HA7 Assignment Brief

HA7 Assignment Brief

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  Assignment brief QualificationLevel 3 Extended Diploma in Creative Media Production – Games Design Unit number and title L3 Unit 6 Critical Approaches to Creative Media Products Start date 15th September 2014 Deadline 24th September 2014 Assessor name Harry Arnold Assignment title HA7 – Defining Game Audiences The purpose of this assignment is for you to: Understand how media producers define audiences for their products Scenario Working as a freelance games journalist you are going to write an illustrated critical article that unpacks a game genre of your choice for the Games Magazine, Edge. As part of your planning for this you will make research into how game audiences are defined. Work to be submitted Research Techniques Application of Techniques Results Presentation
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  Tasks Grading Criteria Mapping There is additional guidance that you will need to follow posted to Unit 6’s Moodle course and all evidence produced by you must be posted to your blog. Where you use the web to carry out your research make sure that you have cited all sources. Task 1 – Research Techniques Use your blog to explain the following research techniques: 1. Quantitative Research 2. Qualitative Research 3. Audience Profiling Remember that you are trying to comprehensively explain how media producers define audiences with elucidated examples and consistently using subject terminology correctly. Unit 6 P1, M1, D1 Task 2 – Applying Research Techniques Apply the three research techniques you’ve profiled in Task 1 to the supplied game examples in order to identify the target audiences. You will need to provide evidence of how you prepared and carried out your research, what conclusions you’ve drawn from it and how successful it was. This will be best presented in the form of a work log or diary. Remember that you are trying to comprehensively explain how media producers define audiences with elucidated examples and consistently using subject terminology correctly. Unit 6 P1, M1, D1 Task 3 – Presentation of Research Results Produce a presentation using appropriate software that explains your findings. Remember that you are trying to comprehensively explain how media producers define audiences with elucidated examples and consistently using subject terminology correctly. Unit 6 P1, M1, D1 This brief has been verified as being fit for purpose
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  Signature Date Internalverifier Signature Date Unit 6 Critical Approaches to Creative Media Products P1 describe how media producers define audiences with some appropriate use of subject terminology [IE]. M1 explain how media producers define audiences with reference to detailed illustrative examples and with generally correct use of subject terminology. D1 comprehensively explain how media producers define audiences with elucidated examples and consistently using subject terminology correctly. P2 describe how media producers create products for specific audiences with some appropriate use of subject terminology [IE]. M2 explain how media producers create products for specific audiences with reference to detailed illustrative examples and with generally correct use of subject terminology. D2 comprehensively explain how media producers create products for audiences with elucidated examples and consistently using subject terminology correctly. P3 describe how media audiences respond to media products with some appropriate use of subject terminology [IE]. M3 explain how media audiences respond to media products with reference to detailed illustrative examples and with generally correct use of subject terminology. D3 comprehensively explain how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly. P4 present a descriptive response to a media product with some appropriate use of subject terminology [IE]. M4 present a discussion of a media product with reference to detailed illustrative examples and with generally correct use of subject terminology. D4 present an analysis of a media product with supporting arguments and elucidated examples, and consistently using subject terminology correctly. :PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.