KISSmetrics Case Study About Pivots
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The document discusses pivots in startups based on a KISSmetrics case study. It describes how KISSmetrics initially focused on social application developers but pivoted to a broader market when they learned app developers needed to make money and analytics was a universal problem. KISSmetrics pivoted again to focus specifically on marketers after determining they only cared about actionable analytics and improving conversion rates. The case study emphasizes the importance of listening to customers and pivoting based on lessons learned.
KISSmetrics Case Study About Pivots
- 1. Pivots KISSmetrics Case Study Hiten Shah Startup Lessons Learned Conference • Apr 23, 2010 Friday, April 23, 2010
- 2. Pivot “The idea that successful startups change directions but stay grounded in what they've learned.” Eric Ries, The Lean Startup Customer STOP Customer STOP Customer STOP Scale STOP Discovery Validation Creation Company Pivot Friday, April 23, 2010
- 3. YouTube - Customer Need Pivot Friday, April 23, 2010
- 4. PayPal - Feature Pivot Friday, April 23, 2010
- 5. Facebook - Platform Pivot Friday, April 23, 2010
- 6. Friday, April 23, 2010
- 7. Our Vision for KISSmetrics Provide Actionable Analytics Software as a Service No-Touch / Low-Touch Sales Friday, April 23, 2010
- 8. Social Application Developer Zach Allia, Creator of Free Gifts Friday, April 23, 2010
- 9. Social application developers... Need specialized analytics Will pay for these analytics Are a growing segment Friday, April 23, 2010
- 10. First Product Iteration Friday, April 23, 2010
- 11. Lessons Learned - First Iteration App Developers need to make money Analytics is a universal problem People want to customize reports Friday, April 23, 2010
- 12. Everyone Bloggers, Web App Developers, Social App Developers, Marketers, Product Managers, etc... Friday, April 23, 2010
- 13. Everyone... Needs analytics Knows what they should measure Wants customizable dashboards Friday, April 23, 2010
- 14. Pivot 1 Friday, April 23, 2010
- 15. Lessons Learned - Pivot 1 People don’t know what to measure Customizability requires hand-holding Not all customers are profitable Friday, April 23, 2010
- 16. Marketer Matt Brezina, Co-Founder of Xobni Friday, April 23, 2010
- 17. Marketers... Only care about actionable analytics Want to improve their conversion rates Are willing to pay for analytics Friday, April 23, 2010
- 18. Pivot 2 Friday, April 23, 2010
- 19. Friday, April 23, 2010
- 20. Lean Startup Lessons Learned Friday, April 23, 2010
- 21. Every prospect is important Friday, April 23, 2010
- 22. Hunt for the Patterns Friday, April 23, 2010
- 23. Less is More Friday, April 23, 2010
- 24. First-time user gratification is important Friday, April 23, 2010
- 25. Thank You! Go to CustDev.com Promo Code: LEAN @hnshah [email protected] Friday, April 23, 2010