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![Naming Convention Best Practices for Headline Ads
[Product Name] - [Ad Type] - [Identifier]
▸ Product Name
▹ Snugs
▸ Ad Type
▹ Headline
▸ Identifier
▹ Category](https://image.slidesharecdn.com/mdcs21-amazonmarketingserviceshowtoamspartii-170720160952/75/Jungle-Scout-s-Million-Dollar-Case-Study-amazon-marketing-services-how-to-ams-part-ii-26-2048.jpg)
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Jungle Scout's Million Dollar Case Study - amazon marketing services how to (ams part ii)
The document provides information about Amazon Marketing Services (AMS) headline ads. It discusses the types of headline ads, best practices for writing sales copy and headlines, and how to set up and optimize headline ads campaigns. It also demonstrates how to find keywords, create ads, and provides tips on cutting wasted spend and ramping up profitable conversions. The webinar concludes by announcing an upcoming session on inventory management best practices.
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Jungle Scout's Million Dollar Case Study - amazon marketing services how to (ams part ii)
- 1. THE MILLION DOLLARCASE STUDY Session #21: Amazon Marketing Services (AMS Part II) Journey to $1MM July 1th, 2017 100% to
- 2. Amazon Marketing Services(AMS) Last Week (Part I) This Week (Part II) 1. How to get access to AMS 2. AMS Basics 3. How to set up Product Display Ads 1. How to set up Headline Ads 2. Optimization and Advanced Tactics 3. Review the Jungle Snugs ads
- 3. Two Types ofAMS Ads #1 #2 Today's Webinar
- 4. Quick Jungle SnugsUpdate 29 Units Sold Yesterday :-) Original Goal 10 Units/Day
- 5. Jungle Snugs A/BTest Sneak Peak Still Running
- 6. If you’re enjoyingthe MDCS - please help us out! Can we get a little love?
- 7. Don’t get Aheadof Yourself! ▸ This content may overwhelm some of you who aren't to this step yet ▸ If you have not selected and placed an order for your product, stop watching this and go back to Sessions 1->8 ▸ AMS is certainly not mandatory for being successful on Amazon (Jungle Stix have never used AMS)
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- 9. What are headlineads? On Mobile/Tablets they look something like this
- 10. Sales Copy forHeadline Ads (Reminder) This is what Amazon says: To make sure your headline passes review, use the following tips: ● Start with a capital letter ● Don't use multiple punctuation marks or special characters ● Don't include pricing information ● Don't use forceful phrases, all capital letters, or exclamation points. For example, "Don't miss out!" Or, "HURRY! SAVE NOW!!!" ● Don't use unsupported claims. For example, phrases like "best', "top selling" or "healthiest" are unsubstantiated and will not be approved. Brands and products with special formatting exceptions will be considered. Review may take up to 72 hours.
- 11. Approved Headlines ✓ Aluxury towel at an amazing price ✓ The happiest babies use these towels ✓ Looking for a higher quality towel? ✓ Get a luxury towel without spending more ✓ Our towels generate endless baby smiles ✓ A thicker softer towel ✓ Your baby has never felt a softer towel ✓ Your baby deserves a thicker softer towel ✓ Our towels last 4x longer ✓ You need to see this towel ✓ The ultimate baby towel ✓ Are you sure that’s the right towel? ✓ The finest towel ever released ✓ The towel they tried to hide from you ✓ You don't want a thicker towel? ✓ You don't want a higher quality towel? ✓ 60% Thicker ✓ Your baby won't stop smiling ✓ Your baby won't let you take it off ✓ Your baby deserves the nicest towel ✓ A softer thicker and more plush towel
- 12. Rejected Headlines -Reviewed by Amazon ▸ Higher quality at a better price ▹ “The headline or product title is not relevant to the product being advertised.” ▸ Luxury towel at a bargain price ▹ “The Coupon ad has discounts or conditions that are unverifiable on The landing page.” ▸ Get a higher rated towel ▹ “The ad contains references to customer reviews or ratings.” ▸ An amazing value ▹ “The headline or product title is not relevant to the product being advertised.” ▸ Approved by 1001 moms ▹ “The claim made in the ad needs to be substantiated by an independent third-party source.”
- 13. Our top performingheadlines Our (product) is (insert number)x (desired outcome) ● Our cup keeps coffee hot 5x longer ● Our headphones sound is 3x crisper Your/you (target user) will be amazed/blow away/stoked (desired outcome) ● You will be amazed how skinny you look ● Your dad will be blown away with the smoothness of this shaver The (product) (target user) trust ● The sunglasses professional athletes trust ● The gloves more cowboys trust Your/you (target user) won’t be able to put down/stop using (product) ● Your mom won’t be able to put down our fidget spinner
- 14. “ Sales Copy forHeadline Ads What would convince your buyer to purchase your product? ▸ Use the keywords they are searching for ▹ If they’re calling them toddlers, use toddler ▹ If they’re calling them baby, use baby ▸ If they are searching for a specific type of something, have your ad target that ▹ People search organic if they want organic ▹ People search LED if they want LED lights ▸ The more targeted you can make your keyword groups, the better your ads will perform
- 15. Where to findkeywords? Keyword research covered in Session 11 Sponsored products search term report (best)
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- 17. Session 20 GiveawayWinners Huge shout out to Greg Mercer and the Jungle Scout crew: Hi Greg and Jungle Crew, I'm writing to let you know that you may be saving the tiger, and other beautiful creatures of the jungle...and I know how much you love the jungle. By saving the wild cats of our planet's jungles it saves the entire eco-system for all wildlife there. Those jungles, in turn, provide the oxygen we all need to survive; so maybe I should start by saying you saved my life ;-) Here's how you are doing it: Through the amazing tools, like Jungle Scout and the Chrome extensions, Jump Send, and others that I want to use, like Splitly and Fetcher you are providing tools that will make it easier for me to raise funds to protect, and awareness about, the plight of tigers (who have seen a decline in wild populations of 96.8% in just the last 20 years). I've hungrily devoured every podcast, google hangout, or line of text I could find about your products and am up to episode 15 in the #MillionDollarCaseStudy Your excellent content, delivery and guests have made it possible for me to navigate areas of SellerCentral that I didn't even know existed even after watching every one of the Amazon University videos. Carole Baskin (JS T-Shirt Winner)
- 18. Session 20 GiveawayWinners Big Cat Rescue is the leading 501c3 non profit sanctuary in the efforts to end the trade in exotic cats as pets, props and parts. There are only a handful of accredited sanctuaries that rescue lions, tigers and other wild cats; mostly from the pet trade. Those cats end up in the pet trade when they hit 12 weeks of age and are no longer cute and cuddly photo props. We are home to about 70 such cats, but we can't rescue our way out of this crisis. Ending the captive trade is critical to saving the cats in the wild, because the legal (yes, it's actually legal in most places to pay $40 for a USDA exhibitor permit and have a tiger) trade provides a smokescreen for illegal poaching. In the U.S. if someone is caught with tiger teeth, or skins all they have to do is say it was their pet. End of investigation. What sets Big Cat Rescue apart is that we are part of a Big Cat Coalition that is leading the efforts to ban the private possession of big cats via the Big Cat Public Safety Act HR 1818. See BigCatAct.com So, what are YOU doing to protect tigers? You are helping me create another revenue stream, and a way to reach people on Amazon who might not have any idea how dire the situation is for big cats. We have to raise almost 4 million dollars a year to take care of our 70+ cats and fund our efforts in education and advocacy. We've done that for the past 25 years through a combination of donations, visitor revenue and sales from our onsite and online gift shop at BigCatRescue.biz There is no government funding for this work. My goal is to build the Amazon business, using all of your grrrreat (could not help myself) advice. I just had my first shipment from China to FBA initiated and am working on my second. A bit a of hiccup on the second one as Amazon decided that Tiger's Eye bracelets are fine jewelry, so they are requiring a $5000 application fee. I've owned a real estate investment business for 37 years, but I'm 56 and getting too old to deal with tenants and all the ways they can destroy my homes, so I'm excited at the prospects of gradually converting that intensive management business into one that I can run from a laptop in my own beach view jungle hut. Costa Rica is next on my list of places to "fix" when it comes to wildcat issues, and thanks to you and your team, I may get there while I'm still young enough to do it. So again; a huge virtual hug of thanks for helping save the big cats. For the cats, Carole Baskin
- 19. Loredan (JS T-ShirtWinner) Initially I have chosen a product with high demand but I could define and design good improvements. Unfortunately the supplier was not capable to make and incorporate them. Supplier was most difficult until now but I could learn a lot from this “fail” and used to apply the right and quick tactics. I decided to buy JS web app and to identify another product which now is ready to be ship to US. Also I follow your study case and watched all # series. Moreover I implemented most of the strategies and I appreciate a lot your structure of this course and the way of teaching us. Although I am enrolled in a paid course, the information found in this case study helped me a lot and I would say weigh more in my decisions and result than content provided by paid course. True! Thank you Jungle Scout and keep teaching us great and valuable things! The most difficult part of my FBA journey has been to overcome the feeling of uncertainty and doubt in the possibility of succeeding in this business. Thanks to the Million Dollar Case Study I feel more confident and determined to take action as I now have a clearer understanding of the steps needed to launch a private label product on Amazon. I now feel ready to start searching for a product to sell and would love to be able to use the Jungle Scout Web App in order to find the best opportunities available. I am feeling really excited to begin this journey and to learn a lot in the process. What has been the most difficult part of Amazon FBA? (Standard Web App) Session 20 Giveaway Winners Carla Berrera
- 20. Session 21 GIVEAWAY: Win a Web App or a T-Shirt ▸ HOW TO ENTER Use this Link to Enter our Giveaway www.junglescout.com/giveaway The link will also be in the Video Description of the Replay on YouTube and Our Facebook Page ▸ 2 Winners, 1 Prize for Each ! ▹ 1 Month of Standard Web App ▹ 2 Jungle Scout T Shirt’s ▹ Featured on the Website! ▸ Winners selected every week for all of 2017!
- 21. Demo Let’s find somekeywords together!
- 22. Setting up yourHeadline Ads ▸ Group your high converting words in the smallest groups possible ▹ Baby ▹ Toddler ▹ Kids ▹ Newborn ▹ Infant ▹ Girl ▹ Boy ▹ Organic ▹ Beach Towel ▹ Hooded Towel ▹ Bamboo ▹ (Better than) Cotton ▹ Towel & Washcloth Set ▸ Write your sales copy specifically for each group
- 23. Which picture? ▸ Somethings to keep in mind ▹~70% of Amazon traffic now comes from Mobile ▹On mobile views, they only see your main image ▹You can use lifestyle images here, it does not need to be a pure white background ▹At the end of the day, only a split test will know best
- 24. Match Types withAMS ▸ AMS does not correct for: ▹ Plurals (towel, towels) ▹ Stemmings (hood, hooded) ▹ Misspellings (towells)
- 25. BroadCan include wordsbefore, after or in between ExactMust be your exact word(s) PhraseCan include words before or after 25 Match Types with AMS
- 26. Naming Convention BestPractices for Headline Ads [Product Name] - [Ad Type] - [Identifier] ▸ Product Name ▹ Snugs ▸ Ad Type ▹ Headline ▸ Identifier ▹ Category
- 27. Good things toknow ▸ AMS is still very basic and crude ▸ No in depth reporting like sponsored products ▸ Use competitors URL’s to find good words they rank for ▸ No negative keywords
- 28. Demo Let’s create someheadline ads!
- 29. Cut Wasted Spend a.Pause Keywords b. Adjust bids to break even ACoS Ramp Up Profitable Conversions a. If words convert well, try increasing bid to get more impressions b. Make bid types more targeted when possible--Exact Match is ideal Check Search Term Report for New Keywords a. Check back often, it’s the best keyword research How To Optimize your AMS Ads
- 30. “July 26th, 2017 7pET / 4p PT Inventory Management Best Practices If you haven’t already, register at junglescout.com/million Join us next week!