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Junior achievement session 1
The document provides biographies of several successful entrepreneurs including John H. Johnson who created Ebony Magazine, Walt Disney who created Mickey Mouse and Disneyland, Steve Jobs who co-founded Apple Computer, Oprah Winfrey who built a media empire, and the founders of Wigglebutt Inn dog daycare and boarding. It discusses common traits of these entrepreneurs such as starting small with a big idea, passion for their work, and helping others succeed. The purpose is to inspire participants in a Junior Achievement program to come up with their own big business ideas.
Junior achievement session 1
- 1. Good Afternoon, Team! Welcome to Our Nation From Junior Achievement
- 2. Who Am I? •I studied History, Political Science, and French in college • I have worked in – Big businesses – Small businesses – My own business • I have worked in: – New York – Chicago – Boston – Washington, DC – San Francisco – Paris – Naples, Florida
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- 6. We Can Learnfrom Entrepreneurs • John H. Johnson • Grandson of slaves • Born poor in South • Loved learning • High school in Chicago • Editor of school newspaper • U of Chicago on scholarship • Created Ebony Magazine in 1945 – He was only 27 – Today: 1.2 million readers – Johnson Publishing: $388M
- 7. Unbelievable Success He saidof what’s possible in America: ”If it could happen to a Black boy from Arkansas it could happen to anyone".
- 8. Who is thisEntrepreneur? • He started drawing in high school • He drove an ambulance in World War I • He created ads for newspapers & magazines • He did animated cartoons in Kansas City • He started a company called ‘Laugh-o-Gram’
- 9. He Took Careful,Calculated Risks • Moved to Hollywood • Created new character, Mickey Mouse in 1928 • Full-length movie, Snow White and the 7 Dwarfs • TV show • Movies: 101 Dalmatians • Disneyland in California • Disneyworld in Orlando
- 10. Walt Disney HadLots of Big Ideas
- 11. Who is thisPerson? What was the Big Idea? • Adopted • Child of a mechanic • Poor for much of childhood • Super smart • Loved electronics • Loved great design • Started in a garage with a friend
- 12. The Very 1Apple Computer: 1976 st Base Price: $666.00 Started the company with less than $1000!
- 13. The Latest AppleProduct Basic Price for WIFI version: $499
- 14. She Created aBusiness from What She Loved to do • Daughter of a welder and a stay-at-home mom • Started baking cookies as a kid • Opened her cookie shop when she was 20 • Used computers to streamline operations • Expanded around the US and the world Motto: "Good enough never is.”
- 15. What does thename ‘wigglebutt’ make you think of?
- 16. Let’s Get Local:It’s About Dogs • Most of us love dogs • Many of us have dogs at home • Many of us travel • We have to leave of four-legged friend behind • Kennels are good, but not perfect
- 17. Big Idea: A BetterPlace for Dogs to Stay • Began from their own need • Hotel and daycare for dogs • Wigglebutt Inn: 4800 square feet with AC • Boarding dens • Big play areas • Lots of fun for the dogs
- 18. What did thesefolks have in common? • They were entrepreneurs • They started with very small amounts of money • They began with big ideas • They were passionate about what they were doing • They helped many other people succeed
- 19. Our Mission Today: •Come up with a BIG IDEA • Develop a plan for your business product or service • What will it do? • Who will it help? (Who will buy it?) – Your customers • What is the price? • Create an ad – How will your product benefit buyers? – What are special features? – Ask possible customers to take action