Khaadi SWOT Analysis.pdf

Khaadi SWOT Analysis.pdf

• 1.
  Khaadi SWOT Analysis Introduction:Khaadi is a Pakistani clothing retail company privately owned by Shamoon Sultan. Around 22 years ago, Shamoon Sultan started this business on December 13, 1999, with a small 400 square foot store in Zamzama, Pakistan. This company has all its lines of production in clothing, lifestyle and operates 52 outlets in 17 cities all over Pakistan. It is a natural fiber woven by hand along with cotton. Khaadi journey: Initial ✓ Prêt (Ready-to-Wear) ✓ Unstitched (Fabric) ✓ Man (Eastern Wear) New concept introduced ✓ Khaas (featuring exclusive and limited-edition pieces) ✓ Kids (for 2–12-year-old) ✓ Accessories (jewelry, stoles and handbags) ✓ Home (featuring furniture, bedding and bath items) In 2010, Khaadi expanded internationally ✓ Dubai and later in Abu Dhabi ✓ In 2013, stores opened in Kuala Lumpur, Malaysia and London, England ✓ In 2014, the online store In the following table swot and analysis of this brand has been explained. Khaadi SWOT analysis Strength ✓ Skilled labor at Khaadi ✓ Adequate resources ✓ Steady market and availability ✓ Effective promotion platforms ✓ Relationship with the employees Weakness ✓ Lesser expansion rate ✓ Low wages to the employees ✓ Lower investment rates ✓ Higher cost of production Opportunities ✓ Higher demand ✓ (12.5%) Pakistani settled in UAE ✓ Goals: higher demand make ways to increase sales and achieve new market to target ✓ Establishing outlets across the world ✓ The online mode of sales Threats ✓ Competition 1. Ghizlan Fashion House. 2. Hazar Fashion Design. ✓ Lack of mechanical development
• 2.
  ✓ New linesof production PESTEL model is an important business tool that involves a detailed analysis of macro- environmental factors that shape the business environment. Ranging from political factors to environmental factors, each factor comprises various variables that influence the strategic decision-making process of business organization. Political factors ✓ Each of the 7 Emirates themselves have individual governmental organizations, allowing for flexible management across the country. ✓ On the negative side, the United Arab Emirates occasionally has political conflicts with nearby countries about the ownership of oil reserves or land. ✓ The UAE has healthy trade relations with many countries across the globe. Economic Factors A country’s economy is always one of the particularly relevant factors when looking at its standings. Here are some of the economic variables affecting the UAE’s circumstances. ✓ The UAE has an exceptionally high GDP per capita, as mentioned previously. ✓ The United Arab Emirates also has a very low Unemployment Rate [3]. ✓ This country also has one of the highest amounts of Foreign Direct Investment in the region. Social Factors The social factors with regard to the United Arab Emirates are interesting, to say the least. Some of these include: ✓ The inhabitants of the UAE typically live comfortable lifestyles thanks to their well- paying jobs. ✓ Globalization is gradually resulting in a mix of many different cultures within the Emirates. ✓ Religion is an important matter in the area, which greatly affects society. An example of this is the specific clothing which native women are expected to wear. Technological Factors In today’s world, technological variables are more prominent than ever. With the United Arab Emirates’ wealth and middle-aged population, technology shouldn’t be a problem — but in more depth, here are the technological factors affecting the UAE: ✓ The relatively young population is very tech-savvy, which allows companies all across the UAE to leverage technology. ✓ The wealth that this country possesses allows it to purchase new equipment and be in the vanguard of technological development.
• 3.
  Legal Factors In thecase of a country, there’s little sense in discussing the legal factors that affect it as a whole (as opposed to the laws affecting those inside), because there simply aren’t any. Instead, international repercussions resulting from malpractice (for example) are rather ‘political’ factors, and as such have already been listed above. Environmental Factors In any PESTLE analysis, the environmental factors are left till last. Here they are for the United Arab Emirates: ✓ This country has quite a hot, dry climate, which can result in many different things. For example, productivity might be slightly lower, farming is not so easy, and air conditioners have the potential to sell well. ✓ The UAE also finds itself near a few coastal areas, allowing for easier trade by sea. Khaadi go gulf: There are many opportunities each year population of Pakistani and its culture significantly growing in UAE and the update digit of population living 12.5% of total UAE. Keeping in mind other factors we can launch this brand in all countries of gulf. That’s all