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Lesson 1 Media concepts - Representation & mediation
The document discusses media representation and how the media constructs aspects of reality through the ways it chooses to portray people, places, events, and issues. It explains that representation involves re-presenting reality, not presenting it directly, and different people will have different representations based on their own experiences and perspectives. It also discusses how media producers mediate, or control, representations to try and influence the messages and meanings audiences take away. Producers do this through techniques like editing, camera angles, music, and captions that can shape interpretations. Overall, the document emphasizes that all media representations are constructions of reality, not reality itself, and will reflect the perspectives and agendas of those creating the representations.
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Lesson 1 Media concepts - Representation & mediation
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- 3. What do yousee?
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- 5. To begin tounderstand representation
- 6. What is representation? •Representation is the way in which the media constructs aspects of ‘real life’ including people, places, events, culture, ethnicity and issues (WJEC, Exploring the Media) • The media don’t just present reality they re-present it.
- 7. Understanding Representation • Tobe able to understand representation we need to be aware that part of it is how we see things and this is affected by our own experiences, culture, gender and preconceived expectations. • Task- write a 50 word description of yourself and then ask the person next to you or someone on your table to write on of you. How are they different? • They are different because of the person’s positioning and relationship to the subject matter which in this case is you.
- 8. Same person: oneyear apart. Consider how Miley Cyrus was representing herself last year, compared to her most controversial representation.
- 9. This was theimage on Miley Cyrus’ homepage of her official website last year. Why has this image been chosen? What does it represent?
- 10. Representation… • These arenot the actual thing or person – they are a representation of the thing. • Representation means to re-present (i.e. show again) • Remember: Individuals and groups of people are represented in the media as being a certain way. This is a construct of reality and NOT reality itself.
- 11. Representations• We’re creatingrepresentations all the time – if you’ve got a Facebook page you’ve definitely created a representation of yourself. • Think about what you choose to put on there, and what you choose not to put on there.
- 12. How we arerepresented • I could represent this class as diligent and hard working. • Or I could represent you as off-task and disengaged. It’s all about HOW I choose to show you, and what I leave OUT.
- 14. We can showthe police as caring and helpful
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- 16. MEDIATION • The mediaselects (mediates) the way it shows people to serve its own purposes. • A media producer (the person who made the media product – advert, film, TV show) will deliberately represent a person or group according to what they want others to believe.
- 17. Key term: Mediation Mediationrefers how a representation is put together and what message it gives the audience
- 18. EVENT Mediation Representation of theevent Selection process: Type of media Editing Camera Angle Costume Language Music Key term: MEDIATION (Reality) The outcome Message to the Audience
- 19. Actor Mediation Representation of character Selectionprocess: Type of media Editing Camerawork Mise-en-scene Dialogue Music Key term: MEDIATION Heath Ledger
- 20. Every report ofan event is a representation of the event, NOT reality. Versions of reality: What you hear and see in the media is controlled by the person who is informing you: IT IS ONE PERSON’S REPRESENTATION AND THEREFORE WILL PRESENT THEIR OPINIONS, BELIEFS AND BIASES .
- 21. Media representation canhave many interpretations so as to direct the audience towards a desired outcome or message the producer can add captions, music, mise-en-scene, lighting or film from certain camera angles. Key Term: ANCHORAGE
- 23. What do youthink?
- 24. Look at thepicture below and think about what it means to you.
- 25. How does thefollowing caption affect the meaning of the same picture: Corrupt officer arrested
- 26. Important Points toConsider! • What kind of world/image is being created by the text? • Is it positive or negative? • How will audiences interpret this? • This will depend on how the person sees the particular person or celebrity, what their relationship is to a certain event or issue • It will also depend on the persons age, gender, ethnicity and situation