Lean startup 101 - Online Tuesday
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The document outlines the principles of the Lean Startup methodology, emphasizing that startups are unique entities focused on finding scalable business models, rather than small versions of established companies. It highlights the importance of customer development, agile product development, and a continuous learning process through customer interaction and feedback. The Lean Startup approach aims to reduce uncertainty, minimize risk, and improve the likelihood of success by iteratively building, measuring, and learning.
Lean startup 101 - Online Tuesday
- 1. Lean Startup 101 A brief guide to what Lean Startup is and why it is relevant
- 2. Startup ≠ small version of big company
- 3. Startup ≠ small version of big company Startups are temporary organisations in search of a repeatable and scalable business model
- 4. Startup ≠ small version of big company Startups are temporary organisations in search of a repeatable and scalable business model search = innovative
- 5. Startup ≠ small version of big company Startups are temporary organisations in search of a repeatable and scalable business model search = innovative = uncertainty
- 6. Companies execute Which is what they are good at They have managers that predict, operate and plan using something called the Waterfall method
- 7. Webvan The tale of a Startup that wanted to be a Company
- 10. $1.200.000.000 Nothing left, except
- 12. Nine out of ten fail
- 13. Nine out of ten fail Because they try to be a company: Plan, Build & Launch
- 16. Waterfall Time
- 18. Waterfall Time Risk Agile
- 20. Startups don’t fail because of product development We know what we can build
- 21. Startups fail because …
- 22. Startups fail because of a lack of customers Just because you build it, that does not mean they will come
- 23. Customer development By Steve Blank
- 24. Customer development Customer Discovery Customer Validation Customer Creation Company Building Pivot
- 25. Search Customer Discovery Customer Validation Customer Creation Company Building Pivot
- 26. Search Customer Discovery Customer Validation Execute Customer Creation Company Building Pivot
- 27. Search Customer Discovery Customer Validation Execute Customer Creation Company Building Learn Pivot
- 28. Search Customer Discovery Customer Validation Execute Customer Creation Company Building Learn Confirm Pivot
- 29. Search Customer Discovery Customer Validation Execute Customer Creation Company Building Learn Confirm AARRR Pivot
- 30. Search Learn Confirm CEO hired Customer Discovery Customer Validation Execute Customer Creation Company Building Pivot AARRR
- 31. Search Learn Confirm CEO hired Customer Discovery Customer Validation Execute AARRR Customer Creation Company Building Pivot Entrepreneurs start to think about leaving
- 32. Lean Startup = Customer development combined with Agile product development
- 33. Search Learn Confirm Customer Discovery Customer Validation Pivot Learn Learning is mostly done by talking to potential customers. But can also be achieved through observation and customer feedback
- 34. Search Learn Confirm Customer Discovery Customer Validation Pivot Confirm Confirmation can be achieved through several kinds of tests, depending on what you want to confirm.
- 35. Test options Are merely limited by your imagination
- 36. Video + Landingpage 75.000 signups
- 37. Wizard of Oz Proved people would buy shoes online
- 38. Concierge Created early customers
- 39. Customer Discovery Customer Validation Customer Creation Company Building Pivot
- 41. Key take away
- 42. Build Ideas Measure Learn Lean Startup Process Build Measure Learn Loop Data Product
- 43. Validated learning Decreases uncertainty Minimises risk Increases chances of success
- 46. Seriously though You do not launch a startup, you steer it to success.
- 47. It is okay to start like this
- 48. StartupFoundation.co Join the network of founders that share their progress and help each other forward