JR Atkins Social Media And Your Career Search

JR Atkins Social Media And Your Career Search

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  Social Media &Your Career Search Down load this presentation at: www.linkedin.com/in/jratkins85
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  What is SocialMedia 3 Keys to Social Media Is it Mysterious? The Big ones: LI, FB, T, B & V How to Use Social Media ROI Tips for Success Resources
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  Wikipedia definition: Atits most basic, social media is a shift in how people discover, read and share news, information and content (communication) It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
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  Another Communication Channel“ Age Card” goes away Current trend You’re a “Learner” How we buy today
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  Be interesting Contentis King Give to Get
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  The tools arenew, the rest is the same Communication Relationship Building Marketing The Telephone was once new Integrated into our lives Think of something similar Yellow Page
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  LinkedIn FaceBook TwitterBlogging Video
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  LinkedIn Complete yourProfile Invite your Network Add a Photo (It’s about the Relationship) Join Groups Jazz up your Summary Applications Slide Share Events File Share
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  FaceBook Complete You“Info” (like a LinkedIn Profile) Add some pictures, be tasteful Upload a Video List Books you like Slide Share Pages
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  Twitter Research SingleSearch: http://search.twitter.com/ Multiple Streams: www.tweetdeck.com Publish Post from Twitter or phone Follow Listen Multiple Post: www.hootsuite.com
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  Blogging Like Journalwith Comments www.WordPress.com www.blogger.com Link to LinkedIn, FB Mention in Twitter Add to Signature
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  Video www.YouTube.com TaggingCreate your own Build your own YouTube channel http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
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  www.Ping.fm www.Nomee.com Lookfor posting links on Blogs & Websites Link Social Media Sites
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  Listening –Use for research to better understand your customers. Talking – Use to spread messages about your company to a more interactive channel Energizing – Use it to super charge the power of brand enthusiasts’ word of mouth. Supporting – Help your customer’s support each other. Helps when you have support costs and natural affinity for each other. Embracing – Integrating your customers into how your business works and help them design your products.
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  Decide on your goals and intent . Determine the right tools for you. Build your brand’s personality? Content is King! Repurpose. Use key wor ds. Link resources. Build your community .
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  ROI – Returnon Investment What are you counting Follows, Friends, Connections Awareness, Comments, Questions Customer Service Issues Resolved Sales, Gross Revenue, Profit How to Track Log, Excel, Big Chief Tablet Web tools CRM
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  Be authentic. People can spot a fake miles away. Be consistent . Commit the time and resources necessary to do it well. Be courteous . Listen and respond. This is a two or more way conversation.
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  Be patient. It takes time to build a network in person as well as Social media. Be genuine . People can tell if you are to hard selling or self-serving. BE careful . Only say things that are ok for your boss or mother to see.
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  Groundswell byCharlene Li and Josh Bernoff, Forrester Research Twitter Power by Joel Comm Whuffie Power by Tara Hunt Sales 2.0 by Seley & Holloway The New Influencers by Paul Gillin Mashable (Blog on Social Media Trends)
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  Thank you forattending Social Media & Your Career Search Down load this presentation at: www.linkedin.com/in/jratkins85