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Kick Starting Creativity
The document is a presentation by Joe Fournet focused on kick-starting creativity, emphasizing the importance of fun and imagination in the creative process. It discusses concepts such as managing creativity, the significance of capturing and presenting ideas effectively, and the necessity for a creative environment that embraces risk and failure. The presentation also offers practical techniques for generating and refining ideas and encourages participants to recognize their creative potential.
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Kick Starting Creativity
- 1. Kick-Starting Creativity - WithoutScrewing Up the Idea! A Special Presentation to AAF-Northeast Arkansas August 23, 2012 by Joe Fournet copyright 2012 Ideas & MORE, all rights reserved 1
- 2. Handouts & TakeAways Helpful Stuff - - websites & books Top Tips 39 Around-the-Web Ways to Kick-Start Highlights, SlideShare, Podcast Questions throughout 2
- 3. The iCloud: It’snot what you think 3
- 4. Some Creativity Stuff Whatis creativity Power of ideas Capturing creativity Presenting the iKit Warp Speed Thinking Drill Down Techniques 4
- 5. S’more Stuff What todo with those ideas you generate? Idea Wall Idea Tub What makes for a creative environment? “SuckLess” mentality Dead cat Things to ponder & Wrap up 5
- 6. Warning! You are nowentering The Creativity Zone™
- 7. Creativity C r eativity seems all about th ought and concepts . So, what is it really? 7
- 8. What is creativity? Creat i v i t y i s t h e s p a r k - th e s p ar k that ignites what you say and how y ou s ay i t . Or . . . what you do and how you do it. 8
- 9. What does creativitymean to you? OK, who wants to be first? 9
- 10. Creativity . .. should be synonymous with a popular 4-letter word that begins with F...U... 10
- 11. Creativity . .. Relax! We’re talking “FUN!” 11
- 12. Creativity Insights Creativity isa state of mind When the mind has fun, creativity is boundless Creativity occurs when people perceive there are no limits. 12
- 13. More Creativity Insights Creativitycan be defined as the ability to see, feel, touch, think and imagine what one has not seen, felt, touched, thought or imagined before. Creativity – the sudden cessation of stupidity. My favorite definition: “Intelligence having fun.” 13
- 14. A Fickle Mistress “Creativeis a fickle mistress; she will not be rushed or forced, she will not answer simply because your or I call; It isn’t always the client’s fault that the work sucketh.” -- D. Walker, Brown & Browner 14
- 15. Be like Harley “Creativity as a weapon of business is under- leveraged not for lack of ideas, but for lack of courage to use them or refusal to give up on them. The phrase, ‘We don’t have time for creativity,’ is not something you would ever hear in the most successful businesses.” -- Mark-hans Richer, SVP/CMO Harley-Davidson 15
- 16. You’re creative if. . . You have the ability to challenge your own imagination and stimulate thoughts to lead you to a new level of solution. We’re all creative because . . . Each one of us represents a different perspective, a different creative slant. However . . . 16
- 17. Adobe’s “State ofCreate” Global benchmark study on attitudes and beliefs about creativity Surveyed 5,000 adults in five countries US, UK, Germany, France, Japan Less than half described themselves as “creative” Only 1 in 4 believe they are living up to their creative potential Yet, 76% of Americans feel that being creative is valuable 17
- 18. Workplace Creativity Gap Definedby the increasing pressure to be productive rather than creative at work Average employee spends 25% of workday “creating” Many did not recognize they were “creating” in non- conventional positions Universal concern: Educational systems stifling creativity US takes creativity for granted 18
- 19. Any Questions? Well? 19
- 20. Ideas i 20
- 21. Power of Ideas Simplestidea, creatively and smartly executed, can differentiate the forgettable from the memorable. Ideas + Creativity = Logic + Magic. Best results = ideas are media and discipline neutral. 21
- 22. Don’t Let ExecutionBury Idea Even when strategy is clear, message can still be diluted if the creative is too cute, too complex or just plain dumb. The computer and software are just tools to enhance the idea, not to compete with, replace, or screw it up. Technology notwithstanding, be able to jot down your thoughts on paper or the infamous cocktail napkin. 22
- 23. Technology in theClouds 23
- 24. Earthly Insights Agencies andClients should only care about two things: How to make the idea work and be relevant. Be creative business thinkers as well as storytellers in relating to audiences. Ideas must be clear with basic value explained in 20 seconds; borrow an 8-year old--if she gets it, u r ok. 24
- 25. Check Your Ego! “Creativepeople are 50% ego and 50% insecurity. They need to be constantly told they’re good and they’re loved.” --Lee Clow, Worldwide Creative Director, TBWA Chiat-Day 25
- 26. Soooooooooooooooooo, Never fall inlove with your idea! There’s always a better one around the corner. 26
- 27. Creativity’s Cardinal Rules Don’tever underestimate the power of your mind or imagination. In order to innovate or create, move beyond the conventional. To hell with the status quo (attitude) Reality check will come, trust me Don’t be afraid to ask . . . “Why, why not, or what if?” 27
- 28.
- 29. Capturing Creativity How do you do that? 29
- 30. Presenting the iKit Ye Olde Creativity Survival Kit: Makes you feel creative, think creatively Warp Speed Thinking Drill Down Idea Tub 30
- 31. Warp Speed Thinking Generating ideas at breakneck speed by capturing one idea (single word or two or phrase) per Post-it Note in answering simple question to solve a problem. No time to analyze or judge or be fearful! Strive for 50 ideas in 5 minutes 31
- 32. Drill Down Technique#1 Trying to hit THE idea from a standard approach After eliminating duplicates . . . Select “best” half from your Post-its (you only have 2-3 minutes) Select half of those until you’re down to 5. Select 2, then 1. Is it the best one? Supposedly. But wait . . . 32
- 33.
- 34. Drill Down #2 Tryingto hit THE idea from a different perspective 33
- 35. Drill Down #2 Tryingto hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) 33
- 36. Drill Down #2 Tryingto hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) 33
- 37. Drill Down #2 Tryingto hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) Surprise! 33
- 38. Drill Down #2 Tryingto hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) Surprise! 33
- 39. Drill Down #2 Tryingto hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) Surprise! 33
- 40. More Drill Down#2 After you have selected and discarded all Post-its until you’re down to one, consider this . . . Is it the best one? It’s definitely one you would not have paid any attention to were it not for this exercise. It may be the hidden gem. Consider doing BOTH techniques with different groups 34
- 41. Idea Wall &Idea Tub Idea Wall - anywhere your Post-it Note ideas can gather together in one place Idea Tub - physical place, thing or electronic file where all ideas ever submitted are collected and organized in a manner that’s easily accessible Remember: Bad ideas are forgotten; good ones need storage 35
- 42. Creative Environment Don’t managecreativity; manage FOR creativity Environment must be open and receptive to exploring new ideas Acknowledge them as achievement & worthy ambition Be prepared to take risks What toys do you have? 36
- 43. “You're going toscrew up!” “So it comes with being daring that you're going to screw up. But I'd rather apologize than to be so timid as to not try and do anything smart or brave.” -- Lee Clow Worldwide Creative Director TBWA/ChiatDay 37
- 44. Failure is anoption You can’t have success unless you’re prepared to have failure As soon as you say “failure is not an option,” you’ve just said “innovation is not an option.” Have the courage and guts to accept failure. Build it into your culture as part of the process; don’t ridicule it, embrace it. Adopt Pixar Studio’s “SuckLess mentality”. 38
- 45. What To DoWith A Dead Cat Do not bring a DEAD CAT without a shovel! Never present a problem without bringing the shovel: At least two possible solutions. You save time if one of these is adopted, and you get to share your creative thinking while learning what’s important to management. Remember, you may not know all there is to know. 39
- 46. It’s time nowfor . . . Oddball Observations 40
- 47. Oddball Observation #1 When it comes to applying yourself and being focused: “It’s okay to be orderly in your normal life, but be violent and original in your work.” 41
- 48. Oddball Observation #2 Thekey to accomplishing anything great is being too stupid to realize it can’t be done. 42
- 49. Oddball Observation #3 There will be mistakes made. According to Scott Adams, The Dilbert Principle: “Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” Copyright 2012 Ideas & MORE, all rights reserved 43
- 50. Thank You, AAF-NEArkansas!! Please send your donations to: Joe Fournet Ideas & MORE www.ideasnmore.net [email protected] Twitter: @ideabeagle 281-980-1802 Copyright 2012 Ideas & MORE, all rights reserved 44