What’s up today
LESSON 1        Welcome!

7:50 - 9:25     Teaching: Less Is more: Graphic design principles and current trends



9:25 - 9:35     Break

LESSON 2        Kim Kusk Mortensen: Menneskets udvikling og det humane genom

9:35 - 10:20

10:25 - 11:10   Lunch time


11:10 - 11:35   Introduction to studies and student life

LESSON 3        Teaching: Susanne Kolle

11:35 - 13:10
Ugne
LESS IS MORE
Graphic Design Principles And
       Current Trends
What is Graphic Design?
Graphic Design

Creative process most of the time involving a clients and
                designers cooperation.



It’s goal is to convey a specific message through visual
                form to the target audience.
Visual Communication /
Communication Design
How cool that can be?
aspects
idea             composition
aspects
typography         Colours /contrast
Basic Principles :
1. Have A Concept
2. Communication Over The
   Decoration
3. Keep The Harmony
4. One-two Punch Strategy
5. Colours On Purpose
6. Do Not Overdose On
   Typeface Families
7. Give It Some Space
8. Be Universal And Not Selfish
9. Less Is More
What about everyday life?

                        TASK:
 Write down 3 examples of graphic design you saw this
week and what principles were the most important there.
Homework assignment
Homework assignment

     1.    What is the power of visual influence? Give an example.

            1.   How close to the emotion design approach is?

 1.       What is the difference between visualized/expressed/shown
                         emotion and awoken emotion?

1.    How the power of visualization can be used to obtain attention?
JR- Artist Paris
JR / Exposition Paris 2009 - Ile Saint Louis
What is the connection between
homework video and this one?
Say less - mean more
5 minute break
Less Is More
If you can do it with less, then do it!

      A Motto Of Minimalism.
Discuss in pairs what do these pictures represent
Tales
Tales
What about this one?
1. What Could The Picture
   Mean?

1. What Company It Could
   Represent?

1. What Emotion Does It
   Spread?
Questions/ comments?
Less is more

Less is more