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Leveraging Omnichannel Trends for E-Commerce Marketplace Success
The document discusses leveraging omnichannel trends for e-commerce marketplace success, emphasizing the importance of mobile presence, delivery options, and selection in appealing to consumers. It highlights the growing significance of marketplaces like Amazon, where third-party sellers play a crucial role in sales. Key strategies involve understanding consumer expectations and selecting the right marketplaces for business growth.
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Leveraging Omnichannel Trends for E-Commerce Marketplace Success
- 1. #CCS19 Leveraging Omnichannel Trendsfor E-Commerce Marketplace Success SPONSORED BY:
- 2. #CCS19 Follow this eventon LinkedIn & Twitter #CCS19 Retail Touchpoints: @RTouchPoints Andrew Gaffney: @Agaffney ChannelAdvisor: @ChannelAdvisor Link Walls: @Linkwalls
- 3. #CCS19 About Retail TouchPoints Launched in 2007 Over 45,000 retail subscribers To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
- 4. #CCS19 Prize Pack:Register & Attend to Win Earn 1 automatic entry when you register and a second entry when you attend live. Register For & Attend #CCS19 Webinars For the Best Chance to Win! • Free Pass to #RIC19 in NYC May 6th-8th – 1 Winner Per Day • Apple AirPods – 1 Winner • $10 Starbucks Gift Cards – 1 Winner Per Session
- 5. #CCS19 Questions, Tweets &Resources Submit your questions here Download today’s resources Join the conversation #CCS19
- 6. #CCS19 Panelists Link Walls VP DigitalMarketing Strategy ChannelAdvisor Moderator: Andrew Gaffney Executive Editor Retail TouchPoints
- 7. Leveraging Omnichannel Trends forE-Commerce Marketplace Success Link Walls, Vice President, Digital Marketing Strategy ChannelAdvisor Copyright 2019 ChannelAdvisor 7
- 8. Presenter Slide Copyright 2019ChannelAdvisor 8
- 9. Copyright 2018 ChannelAdvisor9 Who We Are
- 10. Copyright 2019 |ChannelAdvisor ChannelAdvisor provides the industry's most complete solution to help grow your e- commerce business. Retail & Manufacturing Customers Worldwide Global Transactions (2018) 100+ Channels Supported Worldwide
- 11. Copyright 2019 ChannelAdvisor11 Leveraging Omnichannel Trends for E-Commerce Marketplace Success
- 12. How we gothere… Copyright 2019 ChannelAdvisor 12 RETAILER ONLINE SELLER
- 13. Omni-channel 1.0 Copyright 2019ChannelAdvisor 13
- 14. Amazon Flywheel… Copyright 2019ChannelAdvisor 14 Key tenets: • Price • Selection • Convenience
- 15. The Bar isRising Again Copyright 2019 ChannelAdvisor 15
- 16. The Relentless Pursuitof Easier 16Copyright 2019 ChannelAdvisor
- 17. What is Omni-channel2.0? Copyright 2019 ChannelAdvisor 17 STORES DELIVERY MOBILE VOICE
- 18. Copyright 2019 ChannelAdvisor18 Marketplace Platforms are at the Intersection of Omni-Channel 2.0
- 19. The Opportunity Copyright 2019| ChannelAdvisor $330 B sold on U.S. marketplaces to U.S. customers Source: Internet Retailer Top 100 Online Marketplaces
- 20. The Opportunity Copyright 2019| ChannelAdvisor 52% of units sold on Amazon were from 3rd party sellers Source: Amazon.com, Q4 2018
- 21. Mobile Continues toGrow Copyright 2019 ChannelAdvisor 21 Source: Google
- 22. Smartphones: Most ValuableReal Estate in Retail 22Source: comScoreCopyright 2019 ChannelAdvisor
- 23. Mobile Shopping onMarketplaces • Continue to believe that mobile “narrows the options” for consumers to a small number of popular apps • Amazon reported “70% more customers worldwide” shopped on the Amazon app Copyright 2019 ChannelAdvisor 23 Source: Amazon
- 24. Copyright 2019 | ChannelAdvisor Over350 million products for sale
- 25. Marketplaces Enable OneStop Shopping • Universal cart enables multi- retailer shopping seamlessly Copyright 2019 ChannelAdvisor 25
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- 27. Landscape: The EmpoweredConsumer Copyright 2019 ChannelAdvisor 27 The “Prime” effect has created an expectation of free 2-day shipping. Percentage of consumers who expect to receive goods within 2 days Percentage of consumers willing to pay for 2-day shipping Source: PwC, Global Insights Survey 2018 62% 11%
- 28. Amazon Logistics EnablingFast and Free Shipping 28Copyright 2019 ChannelAdvisor
- 29. Many Delivery ModelsEmerging Copyright 2019 ChannelAdvisor 29
- 30. Making the StrategicChoice: Why do you want to expand? Copyright 2019 ChannelAdvisor 30 Expansion Brand Protection Increase Audience Increase GMV Liquidate Stock
- 31. Making the StrategicChoice: Where is the demand? Copyright 2019 ChannelAdvisor 31 You Competing Sellers
- 32. Planning for Growth:Order Management & Fulfillment Copyright 2019 ChannelAdvisor 32 • Prepare for increased order volume to warehouse • Order Management System development • Understand marketplace fulfillment and return policy requirements
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- 34. ✓ Consumer trendsdriving omni-channel significantly overlap with Marketplaces ✓ Selection, delivery and mobile presence all strong on marketplaces ✓ Diversified marketplace strategy is key ✓ It’s important to identify which marketplaces make the most sense for your business and products ✓ Plan in order to successfully execute Copyright 2019 ChannelAdvisor 34 Key Takeaways
- 35. Thank you! Copyright 2019ChannelAdvisor 35 Link Walls, VP Digital Marketing Strategy [email protected] @linkwalls
- 36. #CCS19 Q&A // Panelists LinkWalls VP Digital Marketing Strategy ChannelAdvisor Moderator: Andrew Gaffney Executive Editor Retail TouchPoints
- 37.
- 38. #CCS19 Thanks for attending Catchup on all of the #CCS19 here: http://webinars.retailtouchpoints.com/connected-consumer-series/2019/