Link building: how to get quality backlinks
- 1. Link Building How to build a strategy to get high quality Backlinks
- 2. André Mousinho Content Marketing and SEO Specialist [email protected] /in/andremousinho
- 3. Why Link Building is SO important
- 4. Google: two most important ranking factors Backlink Profile: Shows Google the authority, quality and impact of a domain and content Content Quality: Google wants to show the result that better answers the searcher intent
- 5. Link Building ● Works as an indication, passing credibility (Pagerank) ● The higher the authority the better ● Be in the same niche is also a factor
- 7. What does define a Backlinks Quality?
- 8. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
- 11. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
- 14. Buy an Iphone
- 15. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
- 18. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
- 21. Quality Backlink ● Domain Authority and Page Authority ● Natural links ● Anchor text ● Backlink position ● Type of link (image, text) ● Market ● New domain
- 22. How to define priorities ● Links form new domains and with Good Authority ● Same or similar Market ● Links your competitor has and you don’t ● Direct links for key pages and follow up your positions
- 24. Two main types of Backlinks: Nofollow: Also a normal backlink witch drives traffic. The difference is to ask Search Engines not follow the link, not sending authority Follow: Normal links that pass authority to the domain receiving
- 25. Two main types of Backlinks: Nofollow: Also a normal backlink witch drives traffic. The difference is to ask Search Engines not follow the link, not sending authority Follow: Normal links that pass authority to the domain receiving Both types are really important
- 26. Wait! Nofollow are also good backlinks?
- 27. Nofollow links benefits ● You get traffic the same way ● They passa authority (WHAT?) ● Social Signs ● Influence Marketing ● Brand Awareness ● Links generate more links ● Backlink profile way more natural
- 29. Internal Linking and External Linking are essential Internal Linking: ● Shows your main pages (authority) ● Better navigation (UX) ● Reduce bounce rate, increase number of pages visited and time on site External Linking: ● Authority gain ● Increase your brand awareness ● Referal traffic ● Ranking factor
- 30. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
- 32. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
- 35. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
- 37. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
- 39. Good Internal Links practices ● The closest to the home page are more important ● Pass authority between internal pages ○ Topic Clusters ● Focused on receiving clicks (anchor text)) ● Conversion CTAs ● Storytelling ● Drives visitors through the sales funnel
- 40. Authority + Ranking (SEO) Relevant pages (Usability) CTA (CRO) Internal Linking Funnel: A well done internal linking helps to increase the number of visitors lead them to become consumers.
- 43. Some tools you may like: ● Ahrefs ● SEMrush ● Monitor backlinks ● Majestic ● Open Site Explorer ● Raven Tools ● Link Assistant ● Spyglass
- 44. Some tools you may like: ● Ahrefs ● SEMrush ● Monitor backlinks ● Majestic ● Open Site Explorer ● Raven Tools ● Link Assistant ● Spyglass Free Trial!
- 45. SEMrush
- 46. SEMrush
- 47. SEMrush
- 48. SEMrush
- 49. SEMrush
- 50. SEMrush
- 51. Guest Post
- 52. How to find good opportunities Sites that receive guest content ● Keyword + “submit an article” ● Keyword + “guest post” ● Keyword + “submit guest post” ● Keyword + “write for us” ● Keyword + “add content” ● Keyword + “guest blogger” ● Keyword + inurl:category/guest
- 53. How to find good opportunities
- 54. How to find good opportunities Competitors partners ● “guest post written by *competitor name*” ● “content written by *competitor name* team”
- 55. How to find good opportunities Competitor partners: competitor description
- 56. How to find good opportunities Competitor partners: competitor description
- 57. How to find good opportunities Competitor partners: competitor description
- 58. How to find good opportunities SERPs nobody visits ● Smaller sites are more opened to accept ● A lot of new sites are doing a great work, but still don’t rank so well
- 65. Mention: company name + keyword
- 66. Mention
- 67. Mention
- 68. Mention
- 69. Menção
- 70. Mention Some people may spell wrong ● rockcontent ● Rocket Content ● Rock Contente ● Entre outras.
- 71. Broken Links
- 72. How to find broken links Tools: Check My Links Screaming Frog
- 73. How to find broken links
- 74. How to find broken links
- 75. Como achar links quebrados
- 76. How to find broken links
- 77. How to find broken links
- 78. André Mousinho Content Marketing and SEO Specialist [email protected] /in/andremousinho