Lesson 2 stars negative

Lesson 2 stars negative

• 2.
  Starter Task ‘Neither audiences,nor producers need film stars anymore’ How far do you agree with this statement? Write down the names of your THREE favourite films of 2014 Now write down the main reason you wanted to see these films Title Reason Interstellar Director & Genre The Raid 2 Genre / Sequel Exodus Director/Genre
• 3.
  Starter Task ‘Neither audiences,nor producers need film stars anymore’ How far do you agree with this statement? Write down the names of the THREE film you are most anticipating in 2014 Now write down the main reason you want to see these films Title Reason Star Wars Episode VII Franchise Inherent Vice Director Mad Max Franchise
• 4.
  Learning Objectives Identify theways film stars can be considered a Negative Explore the reasons for the decline in ‘STAR POWER’ Evaluate our findings in a detailed essay plan
• 5.
  Using the informationwe learnt in our previous lesson, make a list of the ways film stars can HELP attract an audience and increase profits To good to be true… • Reinforce the IDEOLOGICAL PERSPECTIVE • Stars usually play ‘TYPES’ • ‘TYPES’ offer security to audiences as they know what to EXPECT • Producers can predict the types of films audience want based on a Star’s popularity • Star Qualities can be focused upon in trailers and marketing materials • Star images are constructed to appeal to mainstream audiences – they can reflect how people view the world etc How may these things be construed as negative to modern audiences?
• 6.
  Screenwriter William Goldmandefines a film star as: Film starts? “Someone who can reliably open a movie at Number 1 (at the box office) Now look at the list of the Top 10 grossing films of 2014: 1 Transformers: Age of Extinction Par. $1,087. 4 2 The Hobbit: The Battle of the Five Armies WB $781.8 3 Guardians of the Galaxy BV $772.7 Could any modern star be said to do this?
• 7.
  Think back toour exam question… How can we use this information to answer this question? Star power(less)? It seems clear that film franchises, re-makes, sequels and effects driven blockbusters are more appealing than the stars who appear within them ‘Neither audiences, nor producers need film stars anymore’ How far do you agree with this statement? Why do you think this is? Films are no longer self contained entities, but instead can be part of expansive and varied ‘UNIVERSES’
• 8.
  Expanded Universes…
• 9.
  Expanded Universes…
• 10.
  It seems thatFranchise filmmaking has become a major factor in the decline of STAR POWER Star power(less)? Films now offer an on-going story that requires more attention and commitment from their audiences Film Franchises offer audiences a chance to see characters go on longer, more engaging and ultimately more rewarding journeys Harry Potter franchise 2001 - 2011 What does a franchise like Harry Potter offer audiences that stand alone, star driven films do not?
• 11.
  As we haveseen, larger film ‘universes’ offer a richer and more rewarding entertainment experience that star driven films Star power(less)? Franchises also highlight the social experience and it’s importance to film goers An entire generation of film goers grew up watching Harry Potter and as a result it became more that ‘Just a film’ Each HP release became a social experience for audience who most likely went to see each film with the same groups of people, who could enjoy a shared experience
• 12.
  What other reasonscould be behind audiences’ shift away from stars? Star power(less)? • Audiences now have much more choice than ever before • Modern games are complex, narrative driven worlds that offer audiences a greater challenge • Games now offer up to 100 hours game play and online, inter ACTIVE experiences • Games are social experiences that offer a cheap alternative to an expensive cinema trip • Home Entertainment ACTIVE Audiences …contribute to the narrative process by interacting with the medium PASSIVE Audiences … do not contribute to the narrative or story of the medium. They simply watch another persons vision
• 13.
  What other reasonscould be behind audiences’ shift away from stars? Star power(less)? • Since the late 90’s TV Drama has evolved in to a complex, varied and challenging genre • The quality of shows has increased and shows now offer long, open ended stories that require hundreds of episodes to conclude • Shows like Lost, The Wire, The Sopranos, Game of Thrones, Breaking Bad etc… have become immensely popular and a genuine alternative to the cinema • The popularity of box sets also offer the same opportunities • Television Revolution A common misconception is that ‘TV makes you dumb!’ Stephen Johnson's ‘Sleeper Curve’ theory suggests the opposite Read the hand-out and highlight the key points
• 14.
  What other reasonscould be behind audiences’ shift away from stars? Star power(less)? • TV has always lagged behind cinema technology and cinemas where the only place to experience Widescreen, Surround Sound, 3D films • Modern films face a much harder challenge when drawing in audiences • Technology is no longer an advantage • Audiences can build 4K, 3D, 110” Television sets with 7.1 Surround Sound systems • Audiences also have an ENORMOUS choice! • Television Revolution
• 15.
  What other reasonscould be behind audiences’ shift away from stars? Star power(less)? Peter Guber, a former chairman of Sony Pictures, said • Social Networking and phones in cinemas "You look around the [cinema] and can see the glow, not on people's faces from watching the movie, but on their chins – from the Blackberries and iPhones,"
• 16.
  Read the article…and highlight the key points. Star power(less)?
• 17.
  What are thekey factors in the decline of Star Power? Summary
• 18.
  We will nowattempt to answer a previous exam question using information from our lessons. Summary ‘Neither audiences, nor producers need film stars anymore’ How far do you agree with this statement? Working in pairs you are to write an essay plan for the question above You must cover all areas of star study we have looked at
• 19.
  You MUST commenton ALL of the following areas: • Christine Gledhill • Stars as Capital Value • Stars as Constructs • Stars as Deviant • Stars as Cultural Value • Star Qualities and how they create: • Character ‘Types’ • Audience expectations • What are the positives of stars playing similar roles again and again? Think of how this may benefit audiences and producers. What are the potential negatives of this? • Ideological Perspectives – How can stars reinforce this? Essay plans You MUST comment on ALL of the following areas: • Expanded Universes… • How do Franchises offer a greater, more demanding experience? • Franchises • Decline of Star Appeal • Sleeper Curve Theory • Greater number of alternatives to cinema • Ideological elements? • Are we looking for fantastical heroes to escape from our own reality? • Video Games You must include case studies of film stars You must also use quotes from the articles you have read! ‘Neither audiences, nor producers need film stars anymore’ How far do you agree with this statement?