Uploaded byMindShift Interactive
JW Marriott Mumbai Sahar Social Media Campaign Report
The document outlines a campaign from April to May 2016 that explored the Konkan region and its Kokanastha Brahmin cuisine, involving chefs and food bloggers who documented their experiences. It details the campaign's phases, including a trip to the region, a subsequent food festival at JW Café, and a live Twitter chat with the executive chef. Overall, it highlights significant engagement metrics across social media platforms during the campaign.
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JW Marriott Mumbai Sahar Social Media Campaign Report
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- 2. ObjectiveObjective • To explorethe Konkan region with the Chefs’ team, food bloggers and bring back their kitchen secrets to JW Café • To share with our guests the unique regional flavors of Kokanastha Brahmin cuisine at JW Café
- 3. Overall Campaign OutreachOverallCampaign Outreach
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- 5. PHASE 1PHASE 1 JWMarriott Sahar along with 3 food bloggers took a 2 day trip to the little unexplored Konkan coast of Maharashtra - cooking, eating and staying with the Kokanastha Brahmin community.
- 6. #JWSaharGoesKonkan Live Coverage Throughthe Konkan region #JWSaharGoesKonkan Live Coverage Through the Konkan region Total Posts: 6 Interactions: 997 Outreach: 39,217
- 7. #JWSaharGoesKonkan Live Coverage Throughthe Konkan region #JWSaharGoesKonkan Live Coverage Through the Konkan region
- 8. Total Posts: 31 Interactions:439 Outreach: 7,347 #JWSaharGoesKonkan Live Coverage Through the Konkan region #JWSaharGoesKonkan Live Coverage Through the Konkan region
- 9. #JWSaharGoesKonkan Live Coverage Throughthe Konkan region #JWSaharGoesKonkan Live Coverage Through the Konkan region
- 10. #JWSaharGoesKonkan Live Coverage Throughthe Konkan region #JWSaharGoesKonkan Live Coverage Through the Konkan region
- 11. Total Posts: 9 Interactions:2,975 Outreach: 11,12,400 #JWSaharGoesKonkan Live Coverage Through the Konkan region #JWSaharGoesKonkan Live Coverage Through the Konkan region
- 12. #JWSaharGoesKonkan Live Coverage Throughthe Konkan region #JWSaharGoesKonkan Live Coverage Through the Konkan region
- 13. The Bloggers whocame with usThe Bloggers who came with us She is curious about food & believes that there’s a story behind every dish. She loves to find out and write about the cuisines from different regions & communities of India. Presently, she is working as a Features Editor with Burrp and finding new & exciting places to eat at in Mumbai. She blogs at www.foodchants.com
- 14. She always lovedexperimenting, trying out dishes & ingredients & make a fusion of dishes or cuisines & that's how ‘A Perfect Fusion’ came to life. She also recently finished Diploma courses in both Culinary & Bakery from IHM, Mumbai. She blogs at www.aperfectfusion.blogspot.in The Bloggers who came with usThe Bloggers who came with us
- 15. Her love forfood started when she started living in other cities & travelling to even more cities, she came across new flavours and ingredients. She loves to cook simple food with bold flavors, occasionally experiments with baking & a huge fan of that newfangled school of cooking called Molecular Gastronomy. She blogs at www.bombayfoodie.com The Bloggers who came with usThe Bloggers who came with us
- 16. Blogger Facebook PostsBloggerFacebook Posts
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- 18. Blogger Instagram PostsBloggerInstagram Posts
- 19. PHASE 2PHASE 2 Postthe trip to the Konkan coast, a week long food festival celebrating the Kokanastha Brahim cuisine was hosted at JW Café
- 20. Throwback to theKonkan tripThrowback to the Konkan trip Total Posts: 11 Interactions: 39880 Outreach: 945
- 21. Videos from thetripVideos from the trip The first video covering the entire journey got almost 5,000 views on Facebook
- 22. The second video exploredthe finer details of the visit to Diveagar garnered over 5,500 views on Facebook Videos from the tripVideos from the trip
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- 25. #JWSaharGoesKonkan Promotion Posts#JWSaharGoesKonkanPromotion Posts
- 26. #JWSaharGoesKonkan Offline Integration#JWSaharGoesKonkanOffline Integration Guests were encouraged to tweet and post updates on Instagram and Facebook through offline posters
- 27. PHASE 3PHASE 3 LiveTwitter Chat with our Executive Chef Vishal Atreya
- 28. #JWSaharGoesKonkan Promotion Posts#JWSaharGoesKonkanPromotion Posts Total Reach: 455
- 29. Participant Tweets Twitterati sharedquestions about Kokanastha Brahim cuisine Participant Tweets Twitterati shared questions about Kokanastha Brahim cuisine
- 30. Brand Tweets Executive ChefVishalAtreya took over our Twitter handle and addressed all the queries in real time Brand Tweets Executive ChefVishal Atreya took over our Twitter handle and addressed all the queries in real time
- 31. The activity witnessedits highest activity on May 5 Twitter Activity AnalysisTwitter Activity Analysis
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