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LinkedIn Recruitment Solutions Presentation
The document outlines best practices for sourcing passive candidates through LinkedIn, emphasizing the importance of understanding target audiences and positioning companies as 'employers of choice.' It highlights various tools and strategies for enhancing recruitment efforts, including targeted ads, employee ambassadorship, and the LinkedIn Recruiter platform to boost hiring efficiency. Success stories showcase the effectiveness of these strategies in building talent pipelines and increasing awareness of hiring opportunities.
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LinkedIn Recruitment Solutions Presentation
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- 2. There are fundamentaldifferences between active and passive candidates ACTIVE PASSIVE - Will apply to ATS - Unlikely to apply to ATS - Listens to opportunities - May/not listen to opportunities - Responds quickly - May/not respond - Seeks information - Information to be presented to her Recruiting Solutions 2
- 3. LinkedIn user experience Influencetarget audience experience Recruiting Solutions
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- 5. Identify your audiencethrough LinkedIn targeting The most accurate way to target professionals on the web Recruiting Solutions
- 6. Best practice forsourcing passive candidates through LinkedIn UNDERSTAND your target audience POSITION your MEASURE results company as ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
- 7. Best practice forsourcing passive candidates through LinkedIn UNDERSTAND your target audience POSITION your company as MEASURE results ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
- 8. Understand Your Audience– Recruitment Insights Discover what candidates think about you and your competitors Survey your target candidates on LinkedIn Benchmark where you are in minds of your target Determine messaging Recruiting Solutions 8
- 9. Understand Your Audience– Benchmark Survey Understand how candidates view you and your competitors and what job attributes they care most about Recruiting Solutions
- 10. Best practice forsourcing passive candidates through LinkedIn UNDERSTAND your target audience POSITION your company as MEASURE results ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
- 11. Position Your Companyas ‘Employer of Choice’ Bar to compel passive candidates is much higher Warm up passive candidates Be ‘top-of-mind’ Increase awareness of hiring at your company Increase likelihood to respond Recruiting Solutions 11
- 12. Targeted Recruitment Ads Be‘top-of-mind’ among passive talent Warm up passive candidates Your ads stand out on LinkedIn pages Maximize impressions by reaching the right audience Recruiting Solutions 12
- 13. Work With UsAds Your employees are your best ambassadors Key highlights • Sponsorship of employee base • Ad performance is 3-5x better than industry avg • Pricing based on size of company on LinkedIn • Drives traffic to LinkedIn Career Pages (LCP) “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Recruiting Solutions
- 14. Your message dynamically adapts to the viewer (Gold only) Your featured recruiters Job postings targeted to Company culture video viewer for relevance Recruiting Solutions 14
- 15. Employee spotlights (viewer targeted for Gold) Employee benefits Links to additional company content Up to 3 customizable modules Recruiting Solutions 15
- 16. Best practice forsourcing passive candidates through LinkedIn UNDERSTAND your target audience POSITION your company as MEASURE results ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
- 17. Talent Direct Compel yourcandidates to act Build a talent pipeline with precision High response rates (35%) LinkedIn does it all for you Deliver candidate leads who have: – Seen your message – Investigated your company – Opted in to learn more Recruiting Solutions 17
- 18. Talent Direct Reach outto your specific target audience Recruiting Solutions
- 19. Talent Direct Build astrong candidate pipeline Your branded banner ad Get their attention with is prominently featured customized & relevant messages Call to action integrated with your Recruiter dashboard Recruiting Solutions 19
- 20. LinkedIn Recruiter: VIP accessto the world’s superstars Get full access to names & full profiles Find the best, much faster Contact candidates directly Recruiting Solutions 20
- 21. LinkedIn Recruiter Make yourteams ultra efficient Boost productivity Get your team on the same page Maintain sourcing activity Recruiting Solutions 21
- 22. LinkedIn Recruiter: EnhancedCandidate Search Save profiles to team or individual project folders Access names and full profiles beyond your 3-degree network Quickly zero-in on the right candidates with search filters Recruiting Solutions 22
- 23. LinkedIn Recruiter: FullProfile View Directly contact multiple candidates at once See full profile with career Stay on top of your projects history , education & more with jobs, folders, search & messaging history Benefit from your team’s insights on candidates Recruiting Solutions 23
- 24. LinkedIn Jobs Network: Letyour jobs do your job Members distribute your Jobs We reveal the best matches Flexibility of Job Slots Recruiting Solutions 24
- 25. Personal Job SeekerExperience Apply Now button can link to your ATS Posts feel personal Candidates see who they know at your company Job is indexed for search engines and can be published to Twitter Members forward your jobs in 2 clicks Recruiting Solutions 25
- 26. Best practice forsourcing passive candidates through LinkedIn UNDERSTAND your target audience POSITION your company as MEASURE results ‘employer of choice’ SOURCE top passive talent Recruiting Solutions
- 27. Measure results -LinkedIn Recruitment Insights Benchmark where you are in the minds of your target ILLUSTRATIVE PERCEPTION AWARENESS WILLINGNESS compared to competitors of hiring efforts to work at the company % members % members % members 50% 50% 50% 50% 50% 50% 40% 40% 40% 40 40 40 NO association 30% 30% 30% 30 30 30 Not 20% No 20% at all 20% 20 20 20 10 10 10 0 0 0 A Co. B Co. C Co. D Co. A Co. B Co. C Co. D Co. A Co. B Co. C Co. D Co. To what extent do you associate Are you aware of whether the On a scale from 1 - 10, how the following firms with following firms are hiring likely would you be to innovation in cloud computing? senior software engineers? consider a job opportunity with the following firms? Recruiting Solutions
- 28. Measure results Recruitment mediaproduct performance Product performance • Talent Direct InMail open rate: 35% • Candidates interested as % total drop: 5 - 10%+ conversion rate • LinkedIn Recruitment Ads CTR: .18% (industry avg. is .08%) Recruiting Solutions
- 29. LinkedIn targeted ads Engagecandidates and learn what is on their minds Featured Question Polls Content ads “We have received over 3000 profiles through our content ads within a couple of months, they were extremely successful” – Accenture Global Social Media Lead Recruiting Solutions 29
- 30. Success Story: TalentDirect Objectives: Build a talent pipeline Increase hiring awareness Results: 600+ resumes 20 - 50% increase in response rates after running ads “We had a req open recently and we were able to line up 4 interviews this week as a result of the candidates sourced through the talent direct campaign” –Dell Senior Talent Acquisition Manager Recruiting Solutions
- 31. Success Story: LinkedInCareer Pages Objectives: Educate candidates Develop employment brand Drive traffic to groups, jobs to build a talent pool Results: “The combination of LinkedIn Recruiter, our LinkedIn Career Page and LinkedIn Group has had a significant impact on our hiring efforts. In the past 4 months alone I’ve filled 4 SVP- level positions that I would absolutely have gone to a retained search firm in the past. That’s the equivalent of $200K in savings.” –Schawk Director of Talent Acquisition Recruiting Solutions
- 32. Up to 3customizable modules to share your employment brand Recruiting Solutions 32
- 33. Success Story: RecruitmentInsights ILLUSTRATIVE Aware Dell’s hiring software engineers Objectives: 20 18 +100% Understand software developer opinions of Dell as an employer 9 9 Measure change in opinions after the LinkedIn campaign 0 Pre Control Post Results: Likelihood to consider a job at Dell Awareness of hiring increased +100% 20 +50% Willingness to consider jobs increased +50% 15 10 8 “The end goal wasn’t to hire people but to change minds regarding Dell as an employer of choice with software developers; but we received much more” 0 –Dell Senior Talent Acquisition Manager Pre Control Post Recruiting Solutions
- 34. LinkedIn Career Page Silver ($10K/yr) Gold ($30K/yr) Real-time editing Yes Yes Detailed Analytics Yes Yes Content refresh Unlimited Unlimited Jobs targeted to audience Yes Yes Number of target groupings All viewers see same default content Up to 5 target audiences Additional ad 300x250 units No Yes (600K ad impressions) Only your ads appear on No Yes your company’s overview tab Recruiting Solutions
- 35. Recruitment media increaseseffectiveness of sourcing products boosting talent pipeline faster Recruitment insights Recruitment Ads 20 - 50% increased response rates Talent Direct 50 - 500+ high quality leads LinkedIn Career Jobs for you, follow company, high CTR… Page Self- Recruiter serve & Jobs Recruiting Solutions
Editor's Notes
- #3 Passive candidates make up a large, high quality candidate pool. The highest quality candidates generally don’t post resumes or respond to job listings, they’re recruited by former bosses and colleagues to their next opportunity.LinkedIn provides the largest source of passive candidates – over 70 million and growing by 3 million a monthPassive candidates need to be recruited differently than active candidates They’re busy and already have a job they’re happy with, so the bar is higher to motivate them to respond They’re demanding because they already have a job, so you need to approach them with the right message to get their interestWith passive candidates, it’s more important than ever to be an employer of choice and know what it will take to convince these candidates to join your firmThis is Jane…Superstar sales director at “ABC International” The best talent is:ReliablePersistentGets promoted fasterTakes on bigger tasksLeads othersActs as an ownerChanges the way things are done for the betterFlexible: Can go with the flowCan work well with peopleDelivers goods on time on budget every single timeDo you want people like her on your team or B players?People like Jane keeps getting hired into the next great opportunity by her former colleagues, bosses and savviest recruiters before she even really thinks of movingLast time she posted her resume online was, well… she is not sure. Maybe when she graduated?
- #12 Where best to advertise and build your recruitment brand than on a site where professionals want to be better at what they do and think about having better careers?Advertising where the best of them never go and / or go only where they are actively looking (i.e. traditional job boards) may not let you build your brand with the people you want to attract. Highly Targeted Advertising: By industry, function, seniority, and moreAdvertising on LinkedIn brings you the ability to target exactly who you need, in the right context, in ways that get noticed, where professionals share insights and advice, increasing the odds that someone you touch would then share positive stories of your company with their peers. The targeting we provide is really unmatched: By industry, function, seniority, and more.Benefits of targeting:Make sure you reach the people you needOptimize your spend by Reaching only these peopleMake the message very relevant to them, e.g. if you’re talking to designers in the apparel industry, your message We can also help you inform your advertising strategy and measure the impact of your campaigns.
- #13 Your ads stand-out: get noticed in LinkedIn’s streamlined and elegant environmentReach with precision: your ads find the members that match your targeting criteria, allowing you to serve a very relevant messageMaximize impressions: don’t spend money on advertising to professionals you don’t seek
- #15 This is screen shot ONE of TWO (top portion of the Career Page)[[This is a generic company. Customizable screen shots and additional collateral featuring real Career Page customers will be sent out following the product launch]]Your key recruitment messageYour featured recruitersJob postings targeted specifically to viewers based on his or her profile informationYour culture video(For Gold customers, the customer can create up to five different versions of the page, customizing all of these modules to appeal to the viewer based on his or her profile information)
- #16 This is screen shot TWO of TWO (middle portion of the Career Page)[[This is a generic company. Customizable screen shots and additional collateral featuring real Career Page customers will be sent out following the product launch]]Employee spotlights – Gold customers can select different employees to feature based on who is viewing the page (up to five versions)Employee benefitsCustomizable modules – These can be any set of pictures and text the customer wants to include (e.g., Culture, Awards, Philanthropy, etc). Customers can add up to 3 custom modulesLinks to additional company content(For Gold customers, the customer can create up to 5 different versions of the page, customizing all of these modules to appeal to the viewer based on his or her profile information)
- #18 Accurate targeting of many candidates: Highly targeted audiences based on your criteriaDirect contact, direct reaction: Top of LinkedIn front page + Landing page with custom call-to-actionWe manage your campaign: Give us your criteria and copy, we will deliver leadsThink of Talent Direct as an email campaign on steroids. Only legal.It’s your way to efficiently send a direct message to many members that precisely match your search criteria.We manage that campaign for you so you quickly end up with the names and contact information you need. You will reach them directly at the top of the LinkedIn home page.With strong response rated, This will help you build a strong pipeline of passive candidates in no time.
- #21 Recruiter brings you the best Talent Search on LinkedIn, period.Get Unlimited Access: all names, full profiles.First, you get access to all names and full profiles. Not just those in your 3-degree network, allowing you to ace even the toughest searches in functions, industries or even locations you’re not well connected into.Find the Best, much Faster: all premium search filters. Second, premium search filters, some of which have been developed exclusively with recruiting in mind, allow you to zero-in exactly on the profiles you’re looking for in just a few clicks. No need to build advanced queries: you refine on the fly, with really powerful criteria such as “years of experience”, “years in current position”, “function”, “current company”, “groups” and many more.Contact Candidates Directly: 50 InMails / mth. Response guaranteed.Third, after finding just the right profiles, you can contact them directly in a trusted environment: the LinkedIn homepage and the email address which they tied to their LinkedIn account (personal email if they prefer that your emails do not end up on their work inbox). The very high response rates of InMail will surprise you. As if that was not enough, InMails that go unanswered get credited back after 7 days and rollover to the next month if unused. Think of 50 InMails / month as 50 replies from candidates / month!
- #22 Recruiter will make your best recruiters even better and your less successful recruiters as good as your best:Boost Productivity: Multiple tools to get to talent faster. Recruiter boosts productivity: 1-to-many InMails and saved templates let you contact more candidates in less time Saved Searches and Search alerts let you find new talent that matches your criteria even when you’re working on something else. You can be the first to get to candidates! Project folders let you stay on top of each search by saving the Req, search queries, interesting profiles and more in the same work spaceGet your Team on the same Page: Visibility into colleagues’ projects, notes on candidates and more.Get all your recruiters on the same page:No more duplication of effort or stepping on each others’ toes.With shared folders, your team can share notes on candidates, searches, contact history and InMail templates.Maintain Sourcing Activity: Team activity history stays with your companyDon’t lose weeks & months of work when your recruiters leave your team:Unlike with personal accounts, the sourcing activity and history of a seat holder does vanish when a recruiter leaves but can be re-assigned to another team member.And we also help you with your OFCCP compliance efforts.
- #23 Un-limit your reach: see names and full profiles beyond your 3-degree network [point to the lack of number in front of wendy’s name]Zero-in in a few clicks: premium talent search filters bring you’re the best criteria to find just who you’re looking forGet to talent first: save your search and set up alerts to find out when new members reach your criteria
- #24 Benefit from your team’s insights: find out if you or your colleagues already assessed, contacted or commented on candidatesContact candidates directly: message multiple members at once and use (and share) templates of your best InMailsOrganize your search: save profiles in Project Folders that you can share with your colleagues
- #25 Members distribute your Jobs: The avg job on LinkedIn gets forwarded 11 times!The major difference between posting a job on a traditional job board and LinkedIn is that jobs posted on a professional network are NOT static.Instead of sitting on a web page just waiting to be found, the community of professionals starts forwarding them, helping connect the right talent with the right opportunity.Your jobs even reach passive candidates.when someone forwards: they do that because they know that the recipient is a good fit, is likely to be interested or is likely to know someone who is.We Reveal the Best Matches: Our algorithm shows you the best candidates. You discover the best matches out of more than 65MM professionals seconds after posting.It is another way to identify and go after passive candidates that would not apply to your openings.Flexibility of Slots: Own 1 slot, update the job as often as you likeThink of Jobs Slots as your annual parking spot in which you can switch the car as often as you like.
- #26 1 – Job is indexed for majorsearch engines, our candidate matching technology, and can be published to Twitter2 – Apply Now button can link directly to your ATS3 – Posts feel personal – Be sure to add your name to your posts4 – Candidates can easily see who works at your company5 – It’s easy for members to forward jobs to their network connections
- #30 Your ads stand-out: get noticed in LinkedIn’s streamlined and elegant environmentReach with precision: your ads find the members that match your targeting criteria, allowing you to serve a very relevant messageMaximize impressions: don’t spend money on advertising to professionals you don’t seek
- #33 This slide is not intended for sharing (content of screen shot not updated). It shows additional examples of customizable modules at the bottom of the Career Page (but no additional features not shown in slides 1 and 2)