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Lean Content Marketing (Alexis Grant)
Lean content marketing involves creating quality content across various platforms like blogs, newsletters, social media, and guest blogging to drive traffic to a site, gain new users and newsletter subscribers, and shape a brand. It is important to target the right audience and put in real effort, even if taking a lean approach, as there are no shortcuts. Quality content marketing grows an audience over time, as seen with Brazen's blog growing from 10,000 to 100,000 monthly unique visitors in under two years through a focused approach on core writers, SEO, and syndication partners.
Lean Content Marketing (Alexis Grant)
- 1. Lean Content Marketing Alexis Grant For DC Lean Startup Circle – February 2013 alexisgrant.com
- 2. Why bother? • Trafficto your site • New users • Newsletter subscribers • Shape your brand ’s YOUR Goal? What alexisgrant.com
- 3. Where can youshowcase 1 your content? • Blog • Newsletter (Email) • Social media • Webinars • Guest blogging • EBooks alexisgrant.com
- 4. Quality content marketing TAKES EFFORT Evenwhen it's lea n, there are no short cuts. alexisgrant.com
- 5. What to sayonline when you think you have nothing to say • Reshare other people's content • Love your RSS feed • Join the conversation • Offer a look behind the scenes Anything useful alexisgrant.com
- 6. One BIG trapto avoid Targeting the wrong audience alexisgrant.com
- 7. Brazen's Blog: Howwe do it Grown to 100,000+ uniques/month June 2011 January 2013 alexisgrant.com
- 8. Brazen's Blog: Howwe do it • Core Writers • $50 or link in bio • Syndication partners • Free Tools (Google Calendar, Docs & Analytics) • Focus on SEO • Guidelines: http://bit.ly/brazenguide Take it beyond the blog alexisgrant.com
- 9. Questions? [email protected] alexisgrant.com @alexisgrant
- 10. Questions? [email protected] alexisgrant.com @alexisgrant
Editor's Notes
- #7Â Note for Lexi: Writers writing for writers. Brazen transitioning from appealing only to job seekers to also bringing eyes of recruiters and HR.