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LIB300 Week 1 communicating in today’s global business environment
This document provides an overview of week 1 of a business communication course. It discusses key concepts like the definition of communication, why communication is important for careers and companies, and how global industries communicate nowadays using new technologies. The document outlines what employers expect from communication skills and reviews ethical guidelines and dilemmas. It also introduces various tools for collaborating, sharing information, and interacting with customers in today's digital business environment. For homework, students are asked to evaluate a sample of professional communication and present their analysis in class.
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LIB300 Week 1 communicating in today’s global business environment
- 1. LIB300 COMMUNICATING IN TODAY’S GLOBALBUSINESS ENVIRONMENT Week 1 Dr. Russell Rodrigo Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall
- 2. HOW DO YOUTHINK GLOBAL INDUSTRIES COMMUNICATE NOWADAYS? DISCUSS IN PAIRS.
- 3.
- 4. COMMUNICATION ▪ is theprocess of transferring information and meaning between senders and receivers, using one or more written, oral, visual, or electronic channels. ▪ The essence of communication is sharing –providing data, information, insights, and inspiration in an exchange that benefits both you and the people with whom you are communicating.
- 5. WHY IS COMMUNICATION IMPORTANTTO YOUR CAREER NO MATTER WHAT CAREER PATH YOU PURSUE?
- 6. ‘You can havethe greatest ideas in the world, but they’re no good to your company or your career if you can’t express them clearly and persuasively’. – Bovee &Thill, 2012
- 7. COMMUNICATION IS IMPORTANT TOA COMPANY It provides: ▪ Closer ties with important communities in the marketplace. ▪ Opportunities to influence conversations, perceptions, and trends ▪ Ability to ‘humanize’ otherwise impersonal business organizations ▪ Faster problem solving ▪ Stronger decision making ▪ Increased productivity ▪ Steadier work flow
- 8. WHAT DO YOUTHINK YOUR FUTURE EMPLOYERS WILL EXPECT FROM YOU? Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall
- 9. UNDERSTANDING WHAT EMPLOYERS EXPECTFROM YOU ▪ Organize ideas and information logically and completely ▪ Express yourself coherently and persuasively in a variety of media ▪ Construct compelling narratives – telling stories, in other words – to gain acceptance for important ideas ▪ Evaluate data and information critically to know what you can and cannot trust ▪ Actively listening to others ▪ Communicate effectively with people from diverse backgrounds and experiences ▪ Use communication technologies effectively and efficiently
- 10. UNDERSTANDING WHAT EMPLOYERS EXPECT FROMYOU ▪ Follow accepted standards of grammar, spelling, and other aspects of high- quality writing and speaking ▪ Adapt your messages and communication styles to specific audiences and situations ▪ Communicate in a civilized manner that reflects contemporary expectations of business etiquette ▪ Communicate ethically, even when choices aren’t crystal clear ▪ Respect the confidentiality of private company information ▪ Follow applicable laws and regulations ▪ Manage your time wisely and use resources efficiently
- 11. THE BASIC COMMUNICATIONPROCESS 1. Sender has an idea 2. Sender encodes the idea in a message 3. Sender produces the message in a medium 4. Sender transmits message through a channel 5. Audience receives the message 6. Audience decodes the message 7. Audience responds to the message 8. Audience provides feedback to the sender
- 12. PRACTICE: GROUP WORK Introduce yourself toyour classmate. Address areas as your background, interests, achievements, and goals. Discuss ways how you think you will succeed in this course.
- 13. EVALUATING COMMUNICATION EFFECTIVENESS Use the eightphases of communication process to analyze a communication you’ve recently had with your classmate. What idea where you trying to share? How did you encode the message and transmit it? Did the receiver get the message as you had intended? Did the receiver decode the message as you had intended? How do you know? Did you succeed in getting your message across? If not, based on your analysis, what do you think prevented your successful communication in this instance?
- 14. NEW APPROACH TOBUSINESS COMMUNICATION: SOCIAL COMMUNICATION MODEL Business Communication 1.0 Tendencies Business Communication 2.0 Tendencies • Publication • Lecture • Intrusion • Unidirectional • One to many • Control • Low message frequency • Few channels • Information hoarding • Static • Hierarchical • Structured • Isolation • Planned • Isolated • Conversation • Discussion • Permission • Bidirectional, multidirectional • One to one, many to many • Influence • High message frequency • Many channels • Information sharing • Dynamic • Egalitarian • Amorphous • Collaboration • Reactive • Responsive
- 15. SOCIAL COMMUNICATION MODEL ▪ interactive, conversational,and usually open to all who wish to participate Social media tools do present some potential disadvantages that managers and employees need to consider.
- 16. ETHICAL COMMUNICATION ▪ avoids deceptionand provides the information audiences need. ▪ Includes all relevant information that is true in every sense and does not violate the rights of others.
- 17. U N ET H I C A L C O M M U N I C AT I O N ▪ Plagiarizing ▪ Omitting essential information ▪ Selectively misquoting ▪ Distorting statistics or visuals ▪ Failing to respect privacy or information security needs
- 18. ETHICAL DILEMMA ▪ involves choosingalternatives that aren’t clear- cut - e.g. Employees generally want higher wages and more benefits, but investors who have risked their money in the company want management to keep costs low so that profits are strong enough to drive up the stock price. - Both sides have a valid position; neither one is ‘right’ or ‘wrong’. Ethical Lapse ▪ is clearly unethical and frequently illegal choice - e.g. Homebuyers in an Orlando, Florida, housing development were sold houses wihtout being told that the area was once a U.S. Army firing range and that live bombs are still buried in multiple locations around the neighborhood.
- 19. ETHICAL GUIDELINES 1. Make sureyou have defined the situation fairly and accurately 2. Make sure your intentions are honest and fair 3. Understand the impact your messages will have on others 4. Ensure that your message will achieve the greatest possible good while doing the least possible harm 5. Make sure your underlying assumptions wont change over time 6. Make sure you are comfortable with your choices
- 20. PRACTICE Explain why youthink each of the following is or is not ethical; ▪ Deemphasizing negative test results in a report on your product idea. ▪ Taking an office computer home to finish a work-related assignment. ▪ Telling an associate and close friend that she should pay more attention to her work responsibilities or management will fire her.
- 21. PRACTICE 1 Knowing thatyou have numerous friends throughout the company, your boss relies on you for feedback concerning employee morale and other issues affecting the staff. She recently approached you and asked you to start reporting any behavior that might violate company policies, from taking office supplies home to making personal long distance calls. List issues you’d like to discuss with her before you respond to her request.
- 22. POWERFUL TOOLS FOR COMMUNICATING EFFECTIVELY Redefining theOffice ▪ Virtual Meeting Spaces ▪ Wireless Networks ▪ SharedWorkspaces ▪ Electronic Presentation ▪ Unified Communication
- 23. COLLABORATING ▪ Wikis ▪ Socialnetworking ▪ Crowdsourcing and Collaboration Platforms ▪ Web-based Meetings ▪ Videoconferencing andTelepresence
- 24. SHARING INFORMATION ▪ RSS Newsfeedsand Aggregators ▪ Community Q&A ▪ Social Tagging and Bookmarking ▪ Interactive DataVisualization ▪ Supply Chain Management Software
- 25. INTERACTING WITH CUSTOMERS ▪ Online CustomerSupport (live sales rep via phone or instant messaging) ▪ Podcasts (downloadable audio and video recordings) ▪ User-Generated Content (let business host photos, videos, programs, technical solutions and others for their customer communities). ▪ Blogs ▪ Microblogs (e.g.Twitter- the great way to share ideas, solicit feedback, monitor market trends, announce special deals and events. )
- 26. USING COMMUNICATION TECHNOLOGY EFFECTIVELY KEEP TECHNOLOGY IN PERSPECTIVESO THAT IT DOESN’T OVERWHELM THE COMMUNICATION PROCESS LEARN YOUR TOOLS SO YOU CAN USE THEM PRODUCTIVELY GUARD AGAINST INFORMATION OVERLOAD BY SENDING ONLY THOSE MESSAGES OF VALUE TO YOUR AUDIENCES AND BY PROTECTING YOURSELF FROM TOO MANY LOW- VALUE INCOMING MESSAGES DISENGAGE FROM THE COMPUTER FREQUENTLY TO COMMUNICATE IN PERSON
- 27. HOMEWORK: ▪ Locate anexample of professional communication from a reputable online source. It can reflect any aspect of business communication, from an advertisement or a press release to a company blog or website. Evaluate this communication effort in light of any aspect of this lesson that is relevant to the sample and interesting to you. For example, what medium is used? Is the piece effective? Ethical? ▪ Write a brief analysis of the piece (no more than one page), citing specific elements from the piece and support from the lesson discussed. ▪ Present your analysis next meeting. Use no more than 6 slides. Bovee, C., & Thill, John. (2012). Business Communication Essentials (5th Ed.). Upper Saddle River, N.J: Prentice Hall
- 28. Assessment Weightage Appropriate BusinessCommunication Material /10 Evaluation of the medium used /20 Evaluation of the material’s effectiveness /20 Evaluation of the material’s sense of ethics /10 Audience Tone, and Style /10 Organization and Flow Responses to other posts /10 /20 Total /10 Comments: