1
LESSONS LEARNED FROM THE EARLY STAGE TECH
WORLD
Cento Cinquanta s.r.l.
&
Marco Q. Rossi & Associati
Sicilia 2013
2
What is it about Silicon Valley?
Silicon Valley is the mecca of value creation for early
stage technology enterprises, not only in the United States,
but in the world!
3
Dynamic Ecosystem
Mecca for Entrepreneurs
From ends of the earth
University Gene Pool
Angels, VC’s, &1% Per Centers
Standard Deal Lexicon and Process
Terrific Professional Advisors
4
BUT – the U.S. does not have a lock on innovation!
Italy is teeming with great ideas, inventors and
entrepreneurs
Amazing science parks, tech centers and incubators in
Italy
University of Pisa PhD+
Program
http://vimeo.com/60221574
5
DON’T WASTE PRECIOUS TIME AND MONEY
CHASING MONEY IN THE US
US investors do not know you!
No prior experience in start-ups!
Work visa problems!
VC’s can’t put their hands on you!
6
START AND BUILD YOUR COMPANY IN ITALY
FIRST!!!
Raise your seed round in Italy!
Product build-out at home
Development team remains in Italy
Prepare the Ground for Series A
7
If you need to come to the States:
Build your sales and marketing team there!
On your way to becoming a “Pocket MNE”!
8
Great start-up community
Lots of Italians
Immigrant friendly
Lots of money and investors
9
Life Cycle of Early Stage Capital Raise
10
VALUE CREATION THRU THE CAPITAL RAISE CYCLE
11
Italian Physicist has developed a new thermal
imaging camera
System as a result of PhD studies in
thermography (infrared imaging science)
Allows for discrete facial recognition from long
distances
Market application for law enforcement, security
and defense industries
12
STAGE Milestone $$$$
Raised
Source Post
Money
Investor
%
Final % $
Pre-
revenue
Bench
model –
patent app
$1m Founders $4m 100% 4.7% 9.4m
Pre-
revenue
Prototype $6m Fr&Family
/ Angels
$10m+ 60% 7% 14m
Pre-
Revenue
Series A
Production $75m VC $85m 88% 88%
Post Rev Profitability 0 NA 200m 180m
13
Pre-and Post Money Valuation
Future Rounds
Down or UP
Depends on Value Creation
Milestones – will determine your valuation curve
Milestones & Value Creation
14
Bios
Marco Q. Rossi: www.linkedin.com/lawrossi/
Mark V Santo: www.linkedin.com/marksanto/

Le competenze a servizio dell'internazionalizzazione - Marco Q Rossi & Associati e CentoCinquanta srl

  • 1.
    1 LESSONS LEARNED FROMTHE EARLY STAGE TECH WORLD Cento Cinquanta s.r.l. & Marco Q. Rossi & Associati Sicilia 2013
  • 2.
    2 What is itabout Silicon Valley? Silicon Valley is the mecca of value creation for early stage technology enterprises, not only in the United States, but in the world!
  • 3.
    3 Dynamic Ecosystem Mecca forEntrepreneurs From ends of the earth University Gene Pool Angels, VC’s, &1% Per Centers Standard Deal Lexicon and Process Terrific Professional Advisors
  • 4.
    4 BUT – theU.S. does not have a lock on innovation! Italy is teeming with great ideas, inventors and entrepreneurs Amazing science parks, tech centers and incubators in Italy University of Pisa PhD+ Program http://vimeo.com/60221574
  • 5.
    5 DON’T WASTE PRECIOUSTIME AND MONEY CHASING MONEY IN THE US US investors do not know you! No prior experience in start-ups! Work visa problems! VC’s can’t put their hands on you!
  • 6.
    6 START AND BUILDYOUR COMPANY IN ITALY FIRST!!! Raise your seed round in Italy! Product build-out at home Development team remains in Italy Prepare the Ground for Series A
  • 7.
    7 If you needto come to the States: Build your sales and marketing team there! On your way to becoming a “Pocket MNE”!
  • 8.
    8 Great start-up community Lotsof Italians Immigrant friendly Lots of money and investors
  • 9.
    9 Life Cycle ofEarly Stage Capital Raise
  • 10.
    10 VALUE CREATION THRUTHE CAPITAL RAISE CYCLE
  • 11.
    11 Italian Physicist hasdeveloped a new thermal imaging camera System as a result of PhD studies in thermography (infrared imaging science) Allows for discrete facial recognition from long distances Market application for law enforcement, security and defense industries
  • 12.
    12 STAGE Milestone $$$$ Raised SourcePost Money Investor % Final % $ Pre- revenue Bench model – patent app $1m Founders $4m 100% 4.7% 9.4m Pre- revenue Prototype $6m Fr&Family / Angels $10m+ 60% 7% 14m Pre- Revenue Series A Production $75m VC $85m 88% 88% Post Rev Profitability 0 NA 200m 180m
  • 13.
    13 Pre-and Post MoneyValuation Future Rounds Down or UP Depends on Value Creation Milestones – will determine your valuation curve Milestones & Value Creation
  • 14.
    14 Bios Marco Q. Rossi:www.linkedin.com/lawrossi/ Mark V Santo: www.linkedin.com/marksanto/