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Leap Brand Investigator Express
Leap Brand Investigator Express provides a simple measure of brand strength by comparing a brand to its competitors. It evaluates up to 5 brands through an online survey of 150 random Indonesian respondents. For each brand, the survey asks 8 closed-ended questions to measure aspects like relevancy, quality, and price. These questions are intended to gauge the brand's mental and physical availability to consumers. For 8,500,000 IDR before tax, clients will receive the Brand Potency Index, a weighted average of the 8 measures, and a 30-minute consultation to discuss the results.
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Leap Brand Investigator Express
- 1. Brand X 67 20 80 6040 1100 Leap Brand Investigator Express provides you with a simple measure of the strength of your brand by comparing it to your competitors A maximum of 5 brands can be evaluated. For each brand, we’ll ask 8 close-end questions; i.e., Relevancy, Perceived Quality, Familiarity, Distinctiveness, Popularity, Ease of Buy, Variants Availability, and Relative Price. The 8 questions are intended to measure the brand’s Mental and Physical Availability* * The 8 questions are based on our interpretation of the theory laid out in the book How Brands Grow (2010) by Byron Sharp You will get: The Brand Potency Index, based on our proprietary weighted average of the 8 measures A 30-minute free consultation with Leap’s consultant by Skype The fieldwork will be conducted via the JakPat platform among 150 random respondents Female (50%) and Male (50%) Age: 18 – 54 y.o. (random) SES: Upper I till Lower I (random) Area: all Indonesia (random) Users and decision makers of brands for own / family consumption Investment: 8,500,000 (IDR, BEFORE TAX) 6 working days Brand Potency Index