Legal and ethical issues and considerations of adverts c

Legal and ethical issues and considerations of adverts c

• 1.
  Legal and ethicalissues and considerations.
• 2.
  The main andmost important legal and ethical factors we need to consider.
• 3.
  Advertising to children Whenadvertising items and places the consideration of child welfare is very important especially when adverting to ages of 11-12 as we are. The advert can not contain inappropriate content that may affect a child, such as language bad behaviour and just setting bad examples. These rules apply to any advert under another consideration which will be gone over in another section. However when advertising to children it is much more important as it is a very sensitive area, any breaking of the regulation that may be deemed as bad for a child will mean our advert will not be aired on live tv or radio. TV and radio ads should also not be to complex or serious when advertising to children as it may be something that a young mind may not be able to follow and stay interested in meaning a whole audience is lost to promote what your promoting to.
• 4.
  Misleading content Our advertcannot contain any misleading content. This means that we can not advertise any points about our school or sixth form that promote them in a false and untrue way. Things like promising things to viewers or making up stats that benefit the product advertised are against advertising rules. Reason being is that someone may invest in the thing you have advertised due to your false claims and not get what they where said to get. This in a way can be seen as a scam or even fraud
• 5.
  Violent or inappropriatecontent Within advertising this consideration is a big one as adverts are usually subject to a mass audience. The main thing to consider in this is bad language, violent behaviour, harmful products and offending groups. Obviously as we planning on advertising to a younger audience bad language such as swearing or offensive language is a no go, for obvious reasons. No dangerous or violent behaviour can be shown either as it may promote to some people the act of violence but it also would not be permitted to be aired for advertising. Advertising any products or values that may be seen as inappropriate is also not allowed again for obvious reasoning, that it is promoting items or ideologies that may be seen by most as unethical or dangerous, this also would not be allowed to be shown live. And showing or saying anything that may offend a group or race is another thing that is needed to be considered as by doing this you are excluding a whole group that could have been people to advertise to but also it is a certain way to not get your advert passed by certain regulatory systems to get your advert into the public eye.
• 6.
  Copyright Copyright is astraight forward thing to consider. Make sure any music used or any products shown within the advert are allowed to be there and have been permitted by the musicians or companies who's products it is. If this is not considered your advert may be copyright striked and either taken off air or not allowed to be on air in the first place .
• 7.
  ASA (advertising standardsauthority)he UK Code of Broadcast Advertising (BCAP Code) applies to all advertisements (including teleshopping, content on self-promotional television channels, television text and interactive tv ads) and programme sponsorship credits on radio and television services licensed by Ofcom. It is designed to inform advertisers and broadcasters of the standards expected in the content and scheduling of broadcast advertisements and to protect consumers. The Code is enforced by the Advertising Standards Authority, who can take steps to remove or have amended any ads that breach these rules. There are 30 codes to follow overall of which some I have gone over in the previous slides. I feel those are the most important to an advert. Recognition of advertising Distance selling Prohibited categories Medicines, medical devices, treatments and health Weight control and slimming Food, food supplements and associated health or nutrition claims Financial products, services and investments Faith, religion and equivalent systems of belief The ASA is the body that we will refer to, to make sure that our advert is an acceptable Charities piece that is valid to be broadcasted on air with no issues. Gambling Lotteries Alcohol Motoring Betting tipsters Premium-rate telephone services Telecommunications-based sexual entertainment services Homeworking schemes Instructional courses Services offering individual advice on consumer or personal problems Introduction and dating services Competitions Private investigation agencies Pornography