Here are the key trends in the North American retail sector:
- Online shopping continues to grow rapidly, with e-commerce sales forecast to increase by 15% annually through 2022. Brick-and-mortar retailers are investing heavily in omnichannel capabilities to keep up with customer demands.
- Mobile commerce is driving more sales, with over 50% of online traffic now coming from mobile devices. Retailers are optimizing their sites and apps for mobile.
- Customers expect fast, convenient delivery options like same-day delivery. Retailers are expanding their fulfillment networks through technologies like click-and-collect to meet these demands.
- Artificial intelligence and analytics are being used more to personalize