Get ready for a new kind of

Customer Success
Michael Zink
Vice President
Cloud Computing Pioneer


New Technology Model


New Business Model


New Philanthropic Model
1960s
Mainframe
1980s
Client/Server Cloud
Today
Subtitle text
APIs
Flexible, Scalable, Metadata Platform
Workflow
Data &
Objects
IdentityAnalyticsCollaborationMobile UI
2,700+ Partner Apps
Largest Enterprise Ecosystem
Cloud
Mobile
Social
Data Science
Trusted Multitenant Cloud
Fast App Dev & Customization
Common data model, workflows, and collaboration. Built for desktop and
mobile.
Everything is Powered by the Salesforce Platform
AnalyticsCommunityMarketingServiceSales AppsComplete CRM
SF 1 Mobile slide
Subtitle text
The Customer Platform to Sell from Anywhere
Sell from any mobile device
2,000+ AppExchange apps
Build custom mobile apps
Customized for you
Analytic slide
Subtitle text
Get Answers at the Speed of
Thought
Any Sales Rep Engages Data Mobile Access to KPIs Insight into Any Data
Manage & Grow Pipeline Sales Coaching & Performance Forecast with Accuracy
Subtitle text
Four Things that Matter
Sales Rep Productivity Customer Experience
Customer Insights Innovation
Innovation Speakers
10:30am - 4:30pm
9:00am - 10:00am
Travis Kalanick
Uber
Main Keynote
1:00pm - 3:00pm
Keynote
5:00pm - 6:00pm
Mindfulness Day
10:00am - 1:00pm
Marc & Parker Q&A
2:00pm - 3:00pm
Tuesday Wednesday Friday
Satya Nadella
Microsoft
Marc Benioff
& Friends
Josh Tetrick
Hampton Creek
Rick Welts

Golden State Warriors
Will Marshall
Planet Labs
Welcome to
10M+
Online 

Viewers
400+
Partner 

Exhibitors
170K+
Registrants
1,600+
Sessions
8 Industry Keynotes
Goldie
Hawn
Jack
Kornfield
Tara
Brach
Donna
Karan
Padmasree
Warrior
11:00am - 12:00pm
Meng 

Tan
Larry Brilliant
15
Marc Benioff
Larry Baer
San Francisco Giants
Women’s 

Leadership Keynote
5:00pm - 6:00pm
Susan Wojcicki
Thursday
Product Keynotes
Jessica Alba
VIP performance 

with John Legend
Dreamfest &

UCSF Benefit

7:00pm - 11:00pm
Gayle King
Aaron 

Levie
Box
Adrian 

Grenier
Actor 

& Entrepreneur
Emily 

Chang
Bloomberg
Salesforce & Microsoft Partnership
+
Salesforce1 for Office
Salesforce integration with SharePoint 

and OneDrive for Business
Salesforce and Windows 10 integration
Salesforce Wave, PowerBI, and 

Excel Integration
Salesforce for Office
Patrik Himmelsfärd
Solution Engineer.
Torben Markussen
Director Solution Engineering.
#DF2U
Future Looking Statements
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment,
our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
4th Largest Software Company in the World in 2016
2013 • 2014 • 2015 2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015
2011 • 2012
2013 • 2014 

2015
Most
innovative
companies in
the world
4th largest software company based on analyst consensus
revenue for FY2017. Salesforce fiscal 2016 guidance provided
August 20th, 2015: “revenue for the company’s full fiscal year
2016 is projected to be approximately $6.60B to $6.625B.”
$6.62BFY16 revenue guidance
20KFY16 employees
Billions
connected things
Trillions
of customer interactions
MillionsThousands
IoT
Data

Science
Social
Mobile
CloudThe Connected World
Everything and everyone is connected
LAN/WAN
Client
Server
SNA
Mainframe
Terminal
Get Ready for a New Kind of Customer Success
Dev
Syst
Co
Ad
M ISV
IoTIoT
1 to 1 customer

relationships
Write once, run

great everywhere
World’s largest 

enterprise ecosystem
NEW
IoT Cloud
Connect to everything
Massive scale
Real-time
Powered by Thunder
How the IoT Cloud Works
Capture 

customer IoT events1 Trigger
1 to 1 real time rules2 Engage 

customers 1 to 13
Salesforce IoT Cloud
Powered by Thunder
Salesforce Apps
Sales, Service, Marketing,
Communities
Internet of Things Events
Sensors, connected products, smartphones
Enhanced customer profiles
IoTIoT
The Salesforce Customer Success Platform in Action
American Express
CommunityMarketingService AppsAnalytics
Sales
Intuit Mattel
Sales Cloud
#1 Sales application
Lightning Experience | New
Sell faster as a team
Sales Wave Analytics | New
Sell smarter on any device
Sales Platform & Ecosystem
Sell the way you want
The Sales Cloud has
never been smarter
Connected CRM & Email

All your data in context
Proactive & Intelligent

Smart notifications, dynamic scheduling
Connects to Salesforce1

Seamlessly keep your pipeline up-to-date



Download today
Connects to
Sales Cloud
NEW
Jamie Wu
opened your
email: “Revised
Acme proposal”
SalesforceIQ
for Sales Cloud
The Salesforce Customer Success Platform in Action
American Express
CommunityMarketingService AppsAnalytics
Sales
Intuit Mattel
#1 Customer service platform
Service Cloud
Lightning Service Console | New
Empower agents with speed
Service for Apps | New
Personal, in-context support
Service Wave Analytics | New
Smarter service, instant insights
The Salesforce Customer Success Platform in Action
American Express
CommunityMarketingService AppsAnalytics
Sales
Intuit Mattel
Marketing Cloud
#1 Marketing application
1 to 1 customer journeys
Connect every interaction
Precision marketing
Predict and personalize content
Every channel, every device
Email, mobile, social, ads & web
Agenda
08:00 - 08:30 Registration and Breakfast
08:45 - 10:15 Keynote
10:15 - 10:45 Coffee
KEYNOTE ROOM BREAKOUT ROOM
10:45 - 11:45 Business Digitalization The Power of the Platform
11:45 Lunch
thank y u

Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015

  • 1.
    Get ready fora new kind of
 Customer Success Michael Zink Vice President
  • 2.
    Cloud Computing Pioneer 
 NewTechnology Model 
 New Business Model 
 New Philanthropic Model 1960s Mainframe 1980s Client/Server Cloud Today
  • 3.
    Subtitle text APIs Flexible, Scalable,Metadata Platform Workflow Data & Objects IdentityAnalyticsCollaborationMobile UI 2,700+ Partner Apps Largest Enterprise Ecosystem Cloud Mobile Social Data Science Trusted Multitenant Cloud Fast App Dev & Customization Common data model, workflows, and collaboration. Built for desktop and mobile. Everything is Powered by the Salesforce Platform AnalyticsCommunityMarketingServiceSales AppsComplete CRM
  • 4.
    SF 1 Mobileslide Subtitle text The Customer Platform to Sell from Anywhere Sell from any mobile device 2,000+ AppExchange apps Build custom mobile apps Customized for you
  • 5.
    Analytic slide Subtitle text GetAnswers at the Speed of Thought Any Sales Rep Engages Data Mobile Access to KPIs Insight into Any Data Manage & Grow Pipeline Sales Coaching & Performance Forecast with Accuracy
  • 6.
    Subtitle text Four Thingsthat Matter Sales Rep Productivity Customer Experience Customer Insights Innovation
  • 7.
    Innovation Speakers 10:30am -4:30pm 9:00am - 10:00am Travis Kalanick Uber Main Keynote 1:00pm - 3:00pm Keynote 5:00pm - 6:00pm Mindfulness Day 10:00am - 1:00pm Marc & Parker Q&A 2:00pm - 3:00pm Tuesday Wednesday Friday Satya Nadella Microsoft Marc Benioff & Friends Josh Tetrick Hampton Creek Rick Welts
 Golden State Warriors Will Marshall Planet Labs Welcome to 10M+ Online 
 Viewers 400+ Partner 
 Exhibitors 170K+ Registrants 1,600+ Sessions 8 Industry Keynotes Goldie Hawn Jack Kornfield Tara Brach Donna Karan Padmasree Warrior 11:00am - 12:00pm Meng 
 Tan Larry Brilliant 15 Marc Benioff Larry Baer San Francisco Giants Women’s 
 Leadership Keynote 5:00pm - 6:00pm Susan Wojcicki Thursday Product Keynotes Jessica Alba VIP performance 
 with John Legend Dreamfest &
 UCSF Benefit
 7:00pm - 11:00pm Gayle King Aaron 
 Levie Box Adrian 
 Grenier Actor 
 & Entrepreneur Emily 
 Chang Bloomberg
  • 8.
    Salesforce & MicrosoftPartnership + Salesforce1 for Office Salesforce integration with SharePoint 
 and OneDrive for Business Salesforce and Windows 10 integration Salesforce Wave, PowerBI, and 
 Excel Integration Salesforce for Office
  • 9.
    Patrik Himmelsfärd Solution Engineer. TorbenMarkussen Director Solution Engineering. #DF2U
  • 10.
    Future Looking Statements Safeharbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 12.
    4th Largest SoftwareCompany in the World in 2016 2013 • 2014 • 2015 2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 2011 • 2012 2013 • 2014 
 2015 Most innovative companies in the world 4th largest software company based on analyst consensus revenue for FY2017. Salesforce fiscal 2016 guidance provided August 20th, 2015: “revenue for the company’s full fiscal year 2016 is projected to be approximately $6.60B to $6.625B.” $6.62BFY16 revenue guidance 20KFY16 employees
  • 13.
    Billions connected things Trillions of customerinteractions MillionsThousands IoT Data
 Science Social Mobile CloudThe Connected World Everything and everyone is connected LAN/WAN Client Server SNA Mainframe Terminal
  • 14.
    Get Ready fora New Kind of Customer Success Dev Syst Co Ad M ISV IoTIoT 1 to 1 customer
 relationships Write once, run
 great everywhere World’s largest 
 enterprise ecosystem
  • 15.
    NEW IoT Cloud Connect toeverything Massive scale Real-time Powered by Thunder
  • 16.
    How the IoTCloud Works Capture 
 customer IoT events1 Trigger 1 to 1 real time rules2 Engage 
 customers 1 to 13 Salesforce IoT Cloud Powered by Thunder Salesforce Apps Sales, Service, Marketing, Communities Internet of Things Events Sensors, connected products, smartphones Enhanced customer profiles IoTIoT
  • 17.
    The Salesforce CustomerSuccess Platform in Action American Express CommunityMarketingService AppsAnalytics Sales Intuit Mattel
  • 18.
    Sales Cloud #1 Salesapplication Lightning Experience | New Sell faster as a team Sales Wave Analytics | New Sell smarter on any device Sales Platform & Ecosystem Sell the way you want
  • 19.
    The Sales Cloudhas never been smarter Connected CRM & Email
 All your data in context Proactive & Intelligent
 Smart notifications, dynamic scheduling Connects to Salesforce1
 Seamlessly keep your pipeline up-to-date
 
 Download today Connects to Sales Cloud NEW Jamie Wu opened your email: “Revised Acme proposal” SalesforceIQ for Sales Cloud
  • 20.
    The Salesforce CustomerSuccess Platform in Action American Express CommunityMarketingService AppsAnalytics Sales Intuit Mattel
  • 21.
    #1 Customer serviceplatform Service Cloud Lightning Service Console | New Empower agents with speed Service for Apps | New Personal, in-context support Service Wave Analytics | New Smarter service, instant insights
  • 22.
    The Salesforce CustomerSuccess Platform in Action American Express CommunityMarketingService AppsAnalytics Sales Intuit Mattel
  • 23.
    Marketing Cloud #1 Marketingapplication 1 to 1 customer journeys Connect every interaction Precision marketing Predict and personalize content Every channel, every device Email, mobile, social, ads & web
  • 25.
    Agenda 08:00 - 08:30Registration and Breakfast 08:45 - 10:15 Keynote 10:15 - 10:45 Coffee KEYNOTE ROOM BREAKOUT ROOM 10:45 - 11:45 Business Digitalization The Power of the Platform 11:45 Lunch
  • 26.