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Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed
The document outlines strategies for leveraging LinkedIn to enhance business prospecting, promotion, and sales. It emphasizes the importance of maintaining a robust personal profile, engaging with groups, and creating valuable content without appearing overly promotional. Key tips include participating in discussions, adhering to group rules, and prioritizing reputation and relationships over direct sales.
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Leveraging LinkedIn to Prospect, Promote, Sell, & Succeed
- 1. Leveraging LinkedIn to Prospect, Promote, Sell& Succeed Joel Don @joeldon [email protected]
- 2. Pure businessnetwork >200 million users Profile + work/education timeline = invaluable (free) business intelligence Accurate (mostly) business data Not a static resume site (if you engage) 2
- 3. 3 How youshow up What you share How you share
- 4. 4 Only maintainone LinkedIn account at any given time You may not create a user profile for anyone other than a natural person; don’t be a logo Profile image: “your likeness or a head-shot photo” If you are a business and plan to put a business name as your name, don’t join LinkedIn. LinkedIn is a social network for professionals and people, not companies. Neal Schaffer, Author, LinkedIn Expert
- 5. 5 Create arobust profile; complete every profile field Use a professional photo Don’t forget the headline Include websites or links (up to 3) Polish summary ◦ experience (employment history + accomplishments) ◦ specialties ◦ skills/expertise (endorsements) ◦ education ◦ organizations
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- 8. 8 Competitive issues Current employer Prospecting
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- 10. 10 Reveal IDto companies Job/career hunting Recruiting
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- 18. 18 Join maximum50 groups Groups enable backdoor email access (skip InMail or “Introductions”) Sections: ◦ Discussions ◦ Promotions ◦ Jobs (LinkedIn paid listings) ◦ Jobs Discussions Read the Group Rules before posting Every group set specific posting and moderation policies ◦ Manager and/or member moderated ◦ Section policies ◦ New member and new LinkedIn account policies
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- 20. 20 Questions Ideas Issues Trending topics Interesting articles (say why) Technical tips News Advice Webinars White papers Products Meetings Conferences Events Services
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- 22. 22 Avoid exceeding130 characters Start a discussion = headline and link to full post Add more details = supporting text Add link to “Attach a link” field ◦ Grabs summary of post/article ◦ Resolves post illustration graphic
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- 27. 27 “a leader inbuilding automation and security”
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- 29. 29 Most groupsset to be moderated by managers and members Post to the appropriate section Flagging = brand diminished with min 2 members New LinkedIn policy on members that are blocked Blocked: “Requires Moderation” in all groups (aka LinkedIn jail)
- 30. 30 Focus onDiscussions ◦ Deliver LinkedIn “business card” & engage Multiple group posting/same content ◦ Risks: cut, paste & run profile Promotions: Watch post frequency Sell reputation & resource first; then products or services Make every post an opp to engage, discuss Endorsements = poke ◦ Shortcut for recommendations ◦ Poke who you know; not sales/marketing strategy
- 31. 3131 Joel Don @joeldon [email protected] public relations+ social media + reputation enhancement