Learning aim a

Learning aim a

• 1.
  This print advertshows awareness of people smoking showing that they should stop Perhaps the black background suggests death. I think that because when u die u don’t really see anything but endless blackness. The text “LOADING CANCER...” With capital letters screams awareness that with every fag you smoke u shorten your life and helping the loading bar fill. The cigarette is in the middle and it’s in brackets and it shows that they are trying to get the customer to focus on the cigarettes and the word cancer is very dangerous. This is Ad type 3 which symbolizes the problem I think this kind of advert symbolizes a problem that cigarettes can give u the loading Cancer sign symbolizes that cigarettes give u cancer this advert perhaps symbioses the need of help. The use of black color recalls death as a bad thing because cigarettes aren’t health. The text box of loading cancer its related to the I, age of the cigarette burning down that has the shape of the loading screens of video games loading bar which might be shown as a metaphor of consuming life just like were consuming cigarettes. And the ellipses are used as a cliff hanger for the uncertain future that smoker have or will have. Тhe audience in this advert in my opinion are lower middle class reason for this is everyone these days find money from somewhere to buy cigarettes this shows desperation from the age from 14-70 as people like smoking. Cigarrate adverts target the age of 12-18-year olds. The most advertised brands of cigarettes ware and probably still are Marlboro according to 33.5% of adults and 41.8% of teenagers. Codes and Conventions of print advert. The print advert should have at least one striking image that captures the audience attention and intrigues them to find out more.
• 2.
  The poster shouldand must follow the required size of what the channel requires. Usually, A4 landscape. And the slogan must attract the audience and also anchor to the image. The print advert must include the channels logo, sometimes it could be on the middle or the size either left or right. The information should be clear for the audience to see, it should present the date and time also sometimes should be placed in a colour block to make it stand out to the audience even more. However, there must be a simple colour scheme. The name of the program showing this advert should be in a colour block in one of the corners. Most likely both genders to smoke but the most people that smoke are men. Jet2.com Family National TV Advert-September2018 https://www.youtube.com/watch?v=93uKOinEcJw The music in this video is mood lifting https://youtu.be/cLyUcAUMmMY Music by Jess Glynne – Hold my Hand This music is pretty mood lifting and, in my opinion, soon as it starts it grabs your attention because of the sudden music start and the massive jet at the beginning. This advert passes happiness and makes u want to go on a holiday. Shows how much comfort a massive plane can offered. Shows how everyone is happy. The Pros of the advert are that is on tv and it a reach a massive variety of people. Airlines target advertising thru Facebook Airlines use digital adverts the one on the big screens on the airports and the massive trucks The happy people in the advert show positivity and happiness to the possible audience and by watching the advert the audience should be able to understand the purpose. In the video the weather on the airstrip is sunny and the environment in all shots is clear and this shows perfection. Which makes who ever sees the advert to fee more confutable and confident with the airline. This type of advert is the Demo from the 12 types of guns that shows all the benefits and how the service is provided which is in a good lighting. So in every shot there is a logo of the jet2 company which makes it quite repetitive this is an advertisement technique to show repetitive and helps that to stick in you your head or easily said memories it. The logo is very simply made which is why it sticks in your head and its also red and the use of red usually stick in your head easily because red is a very strong color red also matches with the most colors especially with white and black in case they want to have a positive or negative commercial. Codes and convention of a tv advert. These are very important Camera shots
• 3.
  Shot types, iconography,editing, lighting, sound, music, computer graphics and sfx with all these you can have an amazing advert. However, you should have stuff such as List of any camera angles that you should recall and list of shot type you can recall. The people that this advert is aimed at is family so man and women. They also fall into the D category which is Working class. I think this particular advert is aimed for families but not only because everyone likes to fly you don’t have to have a family to fly away on a low budget airliner. But they do aim them for more family type by reducing the price for family more people on board less you pay sort of thing. I thing this also falls to the mainstreamers category. Radio Commercial I have chosen the Pringles radio ad https://www.youtube.com/watch?v=Shshho7eC3o&list=PLdb2VaO4d- cRUkibgB2M06tLKN4Lom98S&index=16 Th type of guns 12 advertisement used here is the last one which is parody this is because they are trying to make a funny advert by adding vocal gags like burping and making jokes about the product, pringles is already a well-known brand of crisps so they can afford to make funny adverts because they are not looking to get serious attention. This advert is more of a reminder that they are there. The background noises are man-made while eating pringles and the sound used WHO LET THE DOGS OUT which is quite a popular song s it helps to build confidence between you the song and the brand by already knowing what it’s going to be about. The advertisement ends with a girl saying pringles yummy yummy. Which is kind of like a slogan that wants to convince that pringles are tasty also the because the slang used in the advertisement is very vulgar so it can reach a large target audience The codes and conventions of the radio advert are that the ad will have the slogan And the language use will be tailored to demographic. The mode of address will be directly to the audience Music is rarely copyrighted. The voiceover is upbeat with lively to attract the attention of the audience in the car usually speaking in an English accent and will speak very clearly for audibility. The radio advert can range from 15-60 seconds but the average is 30 seconds. This is enough time to qualities of the product. Often contains a music bed or a jingle to make the advert memorable with a voice over on top. This is aimed at mainstreamer’s category and falls on to the D category from the social grade table. I think this advert would grab the interest of both men and women reason for that because pringles are such a unique crisps and everyone likes it so it grabs the interest of both genders.