June 18 bangalore #3 Succeeding on GlobalGiving

How to succeed on GlobalGiving Sign up! Due Diligence Post a project Open Access Challenge Life on GlobalGiving

Click the Non-profits button on our homepage (www.globalgiving.org):

Requirements English (At least occasional) Internet access Non-discriminatory Non-evangelizing Pass due diligence

What is Due Diligence? All organizations listed on our site pass a rigorous process to determine their eligibility. They must: Be making a significant social impact Have a track record for delivering on promises Be eligible for international philanthropic donations Submit documents in English NOT be listed in any terrorist databases

Due Diligence Requirements International organizations need to submit the following documents: Organizational Structure Documents Certifications Financial Documentation Program Materials Employee Names Letter(s) of Reference GlobalGiving Compliance Documents

Typical donors The “soccer mom” Tend to be women 30-40s Coastal Urban Socially & env. conscious Well educated The “young professional” 20-30s International experience Internet savvy

Where does GG traffic come from? >80,000 visitors per month Direct (word of mouth): 40-50% Referral: 30-40% e.g. eBay ads, GirlEffect.org, affiliate program Social media SEO/SEM: 20-30%

Typical user behavior About ¾ are new to GlobalGiving Average time spent on the site: 2-4 minutes (Even when donating!)

How To Write Engaging Project Descriptions 1. Make the project title clear, concise & descriptive Good Title: Restore eyesight to 500 Nepalese villagers Bad Title: Protect the CBB biosphere 2. Tell donors how they can help Three donation options less than $100 Provide a range—You never know! 3. Be the eyes for your potential donors Pictures: Close-up face(s) Choose main photo with care *SPECIFIC *PERSONAL

How To Write Engaging Project Descriptions 4. Have a clear, concise summary of your project Appears on top of page & in search results 5. Ensure your project description is easy to understand Donors: Most important info on GG Clear description of activities & the impact donations will have 6. Set a realistic funding goal Donors respond to smaller goals ($5,000, $7,000, $13,000) If you get fully funded, you can always post another project(s) *SPECIFIC *PERSONAL

Donors’ eyes go here first Minimum donation: $10 Median donation: ~$50 Average donation: $194

How do you attract donors on GlobalGiving? Draw people to your page with your main photo & title Provide a range of specific donation options Focus on the information above-the-fold Give an easy-to-understand project description Submit Project Updates frequently

All new organizations to GlobalGiving must successfully participate in an Open Access Challenge $4,000 50 donors 3-4 weeks *Held every 3 months or so *Prizes for raising the most $/# donors

Why we have them: Learn-by-doing Check for fit Gives you an excuse to contact donors Establishes/strengthens your online network Competition and deadlines motivate giving

Likely donors during an Open Challenge 30% Know you well 50% Know your friends and colleagues, trust their endorsement 10% Motivated by your cause and are asked by someone they hardly know to support you 10% GlobalGiving visitors, random people reached through your social media campaigns

Everyone has different strengths Tell your supporters all the ways they can help Donate Spread the word Host a fundraiser Offer matching funds Feature your project on their blog or social network Provide creative ideas to get donors energized

The “Critical Exposure” Approach Champion Champion Champion Champion Champion Champion Champion Critical Exposure

The “Critical Exposure” Approach “ The GlobalGiving Challenge has been a great way for Critical Exposure to engage and expand our circle of supporters while raising vital funds…” $15,600 from 614 donors $4,000 in prize money from GG

The next Open Access Challenge will be in August

I’m on GG. Now what? Project Updates Post more projects Continue to grow your online network Campaigns, etc.

Project Updates NOT your typical reporting obligation Concise, personal, specific Sent to all of your donors Posted to your project page Required every 3 months

“ Project news” Impact of donations Progress since donation Progress toward goals What makes a good project update? Encourages feedback Pictures! Beneficiary quote A thank you All this engages donors & encourages repeat giving NOT one big ask

A good project update “ The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins. All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes. So thank you all for making this possible.” A donor’s comment: Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids. Problem

Why update? Project updates go directly to donors Opportunity for dialogue with donors Repeat donations Projects receive, on average, up to three times more in donations when they update regularly Increase visibility! Higher placement in search results Opportunity for special funding/challenges GG Tweets some updates to our 12,000+ followers

Browsing results... Results are ranked by popularity among givers and by your use of GG

Improve your search ranking Ranking based on: 40%: Time since your last Project Update 20%: # of donors 20%: $ raised 20%: Closeness to funding goal How can you improve your project ranking? Post project updates Mobilize lots of people to donate. Encourage donors to give even small amounts (i.e. $10, $20) Engage your donors. Maintaining previous donors & reaching out to a larger donor base will allow you to increase your amount raised Use a realistic funding goal

How to build relationships, one donor at a time

Facebook is a good relationship building tool

“ Friend” him and look at his 359 friends for someone whom you already know. Add context to your thank you email.

2010 Campaigns Summer: Matching campaign October: Give More Get More Campaigns with non-monetary prizes Other thematic campaigns $200,000 in matching

Thank you! Go to www.globalgiving.org/open to sign up! Bill Brower Field Program Officer bbrower@globalgiving.org Skype: wsbrower Twitter: GloBILLGiving India mobile: 8017099314 www.slideshare.net/bbrower

Organizational Documentation Shows: management of the organization, financial tracking, methods, board members expectations, the exit strategy if the organization dissolves . Examples: Articles of incorporation Charter Bylaws

Certifications Certificate of incorporation Certification from any state or national government agency

Financial Documentation Budget for current and past fiscal years Sources of income and expenditures: How funds are applied Other funders of your organization Audited financial statements If your finances are not audited, please send one more year of budget information

Personnel and Financial holdings Personnel and Financial holdings List of Staff and Board Members Run against the U.S. Treasury Department's list of "Specially Designated Nationals and Blocked Persons" List of all financial institutions Checked with the Treasury’s database

Program Materials Program Materials (one or more): Annual report Program descriptions and materials Brochures Pamphlets Other public and printed information

Letter of Reference 1 (or more) on their letterhead addressing: The nature and scope of your relationship Any praise, thoughts, or concerns regarding your organization’s approach and strategy, including: Organizational capacity to absorb funds Financial management Organization's code of conduct Strategies for addressing the core social need Compliance with non-discrimination on the basis of race, gender, or religion

GlobalGiving Compliance Policies Signed DD Affidavit Signed GlobalGiving Anti-Terror Certification Signed GlobalGiving Non-Discrimination Policy Disbursement Form

June 18 bangalore #3 Succeeding on GlobalGiving

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