Komlimobile Global Mobile Sales Deck

About Komli Mobile

Leading Global mobile advertising network

Quality traffic – on mobile web and apps

7 billion impressions per month globally

Self service mobile ad market place with analytics

Advance and Intuitive targeting capability insuring
reach to the right TG for your Product and Services

2 Confidential

About Komli Media

Video
Mobile A recent
Search strategic
Engine Recent partnership
Facebook acquisition of the with Jivox
Marketing
relationship Zestadz mobile completes our
Premium
Exclusive advtg. platform digital media
websites Sales partner to has allowed us to
Ad network partnership with offerings with
facebook India,
one of the best-in- bring WAP specialized
Exclusive sales exclusively selling advertising to
class search Video
We continue to relationships with premium inventory.
management tools. advertisers capabilities
be a leading ad several niche We partner with
This has allowed us
network working websites across facebook and
to work closely with
with over 100 genres like music, advertisers closely to
leading ecommerce
advertisers across parenting, etc. help brands manage
players to optimize
performance and their social media
and manage their
brand campaigns strategy & advtg.
SEM campaigns

3 Confidential

Komli Media Reach

UK

North
America
India

SEA

Australia

Today our team is 224 strong across 12 offices in North America, UK, India, SEA and Australia

4 Confidential

Komli Mobile at Global Level

Ad Impressions
Per Month Traffic from
7 Billion Smartphone
65 %

Quality traffic Site Genre Targeting
users on Includes
Feature phones Komli Mobile Ad Network Search, content,
& Smartphones, apps, news, travel,
(iPhone and chat etc.
Android)

5 Confidential

Targeting on Komli Mobile Platform

Capabilities
• Handset Model .
• Telco operators.
• Operating System.
• Site Genre (entertainment / business finance / Download etc
• In Game (Android and I phone)
• City Targeting (USA, Canada & India for now).

6 Confidential

Campaign Formats

Click to Click to
Download Lead

Click to Click to Click to Call
Wap Video

1.Java Form based
2.Android with 3 – 4
3.I phone field

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Traffic on Komli Mobile Network
Country-Wise Traffic Per Day
USA India Indonesia Mexico Brazil
Germany UK Netherlands Vietnam France
Italy Saudi Arabia Canada South Africa

1%
1%
1% 1%
1% Device-Wise Traffic per day
2% 2%
2%
3% Nokia Apple Samsung RIM
3%
LG MAUI HTC Sony Ericsson
37% Motorola Micromax
5%

1%
15%
4% 3%
5%
5% 29%
5%

26%
12%

20%
16%
Top Countries at Komli Mobile

Top Device at Komli Mobile

8 Confidential

Tracking Capabilities

Pixel Tracking

Real-time Analytics and Dashboards

Download Tracking

Reporting API

Automated Reports via Email Alerts

9 Confidential

Analytics
World Class Real time Analytics system that delivers key data that
could be used in significant performance enhancement to the campaign

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Creative Specifications

• Banner Specification:
320*52 pixels
300*50 Pixels
216*36 Pixels
168*28 Pixels
120*20 Pixels

• File formats: GIF, JPG, JPEG and PNG

• Animated or Static banner weight should be under 10KB

• Text Ads specification is:
Text ads should be max up to 35 characters

11 Confidential

Ad unit on Phone Browser

12 Confidential

Komli Mobile Video

Our Mobile Video technology is powered by Jivox (Exclusive to Komli)

Following ad formats can be served on mobile phones

• In App ads - Banners + Plain Video
• Pre App ads - Banner + Plain Video
• In App ads - Banners + Interactive Video
• Pre App ads - Banner + Interactive Video
• In Browser ads - Interactive Video (WAP Sites)

Phones supporting Banner + Plain Video Phones supporting Banner + Interactive Ads
• Nokia XpressMusic • iPhone
• Nokia Navigator • iPad
• 6720 classic •iPod
• E5x, E6x, E7x, E90 • Android
• N7x, N8x, N9x
• Blackberry

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Here’s what it costs

Rates
$0.05 per click all Countries (RON), For each
CPC country rate get differ

$1 Per Lead for minimum 3 fields
CPL (product sampling, financial lead etc. )
$1 (USD) for free App or 30% from the Paid
CPD Apps cost

Video Ad $3 CPM

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Case Study - Yahoo Mobile Brand Promotion

Goal:

To increase the number of unique users, raise awareness and increase
subscriptions for Yahoo! India.

Solution:

Two different campaigns for different applications were designed and
progressed with multiple creative to attract more number of users. Creatives
were refreshed every fortnight. The campaign was targeted on a mix of On
Deck and Off Deck premium inventory of users.

Click-to–Subscribe feature was used, where users who click on the ad could
subscribe to the product at a single click.

15 Confidential

Yahoo Mobile Brand Promotion

Results:
The campaign lasted for 4 weeks and Advertiser was happy
to witness 1,200,000 clicks during the period.
Subsequently, the campaign was run on more than 200
million impressions with a CTR of about 0.60%. Given the
highly targeted users, the advertisers were able to achieve
an excellent conversion ratio and met their CPA objectives.

Performance Statistics
Campaigns Impressions Clicks CTR
Campaign 1 101,874,197 702,931 0.69%
Campaign 2 98,616,451 502,944 0.51%

16 Confidential

Case Study - Bluestream Mobile Content Subscriptions

Goal:

Bluestream Mobile worked directly with ZestADZ to improve their
downloads and increase subscriptions to content downloads. The
campaign was targeted for users in South Africa, Australia, Denmark and a
few other countries in Western Europe.

Solution:

ZestADZ worked closely with the customer to create campaign creatives
and launched the campaign on already popular subscription based sites
and social networks. The campaign was refreshed frequently. The landing
pages were designed to highlight latest content that was in high demand so
that the users can click to subscribe and purchase.

17 Confidential

Bluestream Mobile Content Subscriptions

Results:
ZestADZ was able to drive more than 3,000 unique visitors each day for a
period of one month for the campaign. These users were a targeted
segment that lead to a high subscription of the marketed product. The
advertiser met ROI objectives well below the set target. ZestADZ delivered
the results with less CPA than advertisers targeted CPA.

Impressions Clicks CTR
27,854,083 80,776 0.29%

18 Confidential

Case Study - Google Product Promotion

Goal:

Google to promote their multiple mobile products, increase the number of
downloads and raise awareness among the targeted audience.

Solution:

As the campaign was about promoting multiple product, multiple campaigns
were created for each product for the targeted countries – UK, France, Italy
and Spain. Premium on-deck and off-deck inventory was allocated for this
campaign and the traffic was refreshed every fortnight to sustain the
performance of the campaign.

19 Confidential

Google Map Promotion

Results:
ZestADZ was able to derive the following traffic
and CTR for the countries mentioned. The
campaign was real successful and met the
campaign objectives with good ROI .

Campaigns Impressions Clicks CTR
UK 9,536,084 33,376 0.35%
Italy 2,435,712 13,883 0.57%
France 5,933,494 18,393 0.31%
Spain 9,925,056 24,812 0.25%

20 Confidential

Case Study - Brand Promotion of DirecTV

Goal:

To create the brand promotion of the product and increase the user base.
The campaign was targeted for users in US.

Solution:

As it was a brand promotion, ZestADZ launched the campaign on the
popular mobile content channels like TV, Entertainment and Music sites to
attract the prospect users thereby increasing the inquiry of the product. By
doing this, ZestADZ helps the Advertiser to promote their product and
maintain good CPA as their ads has been targeted only on the relevant
channels.

21 Confidential

Brand Promotion of DirecTV

Results:
The campaign duration was 20 days and the
subscriptions happened with better conversions.


Impressions Clicks Calls

18,244,443 292,500 11,700

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Case Study - MakeMyTrip Promotion

Goal:
To increase the number of subscriptions and raise awareness about MakeMyTrip.

Solution:
ZestADZ worked closely with the client for designing the mobile landing page with
the subscription form. Campaign was initiated and progressed with multiple
creative to attract more number of prospect users.

The creatives were published on the top subscription sites on a mix of On Deck
and Off Deck premium inventory. Users who click the ad will be redirected to the
WAP landing page where they can view different holiday packages and subscribe to
it.

23 Confidential

MakeMyTrip Promotion
Results:
ZestADZ was able to drive more than 11,000 visitors each day for a period of
one month for the campaign. Average of 12% users subscribe for the services.
The advertiser met ROI objectives well below the set target.

The campaign duration was 20 days and The campaign was real successful and
met the objectives of the client requirement


Campaigns Impressions Clicks Leads

Click to Form 98,616,451 502,944 10058

Click to Call 101,874,197 702,931 6818

24 Confidential

Landing Page - Builder
Komli Mobile Landing page builder creates click to call, click to capture and
mobile WAP sites formatted across device resolutions

• Upload images
• Customize layout and text
• Customize background and font colors
• Multiple wizard templates
• Click to call
• Click to capture (email, mobile number)
• WAP site (multiple image upload)

25 Confidential

Komlimobile Global Mobile Sales Deck

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