grunge – a style started by youth culture. Messy, uncombed, not too much effort.
- 19. 2000’s • Free-spirited: Bohemian Chicand Hipster - mixed different styles from punk, grunge, hippie, hipsters using large sunglasses, flowing skirts, boots and loose jumpers.
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- 21. Designer Label • Across between couture and mass market eg Donna Karan, Yves St Laurent, Gucci.
- 22. Mass market • Affordableready-to- wear, off-the rack high street fashion while trying to keep the look of Designer or Haute Couture eg Old Navy, Gap, Abercrombie and Fitch, H&M.
- 23. 4 Fashion capitals Chicand stylish Dior ,Chanel, Yves Saint Laurent Casual elegance Valentino, Milan Fair Unorthodox clothes Vivienne Westwood Clean-cut & casual Calvin Klein, Ralph Lauren PARIS MILAN LONDON NEW YORK
- 24. A fashion year •Work a year in advance • 2 seasons: – Spring/Summer (lightweight) – Autumn/Winter (heavier fabrics)
- 25. The brand • Everyfashion hub and then every fashion house has an identity. The collection has to identify with the brand/look and complement each other.
- 26. Theme for Collection •Designer selects theme, color, type of fabric, place, history, event.
- 27. designing for Collection • Designingbuilds of theme and includes number of garments, to be done. From paper pattern to muslin sample, adjustment, accurate pattern, samples in fashion fabric and various colors in 3 month period.
- 28. Fashion show • Pressand buyers get their first look of the collection at the show.
- 29. fad • A fashionwith a sudden burst of popularity or novelty that “catches on.”
- 30. style • Your owndefining form of dress that may or may not incorporate what is the fashion trend.
- 31. classic • Stays in fashionover time.
- 32. design • A specificversion of a style.
- 33. trend • Movement of fashionthrough market and its endurance in popularity.
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- 35. globalization • Democracy, media, growthof middle class, and spread to other fashion centers made fashion available to the masses.
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- 38. Predicting the future •Designers have to predict what will be in style, they look at past trends, what worked and what else is going on in environment to identify trends.
- 39. Please share thiswith your friends All images are from public domain and copyright of respective owners A K2 Vista Project [email protected] Copyright 2012