Justine dredge empathy map and problem statement and ideation
- 2. “You are expected to know what you want early. That is hard for generalist studies like Economics” “Lots of effort is required to get through the application process, you have to be really committed” “I probably really needed career advice” “You have to get the timing right in so many places as you try and get the right job” “Its interesting to see the differences between those grads who have worked before and those who haven't. If you have you don’t have the romantic view of working life anymore” “No one teachers you how to book a meeting room or send a fax at Uni” “We don’t know how to question the status quo? Or to share what we see as fresh eyes” “I just didn’t want to do Admin anymore – I wanted more autonomy and to be more in control of my career ” “We get a lot from the Grad network. Now I am starting to think about mentors” “I don’t know where I will end up but I feel lucky to be here as its been good to me” Not much personal/personalised support through the process – like Career support, Self actualisation support or mentors “I agree I am addicted to choice and not sure that helps me make decisions” “There are lots of opportunity and choices available and some of the websites are terrible and don’t represent themselves well or offer support ”
- 3. Unable to observe behaviour Not much personal/personalised support through the process – like Career support, Self actualisation support or mentors
- 4. Thinks the process is really hard and repetitive – its about the companies and not about you getting placed in an appropriate place Thinks choices are really important and to never shut any options down Thinks the employers could do more the all the information they collect through the process Thinks that not enough is done to maximise the opportunity presented by these new fresh faces and their ideas Its not clear what a “Grad” is any more – 50% of the Grads in her in-take had work experience already Not much personal/personalised support through the process – like Career support, Self actualisation support or mentors There are different types of “Grads”. They have different backgrounds and different needs and expectations which are not recognised throughout the process There is some useful external intelligence available here – external perceptions, and modern ideas to assess some the challenges the businesses face
- 5. Confident and grateful for the grad opportunity Not committed to a “single” role or even profession Empathy for a task ahead of all the new Grads coming in to the program – the effort it takes, the reality hit when they realise work is hard and its not as romantic as they perceived it to be” Its important for the Grads to help each other – that’s a really positive thing to do even though they kind of compete with each other for placements and jobs Not much personal/personalised support through the process – like Career support, Self actualisation support or mentors There are different types of “Grads”. They have different backgrounds and different needs and expectations which are not recognised throughout the process It’s a very competitive situation but employers depend on this group to support each other There is some useful external intelligence available here – external perceptions, and modern ideas to assess some the challenges the businesses face
- 6. Problem Statement Stakeholder Needs Insight NEEDS A WAY TO BECAUSE A Graduate with work experience of 6/7 years who is not yet committed to a profession or job. She is addicted to choice and a very adaptable person. She feels very lucky about where she has ended up and is enjoying the graduate experience. She learns a lot each day and she is very confident that she can contribute. To be able to self actualise and get to know what is truly important to her so she can channel her energy and effort into a role which will contribute to the organisation she works for but also her own personal needs It is a very competitive environment and takes much effort to get from school to a company and job that is fulfilling. It is helpful for everyone involved for the Grads to be on a journey that is satisfying as early as possible
- 7. Ideation - Produce and deliver a new study unit at school - Produce and deliver new courses at Uni - Product and deliver courses in Grad programs - Build and offer Private courses - Invest in a series of books - Place Mentors at school - Place Mentors at Uni - Have Mentors assigned in Grad programs - Post the Grad programs offers to buy - Develop Parents training programs - Develop Employer knowledge programs - Influence the current programs in schools - Influence the current programs in Uni - Influence the current approach taken in the grad programs - Develop communication programs through online - Develop communication programs through mainstream media - Magazines - Work with business councils to integrate need and methods - Work with teaching associations to integrate need and methods - Work with church groups - Leverage recruitment agencies messages and programs - Leverage Student bodies within Universities - Leverage support groups for trade apprentices - Investigate appropriateness of messages for Unions Content/Channels/Motivators/Audiences/Process sequence Build new/influence existing School/Post school/Post uni/trades/employers - Investigate Superannuation channels for sharing methods - Employment focused Government areas - Employers for triggering further study in areas of importance - Quote books relating to doing whats important as a job - Screen savers to support whats important messages - Build an App - Utilise gamification to trigger importance factors -Create a spokesperson/leader personality - Approach student councils and integrate into the open days at Uni Some idea clusters