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LinkedIn, Facebook & Email
The document provides an overview of utilizing LinkedIn and Facebook for business networking and marketing. It emphasizes the importance of a complete LinkedIn profile, effective photo selection, expanding connections, and leveraging applications and groups. Furthermore, it discusses Facebook's role in maintaining customer relationships rather than generating new customers, underscoring that businesses can still benefit from engaging with their existing audience.
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LinkedIn, Facebook & Email
- 1. LinkedIn, Facebook& YourBusiness March 25, 2014
- 2. Linked In Basics •Signing Up and setting up profile • Choosing a photo • Endorsements • Expanding your network • Useful Tips
- 3. Setting Up &Setting Profile • Want to strive for 100% completeness on your personal profile by adding your current position, at least two past positions, information about your education, a summary of your background/experiences, a profile photo, details about your specialties and at least three recommendations. • If you’ve been on LinkedIn for a while, think about profile changes you can make to further demonstrate who you are and what you have to offer.
- 4. Selecting A Photo •As mentioned above, a profile picture is one of the key components that make your profile complete. Keep in mind though that the image can only be 80 pixels by 80 pixels. • LinkedIn will permit you to resize a photo, but you won’t be able to do any editing. So choose your photo carefully keeping in mind location, what you are wearing, whether it has good composition and lighting and if it has the artistic feel you want. You can specify who sees your profile picture: my connections, my network or everyone.
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- 8. Endorsements How does thishelp you grow?
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- 11. Expanding Your Network •You can grow your list of LinkedIn connections through webmail contacts (email contacts who are already on LinkedIn), colleagues and classmates, and through networking on LinkedIn groups. • Your connections are what make LinkedIn work for you, so taking the time to expand your reach is time well spent.
- 12. LinkedIn Tips • AsLinkedIn suggests, you can add third-party applications to “enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective.” There are currently 19 applications to choose from. Depending on what you want to highlight, you can give a good example of your specialties, areas of interest, and work samples.
- 13. Blogging • You canbring your blog posts into LinkedIn with applications such as Blog Link or WordPressLinkedIn. It’s a powerful way to engage your connections with material you’ve written and if they hadn’t already been visiting your blog on a regular basis, your posts will make it in front of their eyes when they receive their LinkedIn updates.
- 14. Follow Companies • Companyfollows make it possible for you to keep your eye on key events happening at companies you’re interested in. You’ll see information regarding new jobs, new hires and promotions, what it’s like to work there via employee testimonials and how to contact a recruiter.
- 15. Groups • LinkedIn Groupsare a great way to stay on top of topics of interest to you and to network with others in your field. You can see who was most influential in the group the past week and follow their activities on LinkedIn. To find groups, go to LinkedIn Groups Directory. • LinkedIn has restrictions about whom you can reach out to with a free account. The person has to have been a colleague, classmate, someone you’ve done business with or a friend. One of the best bonus features of Groups is that you can send InMail to group members without having to upgrade to a premium account.
- 16. Company Pages • LinkedInhas offered company profiles since 2008 and last month the profiles were upgraded to “Company Pages.” Companies can now showcase significantly more about their business. With the new Products and Services tab, companies are able to feature products and services with descriptive overviews. • Videos can also be embedded on the page, one per product or service. At this time, you can only upload videos from YouTube, although LinkedIn expects that to change in the near future.
- 17. Events & Marketing •With the LinkedIn Events application, you can browse by event type, topic, location and add your own event for users to find, promote and attend. • Share events via LinkedIn Event Application. You can share with your contacts and also purchase paid advertising options targeting a specific audience on LinkedIn.
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- 21. "The ROI ofSocial Media is your business will still exist in 5 years." - Erik Qualman
- 23. It is NOTa customer generation machine! However, 44% of businesses (incorrectly) see it this way1 In fact, 84% of Facebook “fans” of business pages are current or former customers2 1Wildfire, 2012; 2DDB, 2012
- 25. Facebook is aboutreminding your current, past and prospective customers… THAT YOUR COMPANY STILL EXISTS AND WANTS THEIR BUSINESS Sound familiar?
- 26. THE STRATEGY ISTHE SAME… THE MEDIUM IS DIFFERENT
- 27. So Facebook isnot a customer generation machine? Then why did Hubspot find that 68% of businesses on Facebook have acquired at least one new customer from their presence on the social network? Facebook allows your customers to do the marketing for you! (provided you do your part)
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Editor's Notes
- #24 Think about yourself interacting with Facebook. You would be poking around, stumble across a company you know nothing about and say “hey, this looks interesting, I’m going to give it a like.” If you’re like 99.9999% of users on Facebook, you wouldn’t do this, so don’t expect new customers to.
- #26 When someone likes your page, what are they doing really? Sure, they’re probably saying that they like your work, appreciate the way you handle business and would likely purchase your goods or services at some point in the future. Or perhaps you’ve negotiated a quid pro quo situation: they gave you a like in exchange for a sweepstakes or contest or to receive a promotional discount. Whatever the reason, this should all start to be sounding pretty familiar to anyone in this room more remembers marketing their business before social media. Think about it this way… a ‘like’ is simply an opt-in. And when you think of opting-in, what is it that comes to mind?
- #27 EMAIL MARKETING. People opt in to receive your emails. They commit the same action on Facebook by giving your brand page a “like”. Facebook essentially then is just your inbox with a fresh coat of paint. From a business perspective, the strategy is the same. Chances are, you already know what you’re doing with email marketing. At the very least, you have a list that you use to communicate with customers when you want to REMIND them that you still exist and you want their business. The key difference=people spend far more time interacting with social media today than checking and reading personal emails. In fact, social media is the number one activity on the web worldwide and Facebook is the biggest player. The average Facebook user spends close to 8 hours a month on the network. So the STRATEGY is the same, the MEDIUM is different (and better).
- #28 The key difference between the two platforms? Social networks are interactive, living breathing things. Instead of advertising TO your fans, you must engage with them. Provide them with content that’s worth their time to read and share. Share your passion with for your brand while getting people to talk about it for you! Remember, you’re competing for the attention of people alongside their friends, family and other brands, so keep it interesting and worthy of their attention. So does this mean you should you abandon email marketing?
- #29 No! Just like with investing, you want to diversify your portfolio as much as possible. There’s so many ways to reach consumers these days and the more of those ways you take advantage of, the more you will see the ROI on what you put in. Use your email list to drive people to your Facebook page. Use your Facebook page to encourage people to signup for your newsletter. Leverage the tools at your disposal to make the most direct connection with your consumers and they will never forget you.
- #30 Want to engage more with your fans and don’t have a clue how to start?
- #31 When in doubt, CUTE helps.